TWENTY.FTI'E YEARS AGCD TODAY

As Reported in The California Lumber Merchant, September 1, 1934

Paul Hallingby, Los Angeles salesmanag'er, and Jim Justice of the Portland office were August visitors to the San Francisco head office of the Hammond Lumber Co . M. L. "Duke" Euphrat returned to Wendling-Nathan Co. after a two-week visit with his family on their Portland vacation

The United States Gypsum Co. takes a full-page ad in this issue to announce its purchase of the Star Roof Corp. in South Gate, Calif. An optimistic feature story in this issue is headed: "Residence Repairs Require More Than Twice the Present Annual Lumber Production" . Bill Chantland of the Schafer Bros. Lumber & Shingle

Co., Los Angeles, visited the San Francisco office The Chas. R. McCormick Lumber Co. announced the transfer of C. M. "Friday" Freeland to the S.F. office as assistant to Guy E. Smith, with W. B. Wickersham succeeding Freeland in L.A., and Charlie Henry to divide his time in future between his former Arizona territory and L.A.

Noah Adams, one of the best-known retail lumbermen on the Pacific coast, died August 5 in Merritt hospital, Oakland, after a short illness, at the age of. 77. There were five lineyards in the firm besides the Oakland headquarters. He moved to California in 1904 and started with Hammond in 1908 to stav

the three dfunenslons of ceda,r

The thickness, the !ex!ure, the obvious quality of red cedar shingles and machine-grooved cedar shakes ' add profitable dimension to your builder sales program. Remember, too, when you feature cedar to always insist on mill-inspected material. The Certigrade label beneath the bandstick of every shingle bundle, and the Certigroove label printed on each shake carton, are assurances of reliable quality. Specify Certigrade and Cs1!!g1govg, lt's to your profit!

several years. His sons are George K. Adams, Walnut Grove: Harold P.. Merced, and Irving N., Oakland. Funeral services in Oakland, August 7, were attended by lumbermen from all over northern California W. L. Aisthorpe, the Chico dealer, was a business visitor to San Francisco E. P. Sappington, the El Monte dealer, reports remodeling of the store at the yard he has been operating 30 years E. A. Gordon, salesman for the Strable Hardwood Co., Oakland, returned from a 4-week business-vacation in the east.

Russell Stewart was appointed manager of the Barr Lumber Co. yard at Artesia after several vears at the vard following his associition with C: H. Griffin, who operated the yard many years till he sold to Barr . . . Floyd A. Dernier died suddenly, August 4, aged 54. He was well known to the retail trade from the plan books he published. He had also started the Lumbermen's Service Assn. at Los Angeles in 1919

W. L. Leishman of the Crown City Mfg. Co., Pasadena, is making a trip around the world with his wife R. O. Wilson and Geo. J. Koonze took the time to praise the "Vagabond Editorials" columns in renewing their subscriptions to the magazine . Harry J. Graham, Pacific Coast sales director for the Pioneer-Flintkote Company, left on a trip over his territory Percy Youst joined the L. A. staff of Holmes Eureka to assist Bill Hamilton and E. A. Goodrich W. E. Barwick, 40. lumber salesman associated variously with Donovan, Burton-Beebe, E. A. Blocklinger, Weyerhaeuser and Long-Bell, was killed instantly, August 9, when his car collided with a wine truck on the Monterey road.

Dee Essley, secretary of the Retail Lumber & Building Material Code Authority (Northern California division), San Francisco, flew to Washington, Aug. 7, for a Code meeting . Carl Spaulding, A. J. Todhunter, Harry V. flanson and their families figured in a thrilling "disaster" and rescue-at-sea, July 29, in the double-cabin cruiser, "Ka-Hunk" "Friday" Freeland was given a farewell party at the Jonathan Club in Los Angeles by his lumber friends before leaving for his new post in San Francisco . The Ione (California) Lumber Co. is a new business in Amador county. The yard is owned by Henry Uhlinger. All lumber stock will be stood on end on a 100x175-foot concrete floor W. J. Lawrence, mill sales manager of the McCloud River Lumber Co., filled in for L. S. Turnbull of the Shevlin Pine Sales Co. on his southern California-Arizona beat while he vacationed in Fairoaks. Calif.

Construction Indusfries leod G. of C. Membership Drive

The Construction Industries committee took the lead early last month and was holding it at August's end, in the 1959 I-o.s Angeles_Chamber of Commerce n]e* member pennan_t drive, according to_C. of C. Vice-President Wayne F. Mullin, the well-known Southland lumber dealer and'chairman of the Membership Relations committee. The Construction Industries committee is headed by Alex Silverstein and leads with nine new members. followed bv the Agriculture committee, and then the Water & power ieam.

At_ month's end, Vice-President Mullin was gaining on the leader, Ed Pauley, in the Directors' racJ. Luirber Dealer Mullin said, "This is a year for decision. Business and indust^ry leaders must make up their minds thaf only a united effo.rt is going to insure continued freedom of pri- vate enterprise in a healthy business climate.',

SCRTA Sends Glueslionqire on Grode Uniformiry of lumber

Under date of August 19, the Southern California Retail Lumber Assn. mailed questionaires to all its members in order that its Lumber Grades committee might learn what g'rades of lumber the SCRLA members would want the eommittee to recommend for use as "Roof-sheathing" and "Studs," in keeping with the SCRLA's policy of seeking the cooperation of all Building Departments thro-ughogt Southern California in establishing a program of grade uniformity for use of lumber in the area.

SCRLA Executive Vice-President Orrie W. Hamilton asked that replies be in by August 25 so the Committee could present the industry's views to the various Building Departments officials and also at a meeting_ with Jumler manufacturers to be held in Los Angeles, September 10.

Questions were to be submitted to Erik Flamer in Long Beach (HEmlock 9-6783) or Mr. Hamilton in Los Angeles (MAdison 3-6108).

Until December 31, all of the Building Departments in Southern California, with the exceptions of Fullerton and Long Beach, will continue to permit the use of sheathing resawn from Dimension with every second piece gradestamped. llowever, because of alleged abuses, the SCRLA believes that this privilege will not be extended and that on and after January l, 19ffi, each piece of lumber used in construction must bear a grade stamp of an authorized lumber-grading agency.

Masonite Nomes Hodlqnd Executive ln Gontinuing Gompcny Exponsion

Marking the company's growth in production capacity and marketing effort, Masonite Corporation. has established a new executlve posltlon, general merchandise manager, renamed its dealer sales department the building products department, and appointed eastern and western sales managers for it.

Earl W. Hadland (right), lot 72 years the company's manager of dealer sales, was appointed to the position of general merchandise manager. Reporting to him are the advertising, sales promotion and publicity managers, and the managers of Peg-Board, Panelok and exterior products sales. Starting as office boy with Masonite Corporation when it began business in 1926, Hadland worked his way up in various office and field positions. He became manager of the Chicago division inl942 and manager of dealer sales in 1947.

Commenting on the changes, Paul B. Shoemaker, vice-president in charge of sales, said: "Here again is positive evidence of our continuing growth, the lengthening leadership shadow of.an aggressive company lmage.

Other promotions, effective

July 1 as a result of the realignment, and announced by F. O. Marion, general sales manager, include W. J. Hoy, from manager, northwestern dealer division, to western sales manager, building products department, with Chicago headquarters, and W. H. Woodard, from assistant to the manager, dealer sales, to manager, northwestern building products division, replacing Hoy. Woodard, who joined the company as a dealer salesman in 1953 in the San Francisco area, became assistant to the dealer sales manager late in 1958. When a resident of Oakland, he was a member and director of the Oakland Junior Chamber of Commerce.

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