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llAllT& RU$SEL[, InG.
RAII. & WATER DOMESIIC & EXPORT
RAII TRANSITS
Douglos Fir
White Fir
Inlond Fir ond Lqrch
Weslern Hemlock
Ponderoso Pine
Sugor Pine
Engelmonn Spruce
Weslern White Spruce
Sitko Spruce
Port Orford Cedqr
Western Red Cedor
Incense Cedor
Redwood a
DOUGTAS FIR PTYWOOD
Inlerior qnd Exterior
Hordboord Overloy
One ond Two Sides
Hordwood Foces on Fir Core
Boqt Hull Plywood long Scorfed Plywood
Exotic Hordwood Plywoods
Ribbon ond Rotory Cut o
Philippine Plywoods
Dimension
Plonk ond Timbers
Studs
Shiplop ond Boqrds
Shop ond Foctory Lumber lndustriol ltems
Mining Tim'bers
Poneling ond Uppers
Gutters a
Mouldings ond Millwork
Window ond Door Fromes
Cut Stock a
Loth
Shingles qnd Shokes
Bevel ond Bungolow Siding 'a
Overheqd Goroge Doors
Douglos Fir House Doors
Flush Doors a
DANT & RUSSELL INC.
BRANCH OFFICE
LOS ANGEIES, CALIFORNIA
2625 Ayerc Avenue, ANgelus 9-0174
Lorna Anderson, Miss California, 1957, inspects a new fire prevention ieiea, the novel Book Match Thro-Away A:h Tray, shown to her here by Wayne G. Hubbard, Secretary-Manager of Keep California Green. Although a non-smoker herself, Miss Anderson approves of the new invention, which she says ,,lf habitually used by many smokers would certainly prevent a lot of our careless fires. I don't smoke, but if I did, l,d certainly
Aggressive campaigns and the cooperation of forwardlooking citizens have reduced the number of fires caused by smokers, but Wayne Hubbard says that millions are still lost each year because of man's carelessness with the use of fire. 390,000 acres of California forests were destroved by fire in 1955. If one match which otherwise would hive been dropped, is placed in a Th,ro-Way Ash Tray insteadwho knows how manv acres ma.rr be saved?
Mr. Hubbard poinls out. thai fires also are sometimes started by burning cigarettes dumped from automobile ash trays in parking areas. "Since 806 fires were attributed to smokers last year," Mr. Hubbard declared, "We heartily welcome any effort, such as this Thro-Way Ash Tray, that will restrict the heedless disposal of matches will undoubtedly help."
The Thro-Way Ash Tray-TAT for short-is an insulated aluminum foil insert which provides a handy and safe receptacle for burnt matches and ashes, and will-snuft cigarettes neatly and conclusively. The 13 billion match books given away in the United States annually cost U.S. advertisers over $1@,00o,000-and many of them would welcome the chance to include a throw-awav ash trav: considering it well worth the premium (about-1/5c peipack) for using TAT. The Thro-Way Ash Tray could form a new habit for the nation as people used it and learned to ap- preciate the convenience of having an ash tray always at hand. Few womell appreciate having their fine carpets moth-proofed with cigar ashes-or their potted plants 1ertilized with cigarette stubs, and they rarely wear trousers with cuffs rvhere ashes,can be ditched, and stepping on cigarettes is distinctly unladylike.
Rather than award the exclusive distributorship to one out of the 100 manufacturers of book matches, the Claude McFaul Corporation enlisted the aid of Financial Investors Incorporated of Sacramento, and will develop machinery to manufacture the ash trays for sale, or leise equipment, rather than competing rvith established book-matih companies.
Don Holmes, president of Financial Investors fncorporated, feels confident that the $100,000 issue will be fully subscribed at $10 per share) very soon. TAT can then be marketed at once-and the nation will have a chance to form a new habit a pocketful of fire insurance with breach-of-etiquette clause for free !
INSUIITE-The Originol Structurol Insulqtion Boord-is now ovoiloble for the Southern Colifornio Deolers through Moson Supplies. We corry complete slocks ond ore prepored to fill your requirements. Coll us for.your building moteriol needs. Adiocent to qll freewoys.
