MEET HOBBS WALL'S JOHN POTACH

TI REAT each customer as if he were your only cLrstomer. That's what John Polach says when you ask him the secret of his loyal following of retailers in Northern California and Nevada. Born and raised in Scotia, son of a mill lumberman, John had 13 years of wholesale experience behind him v'hen he joined us last January.

John Polach-a Fir and Pine expert-is one of several Hobbs S7all lumber specialists. They're good men to call when you want the right grades at the right prices in Redv'ood, Fir, Cedar, Pine or any other species.

\7hy nor need a t. shipment.

put them to work for you next time you & t. or carload

The Economic lmporlonce of Timber in the U.S.

Above five percent of the Nation's gross national product and employment originate in timber-based economic activities, according to a report, The Economic Importance ol Timber in the United Sloles, released by the U.S. Department of Agriculture.

Other data in the report show that timber increases in value nearly 25 times between the stump and delivery of finished products to final consumers.

On the average, to each dollar's worth of stumpage cut about another $1.50 is added in harvesting, $3.85 in primary manufacturing, $5.45 in secondary manufacturing, fi7.60 in construction, and $5.35 in transportation and marketing. This means that $l out of every $18 of the gross national product originates in timber-based activities.

The $l out of every $IB was determined this way. In 1958, the gross national product was $444.5 billion. Of this total, 5,6 per cent, or, $24.8 billion, originated {rom timber-based activities. Figured mathematically, ($aa+.S divided by $24.8), the ratio would be $I to $18.

Employment attributed to timber in all timber-based activities amounts to about the equivalent of 3.3 million people. This means that one person out of every 20 employed is engaged in some kind of timber-based economic activity, the report says.

Other findings show that the value of timber and related prod' ucts harvested equals about a seventh the value of all farm crops harvested; is about equal the value of wheat and about 40 percent greater than the value of cotton harvested. Corn is the only farm crop that exceeds timber in harvest value, according to the report.

Copies (Miscellaneous Publication 94I )may be obtained from Forest Service, U.S. Department of Agriculture, Washington, D.C. 20250.

Monthly Lumber Focls

Average weekly lumber production at Douglas fir sawmills fell 26/o in July below 1958-62 figures, reflecting the impact of the labor dispute at major producing mills.

Orders were ofi 33 million feet a week in July, below June figures, the West Coast Lumbermen's Association reports, and shipments dropped 23 million feet. July saw a drop of 34 million feet in unfilled orders below the June totals, and lumber inventories at sawmills were ofi a substantial 100 million feet for the same period to 785 million. This is the lowest inventory total since July, 1955, the association reports.

The weekly average of West Coast lumber production in July was 117,858,000 b.f. or 74.1/o of the 1958-62 average. Orders averaged I32,447,N0 b.f.; shipments 139,811,000 b.f.; weekly averages for June were production 145,850,000 b.f., 9I.7/o of. the 1958-62 average; orders 165,333,000 b.f.; shipments 162,310,000 b.f.

Seven months of the 1963 cumulative production 4,579,408,0@ b.f.; seven months oI 1962, 4,685,223,000 b.f.; seven months of t96t, 4,57 8,54q000 b.f

Orders for seven nronths of 1963 break down as follows: Rail and truck 3,473,693,000 b.f.; domestic cargo 747,004,O00 b.I.; export 256,343,000 b.f.; local 209,353,000 b.f.

The industry's unfilled order file stood at 520,508,000 b.f. at the end of July, lumber inventory at 785,271,$0 b.f.

Figures covering the second quarter of 1963 have been revised.

Modero Lumber & Hordwqre Remodeling Store

Elmer Rau, past president of the Lumber Merchants Association, is currently putting all the merchandising ideas he learned while heading the association to good use. A complete ground-up remodeling of Madera Lumber & Hardware is currently underway and scheduled for completion this Fall.

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Writc lor lrcc illsdrclad tilaolq.

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ll27 E63t 6ild 9trarl, lor Angchr, Colifornlo ADsmr l-1108

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