NRLDA Color-Slide Shows Colled Big Aid to Deolers ond Industry Boosters

Comments the National Retail Lumber l)ealers Assn. has received indicate that anyone seeing tl.re program entitled "This is the Retail f-umber Tndustiy" rviil u'"ant to use it in_ his area, both with consumer groups and with members. The same, in. general, is true of-the^other programs. Ary of the others is said to be ideal for use at a distrlct meetinpl or a training session in a yard. The purchase price is $60 per ?rogram, and the rental fee is $10 per progiam for one week, plus. $5.0O for additional c,rnsecuii,re^rn..ik.. A scripl: comes with each program.

TESTIMONIALS for the color slide programs include: these :

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Excerpt from letter received from George V. Stein, presi- dent, 9urrell Lumber Co., La.lvton, Okla"homa, dated'May 17, 1957-"I lr'ant you to know that these nt..o *er" ""ii, rvell received and ih_e script was well pr"pu."a. Th; p;; gram provoked much thought regarding display and iay_ out and I think it very n,ell-accomplishei its intended pu'rDose.tt

- Excerpt.from letter received from Robert L. Craft, sec- r€tary, Indiana Lumber and Builders' Supply Association, dated April 22, 1957. "I.pres-ented the slide-fiI- p.og.a*

'This is the ltetail Luniber Industry' to a local bu.i"rl.r,, men's club and received many fine compliments on it . Someone orrt there did a.go6a lon in producing this pro- gram-the audience reaction is very good.,'

Statement about Color Slide progiams by paul S. Col- lier, executive vice-president, Northeastern Retail Lumbermens Association, at meeting of the Committee on Mer_ chandising and Education, May 18, I917-,,They,re good !',

The nine color slide programs available for rent o"r pur- chase are: fO KNOW YOU'RE RIGHI WHEN YOU REIY ON US for

PROGRAM No. 1: "The Women's Congress Ifouses," a 2O-minute program of 40 color slides.

No. 2: "This is the Retail Lumber Industry," a 25-minute: program of 75 slides which explains the many valuable services which lumber dealers perform and encourages the public to "See your lumber dealer whenever you "olan tc, build anything."

No. 3: "What to Watch for When Building or Modernizing a l{ome," a 20-minute program of 6o*slides rn,hich gives the public specific pointers on what to watch for and repeatedly tells the audience that the one best .ivay to ber sure of getting r,vhat he wants and avoiding trouble ii tt_, see his local lumber dealer.

No. 4: "Principles of Retail Store Layout,,, a 20-minutr: program of 60 slides which use the Profit-Maker Shou,room to demonstrate the principles of store layout.

No.5: "Iilow neVitte Sells Home frnprovement,,'a25- minute program of 73 slides which preient a case study showing how one dealer does a top-1lo,.n job of selling home-improvement jobs.

__No. 6-: "Meeting Competition with Component Built Flomes," a 2O-minute program of 64 slides, Lased on the highly popular clinics given at the 1955 and 1956 Exposi- tion s.

No. 7: "FIow to Use Installment Selling in the Retail T,umber Yard," a 25-minute .program of 57 slides telling about the. phenomenal growtli of installment selling as i merchandising tool and explaining exactly horv to "use it, step by step, in the retail lumber business.

No. 8: "!q!ldi_1g Profits with Good Displays,', a 3O-minute !'rogram of 90 slides explaining the princlples'of good store display.

No.9: "Selling Building Materials with NRLDA Displav Panels," a 2O-minute program of 60 slides explaining in ae'- tail how display panels tritp buitd up sales ,rblu*" ?nd ex- actly hor,v to prepare the panels in the retail store.

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