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trends and concepts in the procurement field. Brig.-Gen. Air Force sup-
James M. Stewart, USAFR, film star and porter, will introduce the Secretary.
Noting that the
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plan is offered through more than 400 Universal C.I.T. branch offices across the United States, O'Donnell observes that ..the dealer using the plan benefits from the 'credit know-how, of a company that has financed more than 18 million automo- bil:: during the past half century. He has access to virtually unlimited funds. IIe can be sure of quick credit approvali with a minimum of red tape. And 6e can get expert assistance from Universal C.I.T. at the local levll in handling unusual deals,"
O'Donnell adds that the burgeoning home-improvement market offers exceptional opportunitieJ to the lumber dealer who has seen his sales to local builders decline with the advent of "mass-produced" housing.
"This is the chance of a lifetime for the lumber dealer wtro. wants to participate in the fastest growing segment of the nation's credit economy," he statel. ,,BuI hJmust realize that competition for the consumer's credit dollar is intense-that credit is being used to an increasing extent to finance swimming pools, vacation homes, collJge educations, European travel and many other'big-ticket'ltems.',
The lumber dealer who does noi use instalment financing will "miss the boat," O'Donnell cautions. "His potentiai customers will commit themselves to other instalment purchas_es that may take them out of the home-improvement market for years.
"To win his rightful share of the credit dollar he must learn to use the same_ instalment selling techniques that have lifted sales of swimming pools, pleisure boais, .apptiances and cars to their present high levels."
-Nafional Forest Products Week October 16-22-
Air Force Secretoly in L. A. Speech
Secretary of the Air Force Dudley C. Sharp will analvze the USAF'S current fiscal and opefational role itt u -"io, address at a luncheon sponsored 6y the Los Angeles Chjm- ber of Commerce, September 26,'at the Cocoinut Grove. Purpose of the event is to provide Southland industries in aircraft, missile and related-fields with the latest Air Force the event, which Los Angeles Air at $7.50 and are Bixel St., Los
Reservations are now being accepted for is being planned in association with the Procurement District. Tickets are priced available through the Chamber, 404 S< Angeles 54.
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