i'Spe.ifv :IUR,ABLE'S PTYWOOD

a product of Duable Plywood Co.-Arcata and Durable Fir Lumber and Plywood Co.-Calpella

TMANC Plons Employee-troining Clcrss

San Francisco-The .Lumber Merchants Assn. of Northern California is now planning its Fall Employee-Training Program, and has asked memb6rs for views and'suggestionsl The dealer association will offer either a management course,_ a ^products course, or an estimating courle. All would be five-day courses conducted in San Francisco.

The Management courses offered in the past for potential management personnel gave young dealers a broat. understanding of responsibililies. ii ttrii course is selected. the 1957 curriculum might include: Store and yard layout, Mer- chandising-, .Operating costs, Advertising, -Sales promotion, Salesmanship, Markups and pricing, Puichasing, Constructlon hnanclng, Records and accounting, Credit and collections, Insu-rance, Taxes, Fmployee and public relations, and Safety training. In addition, field tripj would be made to various industry levels: manufacturing, wholesale and retail yards where merchandisine systemi, store and vard lavouts and materials-handling riefhods would be s6en firsihand.

The Products course would be geared to the needs of new members of the industry, personnel who would not yet have become broadly acquainted with the products they handle. The suggested curiiculum would. include compleie coverage of l-umleq and building materials with emphasis on selling and might include Salesmanship, Promotion of credit custom€rs,^ Suggestive .selling techniques, Merchandising, ano. Jales-l\dvertlslng tle-rns.

Executive Vice-president Jack F. Pomeroy is now accepting suggestions from his dealer members on the prelerred course, the preferred dates (mid-September, midOctober or mid-November), the number of imployes each meqle1 yard might send, and additional su6jelts they would like to have discussed.

Duablds fir,000,000 plant inoestment<ohicb inclad.es tbe finest eqaipment aoailible-asst res yoa of consistent qu4lrri.

D"rriog California dealers with a combined Annual Production of over 100,000,000 feet of Douglas fir INTERIOR and EXTERIOR plywood ..Tbroagb qualifeil iobbers only.

Dpecializing in TRUCK & TRAILER* delivery as well as Cadoad lots.

*AU Trach and Trailct shipments protected, by POLYETHYIfrNE cooedng in d.dition to tnpaulin.

New TRACT Developments o . .

,.Fullerton, Calif.-l8 lots northeast of Orangethorpe and Citrus avenues were rezoned from single-family to multiple dwelling use and commercial, for Frank J. Ung-er's commbrcial project backed up by multiple-family units.

Anaheim, C?lif.--Two tract maps totaling 136 lots were approved to Hintz Construction Co. for 106 homes at corner of fth street and Katella avenue; and to Mira Flores, fnc. for 30 dwellings on W. Ball Road east of Nutwood street.

Garden Grove, Calif.-Building permits at $75O,000 were issued to George Halzer & Associates, Los Angeles, for 59 dwellings east of 9th street and south of Orangewood avenue.

Anaheim, Calif.-Planners approved petitions of R. P. and Annie K. Haster to have reiidential-agricultural properties on south, side of Orangewood betwlen Hestei and Lelis streets and southeast corner of Orangewood and Hester reclassified to multiple-dwelling use.

Orange,_ 9alif.-This city will annex a llGacre parcel south of Meats, east of Tustin avenue and north of the AT&SF tracks; all to be zoned residential except a small zone for light manufacturing.

Fullerton, Calif.-Maps submitted for three new tracts totaling^58_ homes ilrcludb 11 on an extension of Dunnywood Drive, 29 between Twilight and Madonna avenues, and 18 on -northerly extension of Kroeger avenue south of Edge- cliff Drive.

Garden Grove, Calif.-Permit was issued to W. E. Investment Co. for 7Z-dwelling tract north of Lampson and west of Haster.

Anaheim, Calif.-Subdivision of l0-acre parcel into 13 multiple dwellings approved on north side of Katella avenue, 678 feet west of Euclid.

All

AN D tI KEIT!

We're independent. Being independent, we're ot the opposite pole from the fellow who is forced to push ony one porticu' lor brond. We're free to buy ond sell lhe finest ovoiloble moteriols for eoch individuol iob. We're not giving the cold shoulder to ony of our good friends in the industry, our top suppliers or ony of our good mill sources, but ot the some time, we're independent enough so thol we oren't mode lo push some monufocturer's porticulor products.

The trend toword mergers toword the control of soles outlets by monufocturers is growing. We prefer lo stoy independent . to be oble to offer you the best of mony differeni lines.

So, if you hoven't seen us yet.. .breqk ihe ice ond stop in' <: You con toke your pick of ony of the top bronds.

lifornia I