THE CALIFORI\IA LTJMBER MERCHAI\T

Jack Dionne,

lacorporcted uder thc lsw ol Cclilornic Publighcd the lst cnd lSth oI each urontb at ln Tdrc, like rhe "biq cilv," Pqiking'l rhe kcy' fhe Nevodq Lunrber Co. reognized the need for'increqed rpoi ouiri&, o well q inride the tlote, od whot thqe olert dcqlen

"We Givc 5&H Greqr_ slmpr," at the letf m fhc Yord rign obove, lr oF of the erople!, qlong with "Scrve-Yourrelf ," ol how Modern Merchoillring hc poid ofr ol the Pqsqdenq yqd leported on Pogc 14

Wetcome

If temptation toward long-windedness in your business correspondence assails you, take thought of the order alleged to have been given by General Marshall to General Eisenhower: "Proceed to London. Invade Continent. Destroy German Army."

Someone asked a saitol *tJ"a nl planned to do when his enlistment time is up. He said he is going to get off the ship, sling a pair of oars over his shoulder, and start walking inland until they ask him what the oars are. There he is going to settle down. No more boats for him.

The fast commercial *n*rl" ,lrrr* 400 miles an hour passed over an express train going in the same direction. The pilot of the plane looked down to where the train was shrinking into the background, and remarked with tolerant contempt: "The covered wagon."

Great men have ,ro "rrTrr, io pl"i.rai"es, no jealousy, no vanity, no arrogance. From their true heights they look calmly down; their quality is self-evident and needs no propagandists. ***

Voltaire, the great Frenchman who did more than any other to strike the shackles of slavery from the wrists and minds of humanity, used to drink 70 cups of coffee a day. You'll seek far to find a better recommendation for coffee than that.

**{<

When a man declared to Voltaire that he considered the finest form of government to be a monarchy, the Frenchman replied: "Only if the monarch is Marcus Aurelius."

That wise Roman "*i"roX, -ilo- Voltaire admired so much, reigned from 161 to 180 A.D. One of his fine writings was this: "All parts of the universe are interwoven and tied together with a sacred bond. No one thing is foreign and unrelated to another. The general connection gives unity and ornament to the world. For the world, take it altogether, is but one. There is but one sort of matter to make it of ; one God that pervades it; one law to guide it, the common reason of all reasonable things; and one truth."

Arthur Brisbane "aia Jrrat lr, "Ttroraro,.s advertising man needed two things, a brain and a set of Shakespeare. He thought that Shakespeare could supply the needed com-

BY JACK DIONNE

mand of the language, but that you had to furnish the brain yourself. ,1. * {.

There is one function of advertising that should never be overlooked. When you advertise, you show that you are proud of your business, and want to tell people about it. That removes suspicion of that business. It's the birds that fly in darkness that people are suspicious and afraid of, not the ones that sing in your front yard in the sunshine.

Socrates said, in defending himself before his judges: "During my life I have not sought ambition or wealth. I have not sought to adorn my body, but I have sought to adorn my soul with the jewels of patience and justice and, above all, with the love of liberty.'i

Someone asked the great electrical wizard, Steinmetz, how a young man might best work to achieve success, and he replied: "Do not try to see how fast you can make your machine run, but try rather to see how perfectly you can tune it, and line it and make it operate; then the speed will take care of itself."

Someone asked John 'I-*rJrr" lu"Gr"- one time to tell the difference between a big-league and a bush-league ballplayer, and he said that was easy, that you could tell them every time. He said that a big-league player, when at bat, steps forward to meet the ball, while the bushleaguer waits for the ball to get to him. Baseball has no monopoly on that philosophy. It's true in all walks of life.

Years ago someon" #o,"*" *ry i-pr"ssive magazine article on "The thunders of silence." His idea was that silence, properly handled, is a powerful and useful weapon. John Selden, a famous British jurist of long ago, had the same idea when he said that "Wise men say nothing in dangerous times." A French philosopher, La Rochefoucald, said that "There is an eloquent silence which serves, sometimes to approve, sometimes to condemn," And, in "FIamlet," Shakespeare says: "The rest is silence."

The broken.down actJr stlppJa a friena on the street and asked the loan of five dollars. The friend pulled out a five-dollar bill but, before handing it over, he asked: "When are you going to repay me?" "Looki" exclaimed the bum sadly, "I ain't even got the money yet, and already you're haunting me."

ST RA T G HT... ST RO JI G ...

SOtD EXCLUSIVETY THROUGH TUMBER DEATERS

Quotations: Phone, rorite, or uire-

Lam-Loc Timbers are straight, glued, laminated members made to order in any size and length.They never w?lp, twist orcrack... stay f ermanentty beauiifut. For heaat loads. long spans. .functional beaug specify Lam-LocTimbers.

Son Bernqrdino qnd Riverside Yords Crippled by Two Unions

Lumber and Sawmill Workers Local 1959. and General Truckdrivers, Warehousemen and Helpers Local 467 of the Teamsters lJnion called a strike in August that crippled 26 retall lumberyards in San Bernardino and tr'.iverside counties and threatened to halt work on several construction projects in the area. The two unions are involved in wage disputes with the local dealer groups there following expiration of existing contracts on July 1. The c,entracts lvere extended twice before negotiations broke down.

The strike was called against the Gibson Lumber Co. yards in San Bernardino and Victorville, Calif., and the Valley Lumber & Supply Co., Indio. The dealers trtok the position that a strike against one member was a strike against all. The yards were kepl open by managemt:nt and clerical personnel but no deliveries were being made,

The first break in the strike occurred Sunday, r\ugust 23, when State Conciliator Merle C. Wissler called both sides to a meeting scheduled for Friday afternoon, August 28, in the Antlers hotel in San Bernardino at 2:00 p.m. He said the session would bring together representatives of Locai 467, Local 1959 and the Kite-area dealers to arrange a series of parleys on a settlement of the two-weekold strike, which has idled 230 workers since August 11 when the unions struck one yard and the 24 others decided to close their doors in support of the struck yard.

SCRTA Sending Frode Kilsfofte fo Clevelond to lnvite NR,IDA ro Golifornio for 196o^ Exposition

Frode B. Kilstofte, president of the Rossman Mill & Lumber Co., Wilmington, has been appointed chairman of the Attendance committee of the Southern California Re- tail Lumber Assn. to the 6th annual Building Products Exposition of the National Retail Lumber Dealers Assn. in Cleveland, Ohio, November 14-17. SCRLA Executive Vice-President Orrie W. Hamilton reports that the association will have a hospitality booth this year to accommodate its delegation and give them a place to rest, relax, meet and greet their friends.

Dealer Kilstofte will extend the invitation to visit the Southland next year when the National's dealers and exhibiting firms will convene for the first time on the West Coast, for the 7th annual Exposition in San Francisco in 1960. The SCRLA is hoping io send a large delegation to Cleveland this November to welcome the Expoiition to California next year.

Frode Kilstofte is vice-president of the SCRLA, alternate director of NRLDA, and a member of the NRLDA's National Affairs committee. He is very active in Southern California affair's and, among other of6ces, is president of the Los Angeles Memorial Coliseum Commission.

Hogon lumber Compony Ends 7l -Yeor Operotion in Ooklqnd

Hogan Lumber Company, at the foot of Alice Street in Qaklal_dr. ended- a 7l-year, history-making span of serving the buildins industrv of the East Bav lasimonth Prohahli building industry East last month. Probablv rne Durrqrng'rnousrry or bay I,robably the oldest retail lumberyard in Oakland, the venerable old yard closed its doors on August l, with an announcement thanking its customers of many years for their loyal sup- port.

Originally established during 1888 at Znd. & Alice Streets in Oakland, Hogan Lumber was moved a block away to the foot of Alice Street a few was destroved bv fire. years ago when its original site

Tom Hogan, general manager of the concern, will now devote full time to inanagerial duties with Hogan Wholesale Building Materials, 700 Sixth Avenue, Oakland, headed by brother Bob Hogan.

Stroit, Bingley Elected Officers of Southern Colifornio Door Institute

Chas. E. Strait, president of Strait Door and Plywood Corp., El Monte, was elected president of the Southern California Door Institute at a general meeting of the membership August 6. Mr. Strait is well known throughout the door and plywood industry of the west and has been a pioneer in the development of volume distribution since the close of World War II.

Pete Bingley, general manager of Regal Door Company, El Monte, was named to the important post of secretarytreasurer at the same meeting of the SCDI and both men have taken over the active administration of the Institute affairs. Bingley is a popular young executive in the door field and, prior to joining Regal Door, handled sales and distribution for Ostling and Strait in the Southern California area.

Southern Gqlifornicr Door Industry Foces 'Disasferr' Scys Stroit

"We have requested that immediate action be taken to properly control all shipments of Lauan Mahogany door skins entering the United States," Charles E. Strait, newly elected president of the Southern California Door Institute, told The California Lumber Merchant last month.

Strait declared that more than 500 million square feet of both glued and veneer forms of Lauan door skins are on hand in this country right now, which is four times the normal supply and mors than adequate to produce 15 million Philippine Mahogany doors for the building trades.

Strait declared that, under present conditions, it will.take approximately two years to use this huge inventory by the door manufacturers and it is imperative that additional shipments must be stopped and controlled immediately.

Because most of the vast oversupply reaches United States ports through third country trans-shipment, the price on "allocation shipments" has dropped from $87 to $80, with additional third-country shipments presently being offered at less than $72.

"We believe all parties concerned should sit down and resolve our difficulties before it is too late," Strait declared.

He has suggested a meeting with all U.S. plywood importers, which should include door manufacturers from all sections of the United States, Representatives of the National Woodworkers Manufacturing Association, Northwest Door Manufacturers and Southern California Door Institute should invite members of the Japanese trading houses, shipping on allocations (license), -Japanese Ply-wood Manuiictrirers Association and a repreientative from MITI (Japanese government control board) to attend these meetings to stop, once and for all, illegitimate, backdoor, third-country trans-shipments.