INDEPENDENI!

You Bet We Are!!

The reclassification means that masonry-concrete buildings and masonry-treated wood buildingj will now carrv virtually the s_ame_fire-insurance rates in Washington. Rates on pole-type buildings of treated wood have bein reduced by".-%%, depending on occupancy and exterior fire pro- tectron.

Coptive.distributors hove to buzz oround the brond they,re lold lo but we don't. Becouse we're independent our customers never get stung. Our freedom mokes it possible for us fo recommend iust.the righf moteriol for eoch individuol iob. These doys, firm.s o.re.being consolidoted in the trend toword' mergers, but -we think keeping our independence is fhe only wo! ro continue serving you in o personolized woy. After more ihon 40 yeors in business we've developed top suppliers, fine mill sources. ond the speciolized obility to meet every cusiomer,s porficulor needs. Combined.with our independent poli.y, it odds up to o service you'll olwoys rely on.

For the best in plywood, Simpson boord, Formico, Mosonife Brond Products, Acousticol tile.

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UNIFORM SEASONING-Ihe kind offered by MOORE

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MOORE corries o complele line of Moislure Detectors, ruggedly conslrucled for constont use ond designed for occurotely testing lhe moisfure conient of Veneers, lumber or timbers in oll forms-onywhere, onytimel

Ask for complete informotion ond prices. lt poys lo "Double Check!"

Georgio-Pocific Corporotion Announces New Trodemqrk

Portland, Ore.-Georgia-Pacific Corporation announces a change in its trademark from the familiar log-end and crowns with stencil lettering to a modified triangle bearing the letters "G-P" and modern lettering. Said President Robert B. Pamplin, "We have adopted our new insignia follow- ing exhaustive research by one of the nation's foremost industrial design groups. It is basically a form symbolic of the timber which is so much a part of Georgia-Pacific and at the same time an image which will be timeless and will register in people's memories."

The corporation's 24 plants and 57 sales offices and distribution warehouses and administrative offices were informed that "effective from July 23, 1959" the new symbol had become official. The G-P log-end and crowns weie first used in 1948 and have since become more and more familiar with the growth of the timber products company.

The new symbol will be used on all packaging, plants and warehouses, stationery, displays, films and wherever trademarks are normally used. Research was done by Mitchell-Hopper Associates, San Francisco.

Sales, profits and cash flow for 1958 all recorded new highs, Georgia-Pacific Corporation reported March 10 to stockholders. Net sales for 1958 amounted to $152,443,000, compared with the previous year's $147,649,000. Net profits, after'taxes, were $10;072,377, an 18% increase over the $8,531,727 achieved in 1957.

Owen R. Cheatham, chairman of the board of Georgia- Pacific, and Robert B. Pamplin, president, attributed the new -highs in sales, earnings, and cash florv to Georgia- Pacific programs during 1958 designed to improve opera- tions and to utilize more completely the timber harvested from the corporation's large holdings, located principally in Oregon and California, in the face of the businesi recession that prevailed during the first six montl-rs.

- Qgorgia-Pacific research, plant integration, and marketing facilities are all being extended to insure maximum return from the corporation-s natural resources. Nearing completion are two new plywood plants which will have an annual capacity exceeding 175 million square feet of plywood. The c_ompany's Northern California timber holdings, r,vhile pre- dominantly Redwood, include a substantial amount of Douglas Fir which has not been processed in company mills. One of the new plants at Samoa, California, will enable the company _to utilize this species. The other plant is being completed at Coos Bay, Oregon, and will bring production facilities more nearly in balance with the cohoanv's extensive timber owneiship in that area.

The Georgia-Pacific paper and containerboard mill at Toledo, Oregon, which operates on wood chips formerly burned as wastg at year-end had been increaied in daily capacity from 250 tons to 350 tons. Water, raw materiai, and powei are available to triple the capacity of this plant wheu market conditions justify further expansion.

During 1958, the corporation enlarged its research laboratories and facilities ar.rd added skilled scientific oersonnel to the research staff. Georgia-Pacific research oblectives are to achieve maximum ulilization from each iree harvested, to develop new and advanced products that will stimulate customer interest and purchaqe, and to improve the growth and yield from the company's timberlands through scientific study and application of modern forestry techniaues.

Among significant new products put on the market in 1958 were GPX Plastic-Faced Bevel Siding, an exclusive "Family-Proof" factory finished hardwood plywood panelir-rg; printed grain plywoods, a new line of textured and specially surfaced hardboards, and factory sealed Redwood siding.

New products about to be introduced include "Fam- ily-Proof" plywood Oak flooring, factory-finished

Ripplewood paneling, and a new and different exterior Redwood stain.

It was reported also that Georgia-Pacific's research laboratories are making advances in their development work and experiments in connection with patented processes in producing chemicals from wood wastes. Timber, like coal and petroleum. contains hydrocarbons which are the basic elemlnts of a world of new products.

Georgia-Pacific Corp. owns one of the largest private reserves of old-growth timber in the United States. The report pointed out that these vast timber reserves continue to be harvested on a long-term schedule and the company's entire forestry program is based on a plan to insure an annual growth of its timber at least equal to the volume harvested.

"The long-term outlook is good," the executives state. "The over-all demand for our products, as well as the demand for new housing, is expected to be large for years to

the Pocific Coqsf Soles Oflices

come, but government monetary policy will have a marked effect on new home construction because must be available and at rates that permit to operate." mortgage money lending agencies

Georgia-Pacific distributes its products through a nationwide network of 45 warehouse5 and five maior sales offices. It also has overseas outlets in 32 foreign countries.

Mill Associolions Requesting Eqstern Freight-rote Reductions

The West Coast Lumbermen's Assn., the Western Pine Association, the California Redwood Association and the Douglas_ Fir Plywood Assn. have joined togetl-rer in filing an application with the nation's rail carriers for adiustment in rates on lumber to areas east of the Rockv Mbuntains. The requested reductions vary from 1l to l2f cents.