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D. F. P. A. Add-a-room Program
More than 700 dealers and remodelers around t}e country have joined the Douglas Fir Plywood Association in the launching of its new Add-a-room program, aimed entirely at the r4arket for room additions. the campaign is the only one of its kind designed specifically to promote the addition of space to a horne, rather than the remodeling of an existing structure.
' DFPA decided to start its campaign after researoh indicated that nearly $l billion will be spent this year in the United States by home-owners who will add new rooms to their homes.
Ina survey of 2,5fi) consumers, the Association found that more than half (55 per cent) of those returning survey queries would add a bedroom or family room to their homes if they had finances for remodeling. Another 14 per cent would add new bathrooms.
Another survey of more than 2,000 home irodernizers across the country revealed that ?6 per cent of the respondents preferred adding remodeline the space to a home to house. They feel the