DOUOTAS FlR, PONDEROSA AND SUGAN, PINE

El Monte headquarters of the Committee on Political Education.

Forrest Wilson of San Marino visited northern California customers of his MacMillan and Bloedel red cedar products the first week of August.

I(evln and Ken Conway and Bob Heberle of Georgia-Paciflc in Los Angeles, Lynn and Buss Ba,rnes of B & B Lumber, Long Beach, and Tony Sarzottl and Pat l)eardorf of the Peoples Lumber Co.. Ventura. made a deer-hunting safari to Ventucopa in the Santa Barbara Mts. last month but came home empty-handed. Ilowever, they say

NEWPOR,T BEACH, CALIF.

they had a swell trip and "shot" everything but a deer.

Ha5rward Dealer Louls Lima of the Stowe-Lima Lumber Co., is settling back to "the grind" after his thoroughly enjoyable European tour during July.

Blll Brauning recently visited the southern California oftces of his Associated Redwood Mills, Arcata, and ca.lled on the trade with Ralph Steffen and Carl Dupray to prepare schedules with his Downey salesmen.

Bill Smith is now back at his Smith-Robbins Lumber Co., offlces in Los Angeles after a pleasant vacation holiday with his wife Barbara.

Don ilewett, redwood products salesmanager of fndependent Building Materials Co., Torrance, and his wife Betty vacationed in Hawaii last month,

Union Lumber Company's Caspar Hexberg and the missus journeyed to Seattle for a S-week vacation and will return to San Francisco after the Labor Day weekend.

Helen Sahlberg has joined Coos Head Lumber & Plywood Co., Wilmington, as "girl Friday" to Phtt Gilb€rt after more than 16 years' experience on the waterfront with Matson Steamship Co.

(More Personals on Page 63)

Cqliforniq Redwood Assn. Offers Three lmportont New Soles Aids

A neatly-packaged "sales meeting:" is available to lumber wholesalers through the California Redwood Association. A new CRA slide series, "Redwood Inside and Out," comes complete with suggested script and offers wholesalers a versatile training tool.

The color slides, covering redwood grades and properties, may be used by wholesalers to train their own staffs, or for showing to large or small groups at the retailer level. The slide series can be used as a complete presentation, or it can be shortened or expanded to meet various wholesaler needs. Any standard 35mm viewer or projector can be used.

Redwood Association. The new study course' "Lumber Technology for the Salesman," is intended to provide lumber wholesalers and members of their sta"fr with basic, profitbuilding knowledge of wood, its properties and uses.

Consisting of 10 short assigrrments, each requiring about two hours of study, the course is also intended to prepare wholesalers to meet the competition of wood substitutes, and to enable them to advance the time-tested advantages of wood. The CRA first introduced the correspondence course at the series of Redwood Wholesale Conferences in late Spring.

A new Redwood Promotion Kit prepared by the California Redwood Association is designed to help redwood wholesalers plan efrective promotion programs with their retailers.

The Promotion Kit consists of a 6-page folder which illustrates (in color) and describes key CRA promotional material. The folder also explains how redwood retailers can use CRA promotional material, advertising and publicity aids, to identify themselves as local outlets for nationally advertised, CRA-trademarked, redwood products.

Enclosed in the folder is a supplementary index listing all promotion aids available from the CRA; sheets illustrating new ad mats ofrered free to retailers: and a "howto" sheet showing them how to desigrt their own ads. Samples of new CRA literature, and a set of return order cards. complete the kit.

The Promotion Kit was first introduced during the Spring series of CRA-sponsored Redwood Wholesale Conferences. F or free copies of the Promotion Kit write the Service Library, California Redwood Association, 576 Sacramento Street, San F rancisco 11, California.

-National Foresf Producls Week October l6-2i'-

The slide kit, first introduced at the Spring series of CRA-sponsored Redwood Wholesale Conferences, was prepared for the CRA by Doug George Associatds of Los Angeles.

Cost of the complete kit, which includes 30 slides, a suggested scripl and presentation tips, is $15. Slide kits may be ordered from Doug George Associates, 1137 N. Cole Street, Los Angeles 38, California.

-Nafional Forest Products Week . . . October 16-22Wholesalers can brush up on their knowledge of wood by means of a new correspondence course ofiered by the California

The study course was prepared for the CRA by David P. Thomas, associate professor at University of Washington's College of Forestry. It is based primarily on the Wood Handbook, and CRA redwood data sheets. All reference niaterial for the course is furnished by the CRA. A handsome diploma suitable for framing is awarded on completion of the 10 assig'nments.

Cost of the course, including reference material, is S10. Write to Correspondence Course, California Redwood Association, 576 Sacramento Street, San Francisco 11, CaIifornia.

Via Dirccl SftiprncntRAIL -- CARGO.. TRUCK.&.TRAILER

'Mid-Pqcific Conference' in Howqii ro Follow Exposition for IMA Members

The Lumber lVlerchants Association of Northern California will sponsor its own Hawaiian tour for LMA members only following the big 7th Annual NRLDA Building Materials Exposition in San Francisco, November 13-16. A business-pleasure tour, the LMA "Mid-Pacific Conference" will run from November 17 through November 23, with headquarters in the Diamond Head Tower of Henry Kaiser's luxurious Hawaiian Village hotel.

In addition to several LMA business sessions, the trip will include business tours through leading Hawaiian building material manufacturing plants and visits to several outstanding Island retail lumber operations.

The entire tour will be a "package" (further details to be released to the LMA membership soon). with Executive Vice-President Jack Pomeroy coordinating the trip through the Archer Travel Service of San Francisco. Transportation to and from the "Mid-Pacific Conference" will be via United Airlines; however, those dealers and their families desiring a "slow boat" return trip can so arrange it by contacting LMA headquarters prior to the tour.

-National Foresl Producfs Week Oclober l6-22-

Albert €qrlson Reopens Chino Yqrd

Albert M. Carlson has reopened the Chino (Calif.) Lumber Companv under the firm name of Carlson's Chino Lumber Co., following completion of former partnership late in July, as far as was concerned. Much of the inventory dissolution of the the physical plant was auctioned ofi July 22 by Col. Tom Caldwell at a sale which attracted widespread attention.

Albert M. Carlson then purchased the land and plant of the company at the auction and announced that he would retain the same staff, including: H. B. Preston, general manager; Barry Johnson, assistant manager; Ernie Miller, general superintendent, and Mrs. Maude Franklin, auditor.

-National Forest Producls Week , October 16-22-

Februoly Invenfories Higher

The book value of manufacturing and trade inventories at the end of February is estimated at $91.5 billion by the Office of Business Economics, U. S. Dipartment of Commerce. This is about $5.5 billion above the same month a year ago and $900 million above January of this year.

Manufacturers' stocks were up about $600 million during February. Wholesale and retail inventories rose by $300 million in February with over $200 million of the advance being in retail trade.

Retail building materials and hardware inventories were about $10 million less in February than in January, with about a $10 million increase since the first of the year.

-Nafional Foresl Producls Week October l6-22-

Rhe

Movabte Shutter Panet

The Quolity Do-lt-Yourself Economy line from efuK

Available for lmmediate Delivery in a Complete Range of Proven Pooular Sizes a

PAUL HEINLEY SHUTTERS are nationally recognized and accepted as the finest made anywhere a

Shutters are a "Hot" ltem Shutter Sales add up to "Big-Ticket" purchases

Shutter Sales stimulate additional purchases of Hardware, Paints, Stains, Sandpaper, etc. ,a for complele informofion ond prices conldct:

PAUt

Msstercrofl Products 22ll Michigon Avenue SANIA MONICA, Colifornia UPton O-4895 o Phone SUlter l-752O

Successful Men Still Look for Work After They Find a ]ob

-HEI.P WAIITTED-

EXCELLENT POSITION with large San Francisco import firm for lumberman experienced in Philippine Mahogany lumber. Must bc capable of directing purchases through established mill connections and sales through established national sales force. Send resume and full personal details.

. Address Box C-3024, The California Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

REAL OPPORTUNITY for currently experienced Retail man, preferably 35-45. Develop store and consumer department of existing contractor-type yard. Top Retail Location Santa Clara Valley. Ap olicants must have exceptional proven record.

- Address Box C-3025, The California Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

LARGE San Francisco wholesale organization has opening for experienced salesman with Eastern contacts and knowledge of Inland illls. Please advise age and experience in first letter. All replies strictly confidential.

Address Box C-3023, The California Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

HAVE REAL DEAL to offer lumber salesman to represent Northern California pallet and pallet shook rnanufacturer on assembled and knock-downed pallets.

Address Box C-3022. The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

_POSTTIONS WANTED-

EXPERIENCED Lumber Salesman & Buyer-All Species. Desires position with wholesaler or mill. Have been covering Sacramento, San Joaquin Valley & South Bay areas for past 3fi years. Also prior Eastern sales from mill. Will relocate. Best references. HARRY McCALL, 4616 Boone Drive, Fremont, Calif.; OLiver 6-5229

WHOLESALE LUMBERMAN well-versed in sales and purchasing of Inland species with good following among retail dealers and large manufacturers in S. F. Bay Area and No'rthern California. Some Eastern yard accounts.

Address Box C-3O19, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

AVAILABLE-Lumberman with Sawmill, Wholesale and Volume Retail Sales Experience. Will Relocate.

Address Box C-2999, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

-CONNESfION WANTED_

Expanding Plywood Wholesale Firm, with warehouse in S. F. Area, requires constant supply. Can assume large percent of annual production on cash basis.

Address Box C-3012, The California Lumber Merchant

1(}B West 6th St. Bldg., Room 508, Los Angeles 14, Calif. 1/ 1/ N-E-W-S F-I-A-S-H-E-5

Monning Heqds L.A. Building Dept.

John C. Monning has been named the new general manager of the Building and Safety Dept., City of Los Angeles. Gilbert E. Morris, whom he succeeds after many years in the $20,600 a year job, retired August 31 after his resignation this May.

-National Foresl Producls Week October l6-22-

U. S. Plywood to Cut Production

United States Plywood Corporation, the country's leading fir olvwood distributor. announced a 209o production cutba& August 8, in an eiTort to bring sta6itlty to a "chaotic market." Gene C. Brewer, president, said his company is putting all West Coast fir plywood operations on a four-day week, effective immediately.

-National Foresl Producfs Week Oclober l6-22Leo Bodine

Leoves Diomond Nqtionol

New York, August 16-Diarnond National Corporation today announced that Leo V. Bodine has resigned as a vicepresident and director and that the management of its western lumber operations has been realigned.

IF YOU WANT TO SELL YOUR YARD, GIVE US A RING o Lumberyard and Sawmill brokerr for over /K) years o TWOHY LUMBER CO.

714 West Olympic Blvd., Los Angeles 15; Rlchmond $87{5

-WANTED-

Late Model Ford2-axle Lumber Truck

HUFF LUMBER COMPANY

116 West 116th St., Los Angeles 61; Plymouth 6-8191

WANTED_24" MATCHER_MOTORIZED

VTKING MACHINERY-LYconin g 34421

-EOIIIPMENT FOR SAI^E-

l-Ross Carrier, Model 8Q good condition, e:iceptionally good tires l-Ross Fork-Lift, Model 15 SH l-Gerlinger Fork-Lift, Model Sl5 l-Ross Fork-Lift, Model 15 HT l-Gerlinger Fork-Lift, Mo'del PH 862

2-Hyster Fork-Lifts, Model 75 May be seen at MacKay Mill Service

8?249tn. Ave., Oakland. 2L, CaJiI.; NEptune 8-9428

HEAVY FORK-LIFT TRUCKS RENTALS AND SALES MacKay

Mendocino \ffood Producfs Mill Rqzed

Ukiah, Calif.An early-morning fire, August 25, destroyed the mill of Mendocino Wood Products here at estimated $125,000 damage. Officials were not able to determine the cause of the conflagration which it took pumpers four hours to bring under control.

-Nalional Forest Producls Week . , Ocfober l6-22-

Son Diego Hoo-Hoo to Elect Sept. 9

San Diego Hoo-I{oo Club 3 will hold its annual election to install the 1960-61 officers and 9 at a special dinner meeting, September 9, to which the ladies are invited (it's not a dance but the boys just thought the gals might like a night out). The scene will be the Cardinal room of the King's Inn at Mission Valley. The dinner is at 8:00 p.m., sharp, with a cocktail hour beforehand. Entertainment will be provided in the usual Club 3 bang-up style.

Now, the Cardinal Room holds ONLY 85 persons. so the crowd is apt to be small but quite select. If you want to show them just how select you are, get on the phone right now to Bill Seeley, CY. 8-9871; Bill Evenson, BR. 2-2081, or Bill Pumfrey, GF.. 7-4174 (that's a lot of Bills but any one can take your reservation).