Nlew Profit$ New Sales Ideas I\EW PRODUCT$ New Literature

Stud Drivers Offer Rental Profits

Profitable renting of cartridge-powered stud drivers is now available to hardware and lumber retailers through a special discgunt plan announced by Remington Arms Company, Inc. Market testing has indicated that do-it-yourselfers find the stud driver of great value around the home because the device drives studs into concrete so easily and quickly.

Dealers profit from both the rental of the driver and the sale of cartridges and studs. Remington's discount plan features a full 1/3 discount and is promoted by a colorful S-piece dealer display kit. The dealer package includes counter card, literature, application bulletins, pennants and window banners and newspaper mats. An aluminum demonstration jig is also included..Wherever wood or metal are fastened to concrete, Remington's Mighty-Mite stud driver does the job in an instant, eliminating star drills and lag screws. Retailers can obtain details on the Mighty-Mite rental plan from Remington distributors or by writing Remington Arms Company, Inc., Power Tool Diviaion, Bridgeport 2, Conn.

COMPLETE LINE OF SISALKRAFT PLASTIC WINDOW MATER:IALS

Wilhold Safety Contax Cement, a new water-base nonflammable contact bonding adhesive, dries fast with high strength, saving time and labor by quickly mounting panels of plastic laminate, wallboard or plywood to walls, sinks or table tops, without nails, clamps or weights. Costs less to use- spreads twice as far as any solvent adhesive. with none of the hazards of flammable. toxic vapors. Wilhold Safety Contax Cement can be brushed, sprayed or rolled on, dries quickly. Waterproof when dry, yet washes off hands and equipment easily with soapy water. Thrifty, pintsize, List $1.90. For free information, write Wilhold Products, 678 Clover St., I-os Angeles 31. fn a move to protect buyers from imitations, Libbey-Owens- Ford Glass Company has announced that henceforth it will inscribe the product name on Thermopane windows. The familiar Thermopane trade-mark will rbe inscribed in the lower right corner of windows.

The old way utilized "star" drill, lead anchor and lag screws to hold a 2x4 to co,ncrete; it required considerable time and effort. Now (TopFthe Mighty- Mite is loaded by dropping the appropriate stud down the bar- rel, then inserting the power load. Only one light tap with a hammer fires the device; thc blank cartridge furnislres the power to sin& stud through the wood into the concrete. (Lowcr photo)Undriven stud shows how far it is driven into concrete floor. Stud in center of 2x4 has been driven,

A complete line of plastic window materials is now available from American Sisalkraft Corporation. The newest Sisalkraft plastic is Eskay-Lite, a durable vinyl with exceptional clarity and flexibility. Eskay-Lite is easy to work with, cuts easily with scissors and can be stapled, tacked, sewn or solvent sealed. It is available in two thicknesses, 4 mil and 8 mil. 4 mil is offered in two roll widths, 36" and, 48". The 8 mil is available in 36" width rolls only. Eskay-Lite is a low-priced plastic and is an ideal material for temporary glazing, general storage and protection. Other plastics in the Sisalkraft line are Sisal-Glaze, a crystal clear, semi-rigid, glass- like plastic and Sisalite, pure polyethylene film.

Improvements In Solmica Siding

Solmica, Inc. of St. Louis, pioneers who introduced a glamourous fashion note to the aluminum siding industry ,by creating aluminum siding with exclusive new redwood and mahogany wood grain finishes, announces that Solmica Aluminum Siding now features two new important advanced improvements, a new improved lock, and a new, improved tougher mica coating baked-on on both sides.

The company offers exclusive territory to dealers, whose inquiries are invited. Part of its dealer aids include a well organized sales program. More information may be obtained by writing Solmica, Inc., 4634 Easton Ave,, St. Louis 13, Mo.

To help retail dealers sell their new line of Harbor Prefinished Hardwood Paneling, Harbor Plywood Corporation is ofiering attractive wall-type displays exhibiting the various types of woods. The wall display is composed of a large header board measuring 4'xll' and, nine individual samples which are hung from the header board by "r" hooks. Each individual sample measures N"x9". It is easily assembled and provides a most effective merchandising piece. The paneling has a super durable baked-on finish which Har- bor guarantees will retain. its new look for the life of the panel. Nine types of wood finishes are available: Royal Gum, Dove Grey Ash, Philippine Mahogany, Tropical Cativo, Colonial Cherry, American Black Walnut, Royal Birch, Golden and Platinum Oak. Also is a smaller "flop-down" type wall display. The header piece measures lf' square and the samples measuring 4"x12" are attached to strips of tape which hang from the header ,board. For further information write Harbor Plywood Corporation, General Offices, Aberdeen, Washington.

ARTESIA FTUSH AII-WOOD HOTLOW CORE DOOR

Another 'ADCO Product

Fully Guqrqnteed - Built Flot to Sroy Flqt - Proven Superiority

Specifications

CORE l. Scvcn Ply<ll-wood construclion

!. All corc molcriol thoroughly kiln dricd

3. Ti-e provcn lcddcr typc hollow corc

{. Eighrcen crorr ribs in aqch coro

5. rull 2" stilor ond roib

6. Vcntitqted core

7. lock blocks, two sider 4" x 21" including stilc

GtUE

Faces

t. Focc vcnccrs in oll commerciol specicr

10. Belt ronded

Dimensions

I f . Obtoinablc oll rlock rj,zes to 1/O x!/O

12. Obroinoblo in thickncrcs l/e" ond \t/t"

13. Spcciol rizcr ond lhicknesses qvsiloblc on rpccific quololionr

| {. Spcciol,dctqils ovqiloblo whcn rcguired

TOTAT - t8 cRoss RrBs 3 PLYS AT CROSS GRAIN t. llor plcle prcr-rcsin bondcd*

*Cold presr produclion ovoiloblc to ruil unusuo, climotic condilions.

15. All dorr fully gucrontrcd

NEW WAREIIOUSE FACITITY ASSURES IMTN EDNTE DETIVERY FROM COMPTETE STOCK rHE DOOR WITH THE ALL-WOOD HORIZONTAT COR,E

All DoorsUnconditionolly Guarsnfed . .

Member of Soufhern Colilornia Door Institute

I 1456 EAST l66rh 9TREET

IRTESIA I, CAUFORNIA

Golifornio Bonk Officiql Speoks Ar Wholesole Lumbermen's Meeting

Recent trends in the money market were appraised by William H. Patterson, assistant cashier of the-California Bank, at the monthly meeting of the Wholesale Lumbermen's Association of Southern California in the Garden room of the Los Angeles Athletic Club. Patterson outlined the procedure for the loaning of bank money. He also made some educated guesses as to what the future holds.

He said that 50/o of the money eventually gets into real estate and commercial loans. The 50's, according to Patterson, has been the era of "no down payment," due largely to the national defense program. This has added, to no small degree, to the tremendous upsurge in home construction, particularly in Southern California.

As to the future of construction in Southern California, Patterson contends that it will continue on the upswing. "There rnight be some basic changes from an abundan& of single-unit dwellings to multiple units, apartments and even large scale 'Own Your Owns' located more conveniently to metropolitan areas," he stated, "but the trend is very definitely on the way up."

A report was made from the Grades and Standards comm-ittee indicating that many of the inadequacies in the use of grades of lumber have been eliminated. More activity in this area has been assured by the group. Wholesaler representation on the Grades committee has proven invaluhble to this Association, it was said.

Office Moved fo El Cerriro

Bestwall Certain-teed Sales Corporation has relocated the main offices of the San Franciico sales district in El Cerrito, California. James D. Tormey is district sales manager a-!d Clare D. Stout is district sales supervisor. The new offices are in the fully air-conditioned El Cerrito Shoo- ping Center, one of the most modern in Northern California. Bestwall Gypsum Company and Certain-teed Products Corporation, both of Ardmore, Pennsylvania, have opened a district credit office to service both companies in Richmond, California. William S. Coupe was named Richmond regional credit manager.

New $ales ldeas...

The Kordite Corporation is introducing new packaging for plastic silo covers, and a complete merchandising plan for increasing dealer sales. Kordite's latest product development in the silo cap and cover field is designed to keep pace with the strong trend toward the use of the black plaitic on the farm.

Features of the new Kordite silo cap and cover program include an assortment of silo cap sizes in one case, which means that dealers can stock all popular sizes at lower cost A well-planned shipping carton which can be converted quickly to a hard sell counter display Silo caps which are square, to give the farmer extra utility as a tarp; the new shape can be used for windbreaks, lightweight waterproof tarpaulins, machinery and equipment covers, etc.

The popular silo sizes in each case are: three l4'xl4', two l6'xl6' and one 2O'x24.

Dealer cost for a case of six caps is quoted at $24.89. Sug- gested retail prices are: $4.99 for the l4'x14' cap, $6.49 for the l6'xl6', and $8.99 for the 2Ux2U.

"This campaign is aimed at producing profit for both the big and small dealer,t' reports Bernard Spence.r, product manager of The Kordite Corporation. "Design, price and display are all tailored to give the dealer plenty of turnover with relatively little investment."

The new silo cap and cover cases are now available from Kordite distributors.

Speciolized Trucking for the tU'NBER INDUSTRY

Common Cqrrier Certifi cote Los Angeles - Oronge Counties

ITIIITEDIATE PICKUP SPEEDY DETIVERY wl

Simpson Forestone

Acouslicql Ceiling Moteriol

Here's why Forestone goes over big wifh your besi customers!

GOES UP QUIGK

GOOD TOOKING

I CONTROTS SOUND

I REPAINTABLE

GIVES YOU HIGH TARK-UP

Frorn the Viewpoint of custorner satisfaction

. fast, easy installation

. quick turnover and profitable sales

Long-Bell Picture Windows give you tl.e widest range of fast-selling convenience features ever put into s wall. In fa,ct, Long-BeII Windows are really 4

VI/INDOWS IN 1

Long-Bell's new 4-way convertible window may be quickly installed as a casernent window, a hopper-type window, a stationary window or an awtaing-tyPe vgindow. WiIl rnatch any decor.

Loads Of Extra Features

O AII wood parts are toxic-treated vrrith water repellents to give you an added sales tool.

O Flush frarne surface rnakes it eaeier (and less costly) to install in straight, level openings.

l| Cartoned. units stack evenly and firrnly to save you atorage space.

O Adapta,ble to the stock of trirn you l.ave on hand,

O Tightly weatherstripped in any position.

O Alurninurn storm sa,sh and screens available.

For All the Facts about this "Fastest Selling" 4-in-1 Vl/indow Llnit, write:

She Needed Service

Wise Guy: "When it comes to eating, you've got to hand

;. it to Venus de Milo." i'r, Come-On: "'Why?"

Wise Guy: "How else could she eat?"

The Rest of the Rood

By Don Blanding

If the rest of the road is half as good

As the half that went before, I'll swing along with a singing heart, And pray to the Lord for more.

I ease my bones at the half-way house

And turn my remembering gaze once upon ".,i[:t;;",ff::[]",*," cared a, the jungle animals together for a conference, and when they were all assembled, he raised himself on his haunches, and said: "Fellow animals, you have been summoned here today to protest against the existing order of things. Everything is 1 u/rong." (Loud growls and grunts.) "Animals from other territories have been coming into our jungle, thereby making it twice as hard for us to make a living, and now the question is, what are we going to do about it?"

Before anybody else had a chance to say a word, the snail popped up and said: "I move, Mr. Lion, that we all lay off our regular line of work, and spend our time in meetings and conventions, talking things over and passing resolutions until conditions change."

"Well," said the beaver, "I can't see that that will get us anywhere; how are we going to live in the meantime?,'

At this point, the elephant spoke up and said, ,.I trotice that the bees are not in on this; let's get them here and make it unanimous."

Said the lion, "f gave them an invitation this morning, but they said that while they wished us well, they were so busy looking after their own business, gathering honey in their regular territory, and scouting around for new sources of supply that they really did not have time to attend meetings, make speeches, or listen to them."

So they all adjourned and went home, for the remarks of the bees gave them something to think about.-Anon.

fUlqrines ond Hqmburgers

The big Marine stepped up to the counter at the U.S.O., and said to the pretty girl who stood there smiling at him: "Forty-eight hamburgers, please, with onions."

Her eyes protruded, her mouth gaped, she showed wonderment.

"Take it easy, honey," said the big Marine, "I'm not going to eat them all myself ; I've got two buddies waiting outside to help me."

From the twisting paths that my feet have sought

To the new, untrodden ways.

How long? How far? How hard? How fine?

How heavy or light the load;

If it's half as good as the half I've knownFfere's hail to the rest of the road.

Tqble d'Hole

One of the crew of an ocean liner happened to find a first-cabin menu card and, seeing at the top the words, "Table d'Hote," he turned to his pal and asked what in the something or other those words meant. So his pal exclaimed in this fashion:

"It's like this. Them swells in the salon have some soup, a bit of fish, a bit of meat, and a bit of other things, and they call it 'table dottie.' We-uns have ,table dottie,' too, only difference is, we mixes it all together and calls it stew."

Did You Know?

That all the ships in the world could be put into San Francisco Bay? That Texas is more than 200 times as big as Rhode Island? That nearly every large city in the United States has a lot of smaller places named after them? That there are 12 Bostons, 1l Hollywood,s, ZZ Clevelands, 14 Brooklyns, 12 Atlantas, 22 Buffalos, 25 Springfields, 19 Columbuses, and 18 Albanys?

A crergyma, -."T:',:;ff:f; a barber who was nervous as a result of a night's dissipation. Finally he cut the preacher's chin and the victim remarked reproachfully:

"You see, my friend, what drinking does to a man?"

"Yep," said the barber, "sure makes your skin tender, don't it?"