TATYRENCE.PH IL I PS TUMBER COMPANY

; Flrll-gAWil ROUGH cREEll OID-GROWTII REDWOOD

RAll ond fRUCKrand-lRAlItrR DIR SlttPtEiltS

WHOI.ESATE ONIY

BRodshow 24377

;.'According lo New Booklet on Topic

Since 1929

CRestview 5-3gO5 it merits the serious attention of all who build or sell houses. . ."

: -

Trade-in housing, a currently much-discussed topic among , h9f" builders and realtors, ii the subject of a new copy-. ngtltgA booklet just publiihed by Nalional Gypsum Co., , which says the trade-in trend "has reached the point where

PttE e FR SCL€C|S

When You Buy PINE ond FIR From Us, You Buy From FINE, DEPENDABTE MIILS in Northern Colifornio ond Southern Oregon

Spulollzlag la llhed f-&-f eod Carc n.prorcDttng fn Southern Galtlotntot BERCUT-RICHARIIS of Sacrumento 2ct4l&? .4qnc&€n ?udcalo

A foreword to the booklet savs the industrv "has been slow to master the sales and promotional techhiques commonplace in other consumer industries. As compired with the hard driving automotive industry . . . housing gets a chsproportlonately small share of the American consumer,s dollar."

"Trading-in should also be important to the housing mark€t," the author says. "For the first time in oui history, over half the people in the U. S. own their own homes-nearly ffi%.-Twenty-five million Americans today have an equity of one hundred billion dollars in existing homes. Half of these horrrc owners are living in homes over thirty years old-many virtually obsoleti by new home standards.

"The well-known secret of trade-in auto and appliance success is the changes and improvements which make old models obsolete before their usefulness is completely exhausted.

"Yesterday's house i-s as obsolete as yesterday's refrigera-. tor. It has only one bathroom. Some se,ien million old hSmes have none at all. Yesterday's house has less than two bedroom.s..It is not planned for modern living or adequately wired for mo4ern appliances, is expensivJ to heat 'in tht winter and difficult to cool in the summer,,' the author as_ serts.

The booklet-quotes John M. Dickerman, executive director of the National Association of Home Builders. as sav- ing: "I am inclined to believe that we have just scratch6d the su_rface. of -the potential of trade-in operitions for the home-building industry. In the years ahead, I believe NAHB sur-veys-will show more -builders engaged in this activity and trade-ins accounting for an evqr-iircieasins share of thi sales volume. I base thCse beliefs primarily ori the ct ""ses which have taken place in the last 18 montis in the housi?re market, and shape of things to come in that market.,,

(Bob Theetge)

1230 Bondini Boulevord, los Angeles 23 ANselus 3-6138

GornplcfeProccsrlng-Glorefechonlcoliticltlng

Block Bqff Hoo-Hoo Concqt Sept. | |

Black Bart lfoo-Hoo witl hold a concat in Ukiah, Septem_ ber 11, according to_ Club President Jack Allenby jraVi""_ gerent Snark Jim Hennessy- The big get-togetier will te an evening meeting and will be stagid at th"e Maple Cafe on H.lgn.way IUl.

Ctean

Cleon, uniform siock from enclosed worehouses. producls fhot build good will os wdl os repeot soles!

Fast

Fost delivery from our own worehouses or direct from monufoclurers. Regulor delivery schedules in northern Coliforniq,

True quolity meons thot you will be well sotisfied with everY order you ploce wilh Weslern Pine SuPPIY Compony.