Billion Dollar Annual Market

AtStake

profit is higher in new room additions, jobs go faster, and opportunities to sell fixtures and other appurtenances are greater.

Some of the top dealer-remodelers in the country are among the 70O who have entered the program. Dealers are supplied with display material, an operating manual, suggested floor plans and drawings, and advertising suggestions and art work to help get the program into gear in their localities.

But perhaps the most important part of the program for dealers is the consumer leads periodically supplied to dealers by DFPA. These leads, generated by continuing advertising and publicity in most of the nation's major magazines and newspapers, are broken down into geographical areas of the nation and sent to the more than 700 dealers and remodelers already promoting the campaign within these regions. By mid-summer, consumer requests had reached nearly 5,000 and DFPA hopes to generate 40,OO0 to 50,000 such leads by next spring.

Dealers are following up these consumer leads with mailing pieces provided in the DPFA modernizer's kit or with personal calls.

The basic designs in the Add-a-room program cover family rooms and bedrooms, Designers have standardized every possible facet of construction with the result that the plans will fit almost any post-war house.

One reason the home remodeling busi ness has grown so fast in recent years is

(Continued, on Page 82)

U. S. Plywood to Acquire McCloud River Lumber

United States Plywood President Gene C. Brewer and McCloud River Lumber Company President L. G. Carpenter have announced that an agreement had been reached for the purchase by U. S. Plywood of all the assets of tbe McCloud Co.n located primarily in Northern California, for a sum in excess of $40 million.

"The U. S. Plywood proposal has been approved by our Board of Directors," Mr. Carpenter said, "and is being submitted to McCloud stockholders for approval at a meeting at company headquarters in Minneapolis."

Properties of the McCIoud Company are located principally in Northern California about 300 miles north of San Francisco and consist of a large, integrated lumber facility and 1.2 billion board feet of virgin timber, primarily pine, on 86 thousand acres of timberlands. McCloud also has under contract rights to an addi' tional l.l billion feet of comparable timber.

"United States Plywood will continue to operate McCloud's existing facilities in California," Mt. Brewer said. United States Plywood operates a large integrated forest products complex, in' cluding the worldos largest particle board plant, in Shasta County, directly adjacent to Siskiyou County where McCloud properties are located.

U. S. Plywood owns or controls 8.4 billion board feet of timber at the present time in the U. S. and Canada.

Jqck Crtrne Elected Dubs President

Jack Crane received the unanimous nod for presidency at the Dubs, Ltd. Election Tournament, July 19, at the Orinda Country Club. The popular Walnut Creek wholesaler succeeds Bill Bonnell, Bonnell Lumber Company, who led the club through a highly successful 62-63 year.

Other new officers include: vice-president, Roy Sjolund, Bulldog Pallet; serg€ant-at-arms, Bob Kilgore and Sunnyvale retailer Bill Gilmore; treasurer, Tom Jacobsen, Sr.; handicap chairman, Ed Lewis.

The new board slate reads as follows: Bill Freeland, Hallinan Mackin; Gordon Davis, Auburn Lumber; Al Soulages, Idaco; Tom Gray, California Redwood ,S,ales; Dick Merritt, Twin Harbors; Ralph Bowman wholesale lumber; Bill konard, Emprise Lumber; Les Doddingon, Bernie Barber & Assoc.; John Polach, Hobbs Wall; and Roger Schuyler, Georgia'Pacific Corp.

For year around supplies of dimension lumber, more and more Southern California dealers and distributors depend on D & R and "dry-stotage" lumber from Rogge Lumber at Bandon, Oregon.

Only completely covered storage and loading area on the Pacific Coast

Fasl, 5 day ocean shipments by barge from Oregon to Southern Californla

I Produced stored , loaded under cover, com- r pletely protected from rain and dirt

Dimension , in the specialized lengths you need, end.sealed with wax base paint

I 4,1D0,000 feet of dimension lumber a month, pro- r duced especially for Southern California

Art Neth would like an opportunlty to tell you how your customers will appreclate the greater efilciency and ease of handling obtalned by using Rogge "dry-s16tan"" lumber. You can reach him by calling TRiangle 3-26611 or STate 3-11544.

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