Two New Poromount Pole-type Worehouses ond Roller Truck Lotest Additions to Progress of Reel Lumber Service in L.A.

'iAll of our inventory is now stored under cover with the completion of our new Paramount Pole Construction warehouse," reports E. G. Reel, founder of Reel Lumber Service, Los Angeles wholesale lumber distributor. The firm now has five warehouses at its plant situated in the southeast industrial area of greater Los Angeles at 1249 East 63rd Street, which is just minutes from Slauson avenue and all of the freeways for delivery to all Southland communities and cities.

. It was almost three decades ago, in 1932, when "E.G.," as he is affectionately known to employes and family alike, established his first wholesale venture on West 58th street. In less than three years, early in 1935, the business increased beyond capacity and it became necessary to move to the present location, which allowed for continued growth; land was purchased and the first Reel warehouse was built.

Since that time, more than a quarter of a century, additional land has been procured anil warehouse facilities constructed to house under cover more than a million and a half feet of prime imported and domestic hardwoods, upper grades nf ponderosa and sugar pine and specialty items.

Since its inception, Reel Lumber Service has made steady progress in volume of sales by keeping a keen eye on the growth of Southern California and developing procurement sources with the most reliable producers of lumber throughout the world. It is necessary to keep a well-balanced inventory at all times.

1955 ivas a "banner" year for "E.G." when his sons Don and Gil became partners in the firm. Both young men had been born and raised in the lumber business. Each has a university education in business administration and both