'58 Redwood Shipments Increqsed l6 fflillion Feet; Shipments to cqnqdq Up bv 4 i,tillion Feet

This report shows the distribution of redwood shipments to_state and to regions for the years 1955, 1956, lc)57 and 1958, as reported by fifteen mills.

Table No. 1 shows the distribution to the regions used for the Monthly Mill -Report. 19. 1958, two sets"of figures are shown, one taken frgm the Monthly Mill Report ani the other taken from the Distribution by States repo.t. As has always been the case, there are diffirences in ihe two sets of figures but these differences are not great enough to have any statistical signifi cance.

For the fifth consecutive year, shipments have been made to each of the forty-eight states and to the District of Columbia. Only_about oie third of the states showed ship- ments lower in 1958 than in 1957 and most of the decreasis were relatively small.

. 1958 redwobd shipments reported by 15 companies, as shown-by- the annual distribuiion reports in Table l,'in- creased 16 million feet-as compared wittr tgSZ shipments. Th.e operations covered are thi same as for the ti"o pre- ceding years.

. Ap in other years, there does not seem to be any pattern in the changes in volume shipped to various states. Ship_ ments to California decreased-9'million feet, to Westein states decreased 2 Tillion feet, and to Rocky Mountain states increased 1 million feet. Shipments to s[ates east of the Rockies increased 24 million ieet and U.S. Offshore shipments increased about 1 million feet.

Texas, Ohio and Illinois have been the top three states outside of California for the past five years. Minnesota dis_ glaged New York by a slight margin [o become fourth and hlth,-respectively_, followed by Miihigan, Indiana, Wiscon_ srn, lowa and Missouri. Pennsylvania, which has usually been in.th.9 l9p ten, was barely topped f ff4i..."i;.-ifri targest lnclrvldual rncreases were registered by Minnesota, 5 million, and Iowa, 4 million, and- the largest a".r."r.,

New CRA Trodemork Aids Deqlers

A striking new registered trademark design has inaugurated a nati,onwide point-of-sale merchandising program for the California Redwood Association. CRA member nrills and redwood retailers are participating in the progr:rm.

Thc eye-catching design consists of a disc balanced on a elender pedestal. Ttre initials .CRA,' are cut out of the disc. The trademark usu,ally will appear in red, but may be used in black. First use of the trademark was timed to coincide with the beginning of the new CRA merchandising prograrn, which got underway early in March with the mailing of a special brochure to sonre 1l,0OO dealers throughout ttre U.S. tne brochure offered dealers the point-of-sale materials contained in the merchandising program.

Merchandising pieces prepared by the California Redwood Association include matchbooks, stationery stickers, pa.ckage and lumber stickers, an envelope postage meter desigrq counter- top literature dispensers, window streamers, door stic.kers, CRA Certified Kiln Dried products stickers, and California redwood product tags.

Repetition of the new trademark in CRA advertising and on merchandising pieces will help create ..instant recognition,, on the part of the consumer, Repetition o,f ad illustr-ations and key phrases is intended to help the dealer capitalize on consumer interest stimulated by the current CRA advertising pfogram.

were Texas and Rhode Island, each about a million. Canada, which has usually taken less than 1 million feet. increased by almost 4 million.

The Lake States increased 7 million feet and the prairie States 6 rnillion. as pa.rt of a _general increase in the eight regions. The only region in this group to show a decreise was the New England states with 2 million feet. Arizona decreased about 2 million feet.

_CALIFORNIA REDWOOD ASSOCIATION.