LAWREl{CE.PHItIPS

lumber Compony

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GR,esWiew 6-209r

Hoo-Hoo Inlernqfionol Wood Promotion Gommittee

Nqmed by Choirmqn Berry

'Jack Berry, Supreme Custocatian and recently elected chairman of Hoo-Hoo International's new Wood Promotion committee, has completed his committee appointments and the group of leading industry figures is now hard at work developing several definite proposals on wood pro- motion to be resolved into a permanent program at the coming Hoo-Hoo International convention at Duluth, Minn., September 13-16. The program will su the National Wood Promotion Program an< support both and Canada's both Canadian Wood Development Council.

__Briefly, as outlined by Snark Bob Gallagher, the HooHoo Wood Promotion Program will (1) Plan and execute program or programs of national scope ; (2) Stimulate and

DOUGLAS FIR ond REDWOOD FIR PLYWOOD

o Sfuds, Boords

. Dimension Lumber o Plqnks, Timbers o Rqilrocrd Ties o

LONG BEACH r Suite 6O4 Oceqn Center Bldg. HEmlock 5-8948

SAN RAFAEI, CAUF. o P. O. Box 569 Glenwood 4-2310, TWX SR 64

EUREKA, CAtlF. . (Generql Oftice) 630 J. Sr. Hlllside 3-7001, TWX EK 84

Home-Building Buoys Economy

Washington, D.C.-The July 1959 "National Income Number" of the U. S. Department of Commerce's monthly "Survey of Current Business" shows that residential Construction was the third-ranking element-of-demand strength, and was the only segment of investment that did not register a decline. During 1958, outlays for home-building totaled $18 billion, up $1 billion ftom 1957.

guide the individual clubs in wood promotion activities at the local club level; (3) Provide means of continuity of interest and leadership in wood promotion by Hoo-Hooindividuals, firms, clubs and international, and establish means of recognition and commendation for outstanding activities; (4) Participate wholeheartedly and enthusiastically in the activities of the National Wood Council.

With "Wood Promotion" as the theme of the coming Duluth convention, Hoo-Hoo joins forces with the National Wood Promotion Program, a long awaited and often delayed promotion which has become a definite reality anrl growing force in all corners of the nation.

Chairman Jack Berry,l5O7 21st St., Sacramento, has set the following Committeemen:

Leslie G. McKirnmie, Toronto, Canada; Tom Duggan, New York City; Al D. Bell, Jr., Hobbs Wall Lumber Co., San Francisco; Milton Whiting, Kaibab Lumber Co., Flagstaff, Ariz., Joseph W. Sherar, Western Pine Association, Portland, Ore.; Orme C. Lance, Natl. Woodwork Manufacturers Assn., Chicago, Ill.; Wallace E. Kennedy, Geo. W. Kennedy & Sons, Fresno, Calif., and Oertell Collins, Savannah, Ga. (Mr. Collins is general chairman of the 1959 Exposition in Cleveland of the National Retail Lumber Dealers Assn.).

The Hoo-Hoo Liaison committee with the NWPC (also members of this committee) are T. L. Temple III, Southenl Pine Lumber Co., Diboll, Texas; J. B. Edens, Southwest Lumber Mills, Phoenix, Ariz., and G. E. Leader, Wales Lumber Co., Spokane, Wash.

Georgio-Pocific Moves lnto New Sqn Jose Quqrfers

Construction of Georgia-Pacific's new warehouse and plant at 660 East Gish Road in San Jose was completed last month, six months after ground-breaking ceremonies. The big warehouse installation, headed by G-P veteran Norm Rose, had been operating from temporary quarters in Santa Clara following a disastrous fire late last year which destroyed G-P's old San Jose warehouse. The new Gish Road warehouse provides better than 35,000 sq. ft. of undercover area and is located on a company-owned S-acre plot of industrial property. The phone number (CYpress 7-7800) will remain the same.

New $ales ldeas...

It's a good idea for lumber dealers to do some selling of mine-run products which many customers buy anyway. They'Il be surprised at the results of a bit of promotion, for example, of a product like hardboard underlayment.

Whenever the dealer has a remodeling sale involving a bathroom, kitchen or attic, most likely the floor covering will be linoleum, asphalt or vinyl tiles. IJnfortunately, some customers will lay such a floor directly over the old one, with disappointing results.

Earl W. Hadland, general merchandise manager for Masonite Corporation, comments: "Cover all bases on a remodeling job. This will mean more business for you and a better-satisfied customer. Without underlayment, uneven boards will 'mirror' right through the floor covering, and when that happens the appearance is marred and eventually the boards will wear right through to the surface."

The best insurance against such trou,ble, Hadland says, is for the dealer to point out the advantages of usirig a stock item, hardboard underlayment.

Ideally suited for the purpose, it comes with an even caliper -.215 inches-and in handy 4'x4' or 4'x3' sizes that the cus- tomer of a carpenter can put down readily to assure a longlasting flooring job.

Hadland concludes : "Thorough selling of this sort also can increase the total remodeling package and dealer profits,"

Now available from Simonds Worden White is Vol. 2, No. I of the two-page bulletin called "Cutting Trends." It is issued periodically as a reference sheet on grinding wheels and machine knives for metal-working, wood, paper and allied industries.

(Tell them gou sau it in The Califomia Lumber Merchant)