WHOTESATE TUMBER

ancl general manager for fir'e years. He then joined the Steiner Lumber Company of Sacramento, California. as srtles manager and rejoined Kaiser Gypsum early this year.

\\'rarren B. Johnson has been named product manager for insulatecl siding products and William J. N{arshall as sales service representative, both in the fnsulating Board division of Kaiser Gypsum Company, Inc. Johnson n'ill supervise Kaiser Gl.psum's entire insulated siding market area l'ith headcluarters in Oakland, California.

Details of a brand net' fall mercl-randising campaign for standarcl aluminum roofing and siding were announced by R. M. Gerber, merchant products manager, Kaiser Aluminum & Chemical Sales. Inc. Several unique nen' features in Kaiser Aluminum's roofing and siding promotional program should give "greater-than-ever sales support to building materials n holesalers and dealers," Gerber said.

ITe pointed out these additions to the program: 1) a plan to aid clealers in "open-hc)use" roofing demonstratiorrs; 2) a $2.5 allon'ance for announcement-type advertising by nerv stocking dealers; 3) an entirely ne\v, year 'round cooperative aclvertising program on standard or farm roofing; 4) personalized, direct-mail prograrr-r to farm prospects at no cost tt.r the dealer, and 5) a ne\\r series of in-store displal's.

"While not itself a rrromotional item." X{r. Gerber explained, "Kaiser Alurninum's new policy of permitting joblrers and clealers to make their on'n adiustments and repl:rcenrents of roofing nraterials indicates'our conrplete confidence in our building products."

Kaiser Aluminum & Chemical Corporation is dividing its aluminum operaticrns into fir.e major divisions, each ttnder a gencral manager, and is naming an administrative manager to supervise some of the staff functions serving the divisions, announced D. A. Rhoades, vice-presiclent and general manzrger. The neu' clivisions and their general managers are : Nletals division, Stanley B. White; Inclustrial division, John E. Nlenz; Electrical Conclrrctor division, J. T. Dugall; Pro<lucts division, Flou'ard C. llohnes, and Overseas division. Rav G. l3ovd.

The nelv posifion of aclministrative manager goes to Fred J. I)reu'cs. 'fhe divisional general managers rvill be directly responsible to T. J. lteady, Jr., vice-presicier-rt and assistant general manafier, u'ho is in charge of all the corporation's alrrminum operations. S. S. "Bert" Inch n'ill continue in charge of execrrtive sales activities as vice-president and di-