INTANI) TUMBDB COMPANY

CALL US FOR LUMBER PRODUCTS AND NAME. BRAND BUILDING MATERIALS

Main Office: COLTON - TRinity 7-2001

New Location for LOS ANGELES Sensice: f95 S. Beverly Dr. (Suite 416), Beverly Hills

BRadshaw 2-7371 CRestview 6-0527

SAN DIEGO Branch office-GRidlev 4-1583

D-l-Y Gclendqr3, Ploying-csrd Gifrs to €uslomers, Mosonite's Christmqs Deoler Promotion

Twelve full-color illustrations showing home modernization projects that can be built from Masonite Corporation plans will appear in the company's 1960 do-it-yourself calendars made for the use of lumber dealers. The dealer's imprint appears immediately under the illustration. On the back appears information about the project and the suggestion that the consumer ask the dealer for a free plan showing how to construct it.

Dealers may order packs of playing cards with the calendars. The cards would be used as gifts to customers who come in to inquire about remodeling, or in other ways. The card backs have a finish with the appearance of Misty Walnut, one of the popular remodeling hardboards sold by the company. Also available are special Christmas envelopes in which dealers may mail out the calendars.

rectly to customers and job sites, thus stepping up service. Mr. Kaiser disclosed that the new Hawaii plant's starting capacity will exceed the present demand for cement in the Island's markets.

Hawaii's Expanding Role

'An element in the decision to build higher capacity at the outset was recognition of Hawaii's increasing role as crossroads of the far-flung, populous Pacific area.

Permanente recently built a cement distribution plant on Guam, to which it ships cement. Now Guam will becon-re a direct market for Hawaii-produced cement when the uew plant is completed. Plans are to open up adclitional Pacific markets for Hawaii.

Yet, the foremost factor in starting sizeably, Mr. I(aiser explained, is the fact that the tremendous growth of Hawaii, already well underway, will greatly accelerate with the coming of statehood and the jet age, the soarirrg of tl.re vacation industry, the anticipation of new industries and businesses, the increase of permanent population, homes and jobs and the enormous growth of construction.

It is customary for the construction industry to experience periods of peak demand for cement when many big projects are going simultaneously. Mr. Kaiser saicl that when extraordinary peaks take place, Permanente will be able to utilize its fleet of bulk vessels and clraw upon its backlog of West Coast plants, having nearly 13 million barrels of cement capacity, to transport cement here or to other critical shortase areas.

The Honolulu disiribrrtion plant will continue to be suppliecl by company facilities from the Permanente plant near San Jose, California, until production is underway in tl-re Waianae area.

Fqin Heods Soles Promotion

Stan Fain has been appointed manager of advertising and sales promotion for R. G. LeTourneau, Inc. of Longview, Texas, 3O-year-old company in the fields of earthmoving, logging, and lines of heavy equipment. He also will direct the LeTourneau marketing activities of D'Arcy Advertising Co. offices in Flouston.