II{LAND

Ikws Sdefs , ,.

Nfasonite Corp. has launched an advertising and salespromotion campaign on its t/4,, "Peg-Board', pinels for use rn garages, commercial establishments and industrv. rvith full-color-ads in September issues of the shelter magazines, plus black-and-rvhite ads in national and regionai- dealer publications. Masonite will distribute to dealers a 17x22inch full-color poster and reprints of the ads, with newspaper ad mats for local tie-ins. Dealers u,ill also receive counter-displays for-use next to cash registers, including a metal "Peg-Board" fixture fitted with nJw plastic tip.

Simpson Redwood Company is seeking federal court aclion to obtain its portion of a 950,000,d00 tract of virgin I)ouglas fir in Oregon.

Ukiah, Calif.-Edu'ard, Rolf and Trygve Stolesen har.e formed a new Mendocino county coip-oration. plvu.r.,ocl Fa}ricators, fnc., to be capitalized at $50,000 by sale of $10 per-share stock.

^ Steelcraft Mfg. Co., Cincinnati, has appointed Richard C. Crinnell, I.os .A,ltos, as \vestern sales representative to push its standard steel building line in Caliiornia, Arizona'and Ner-ada. I[e was formerlrr western salesmanager for the F. C. Russell Company, Cieveland, an<l has be"en associated many years rvith the building industry in the rvest.

San Bernardino, Calif.-The rvay rvas cleared for more marketing of salvagc timber in th-e mountains here when the County Planning Commission in July approved a variance for a sarvmill three miles east of Rurining Springs. N{ill Operator Wiliiam R. Williams said he l.ouJd bperate not more than one year and lumber off the diseased fimber and standing trees in burned areas of national forestlands.

Ukiah, Calif.-Mendo Nlill Lumber Companv,s sarvmill on Orr Springs road has been sold by Ross incl'Tohn Mav_ field to Don Philbrick of Ukiah and Comptche.

Selling Joins Twin-City

Ed Karst announ,ces that Harry Selling (left), prominent young wholesale lumber salesman. hai joined the Southern California stafi of Twin-City Lumber Company with offices at 1100 South Beverli Drive, Los Angeles. Harry Seltin!. has been identified in wholesali lumber sales in the southland for over 1O years. He is active in social and civic affairs in his town of La Canada, where he resides with his u'ife and family. Harry has been active in Hoo-Hoo Club 2 for the past several years and is well known at both the wholesale-and retail levels of the lumber business.

*We intend to increase our volume distribution through- dut Southern California," said John Hunter, senior partier in the Twin-City firm, "and oui first step is to increise our sales coverage," he continued. "Harry will cover the dealers in the southern counties, including the accounts he has been servicing for several years."

TOrh Anniversory for the Coliforniq Door Co.

(Continued from Page 18)

Los Angeles. He joined The California Door Company over 1p years ago and has been continqously on the payroll with the exception of one year when he beiame identiiied in his own wholesale lumber distribution concern. He is well known throughout the dealer trade and has covered every important sales post in the Southern California territori.

Jo- lelp the company maintain its leadership, Parkins is aided by four veteran salesmen. R. V. Pye travels the southwestern Los Angeles county area, including Ventura and Santa Barbara counties. He is also well known to the dealer trade in the southland and has been with California Door 38 years. B. P. "Sco" Scofield has been assigned. the norther! T os Angeles county territory, including San Fernando Valley and Lancaster. He is a popular building products salesman and offers a complete line to his dealers. H. A. "Al" Wiens covers the dealers in San Bernardino. Riverside and Imperial counties, and Harold Logan has been^assigned to southeastern Los Angeles county'includ- ing Orange county cities and San Diego.

Les Breiner, Zl-year veteran of the concern, has been office manager for many years and several years ago was named to the important post of warehouse superintendent. It is his duty to see that all material and records of the Southern California area are handled properly. o

"ft is our desire to maintain an alert and aggressive sales staff," said Art Parkins. "Our inventory is complete and we intend to carry the items in demand bv the retail lumber dealers throughout this area," he continued.

"For the past 70 years, The California Door Company has grown with Southern California because we have iried to keep abreast of the changing conditions," said Mr. Fogleman. "Our efficient staff will carry on for manv vears to come and under the sales guidance of. Art Parkins-we will give efficient service to our dealers in the future as we have in the past."

So-one of the great Southern California firms that has reached markets throughout the Pacific Coast to the Atlan- tic Seaboard, New Zealand, Australia and Africa in the efficient distribution of its products now enters the 8th decade of service to retail lumber dealers in the west.

Success has long been assured because the secret is service, hard work, proper inventory and efficient methods of handling and distribution. This, according to the veteran Eogleman, has been one of the factors in the growth of California Door, with the fast pace set in the development of this great southland from a playground and resort area to one of the major industrial centers of the world.

i A Tough Gluestion

, The head of the famil5 pipe in hand and newspaper outhad settled into his favorite chair for a peaceful hour bedtime.

t1,,:On the othbr side of the table sat his son, Johnny, 8-year iqld forehead wrinkling with a serious problem. He said 'ii1o his fatter: stPa?"

:' '. ltYes, son."

, itt - "Son, go up to bed ! You see I'm busy."

"Can I ask a question?".

.'"CertainlS son."

1.." 3'P4 can the Lord rnake anything?"

"'.,, "Yes, my boy."

: "ANYTHfNG?"

"'rli, '.Of course, son. Why?"

"Pa, could he make a clock that would strike gne?"

The Truly Poor tlon

Much R.ow fUlqteriol

Early one morning a rural tourist with a small glass jar in his hand walked down to the Pacific Ocean near a summer resort and filled the jar with water.

A beachcomber saw him and saw opportunity at the same time, so he approached the tourist.

*What do you think you're doing?" asked the beachcomber.

"Sending a jar of this Pacific Ocean water back to my home in Kansas," said the tourist.

"That isn't free, you ltnow-we sell that,', said the beachcomber, holding out his hand. "That will be 25 cents.', The tourist paid the money and left.

The next morning the same tourist came down for another glass jar of the water, and again there was the beachlesq than comber asking f.or 25 ccnts. The tourist looked at the ocean, which was then at low tide and much lower than it had been the day before.

"Heavens !" he said. "You sure have been doing a whale of a busincss since yesterday, haven't you?"

ii: A man is poor when he gets out of tune with hiq environ;.Fcrts, when his friends have lost confidence in him, when

,.''he'has but dark pictures on the walls of his inner life, when 1 his character is diseased" and dishonest tricks of evasion l .{ominate his heart and soul. A man is not necessarily poor lr because he has little of this world's posspssions. If he maini: tains his integrity, keeps his character unblemished and :r-.sQuare to the world, he is not poor even though hunger is r .Etaring&im in the face and he has no place to lay his head. -Frank O'Donnell.

Vice Verso

'Tell me, doctor, does bleaching of the hair cause softening of the brain?"

, "*o, Miss; it's the other way around."

. The Vllloge Preocher

I (from Goldsmith's "Deserted Village")

At church, with meek and unaffected grace, His looks adorned the venerable place;

: Truth from his lips prevailett with double sway, And fools, who came to scofr, renrained to pray.

; The service past, around the pior.rs man

With ready zeal each honest rustic ran; E en children followed wit&r endearing wile, And plucked his gown, to share the good man's smile. His ready smile a parent'q joy expressed,

' Their welfare pleased him and their cares distressed;

. To them his heart, his love, his griefs were given, But all his serious thought had rest in heaven.

.As s'ome tall cliff that lifts itq awful form,

: Swells from the vale and midway leaves the storm,

::, Thcugh round its crest'thc rolling clouds are spread, , trcrnal.punehine settles on its head.

He Srlll Thoughr 5o

This country's going straight to heck, My grand-dad told m€ so; The old gent ought to know.

I aqked him why he was so sure; He said long years and years ago, His grand-dad told him so.

Keeping in Tune

We may be povcrty poor, or rich in this world,s goods. We may walk on crutches, or run in the glory of perfect health.

We may live in the fower garden of beautiful dreams, or in the thicket of stcrn reality.

We may have the daily companionship of the most b6autiful rose in the garden of love, or tread the bywayq of life alone.

We may ride thc softened cushions of a Rolls-Royce, or travel the dusty roads on foot.

But it makes little difference if we keep our hearts in tune with the infinite plan.

What Orher One?

To be a perfect hostess, one must somctimes be very, very quick-witted. No better example of quick-thinking has been produced than that of the lady in Chungking who hed invited several Americans to Thanksgiving dinner, promising them something almost incredible under thi circumstances-a turkey.

As the No. 1 boy entered the dining roor\ he slipped and the priceless turkey fell from the platter he was carrying, and skidded across. the foor.

"Never mind, bon" said the hostess, smiling and quiet. "Take it back to the kitchen and bring in the othpr one."