Grond Opening to See Remodeling

\\'hen thc gendarlllcs arc called in to Inaintain rlrder. \'ou'\'e usualll,got a prettv 911r1r'l ri9t. rrr near ri9t, rvrlrking. But in \\'oodland l,umber Compan-v's case, it,,.as ncccssar;.,,nli,be.,aise their recent grand opeling attra.ctecl just about tn'ice thc cronid thev had anticiprrtcd g,rird-nrrturecl all. and l6.g fariiliar n'ith the pioneer Iunrberr.rrrd-landnrark.

\\'tioclland Lutllber's -tn'o-dl\' (,tlcl!lgr_ ce lcbratins completion of thc compan\,'s branrl-new' $60,000 retail shrlu'rool-t-t, attractccl nearlv +,(X)0 \\'oodlandites and-nearbr.residents. -fhrele of "\\'oodlantl's Fi-

J)rrrt: nts. liccping ;r utrtr:l-rIrrl cvr ()lt the cros rl ior :rrtv e lt'lre'1s irrg the "Petlittg just lLs Irrttt'll lLs thc ttt'rt gttv. lies on aZf acre site at Sixth and l\{ain Streets and presents an outstanding architectural contribution to the communitlr. In designing the building, management paid special attention to lighting, color schemes, parking, inventory display and visibility-both from the street side of the big glassedin shor,vroom and from within. And. above all, tlte building was constructed with the idea of displaying inventoryclean, uncluttered lines, tastefully austere. No monument to management's ego this building.

,,.,,,rr,,g-.,r,"ni'. i^iii., that the rLll,rgctl-rcr 1,, olterr rrcr:lectctl \\'ootll:trttl Lttrtrlrcr'-s gr:tnrl slutn lrirl i,il the rl,r i1-r'ourscli rt'tltil rloll:rr is rr,:rlly 1'rrrth u,irg. lritcr.

HOW'S THIS FO'R A CROWD (top lefl)?-dromofic proof of success of Woodlqnd's grond-opening celebrction; $l2OO worth of door prizes, locol newspoper odve:tising ond l,0OO personol invirorionc did rrick. Iop Right: Lifl lruck serves or plotform for moin grond-opening drowing; winning number wus reod by Borborq Wompler, Yolo County Sugor-beet Queen, who wcs by courlesy of Woodlond C. of C., with ossist from Gqrehime's Ed Young ot the mike qnd Gordon Howell in white shirt. lower left: Inventory individuolly pockoged in frqn3potenl conloiner3, lower Center: Gorden supply deportment. lower Right: 4-foot cenier irlands hove Mocho base ond kickplores with yellow shelves ond pegboordbock ponels; price togs ore coded lo rhow purchosc dafe, cost ond supplier-olso nole usc of modern end-disploys.

The yard site of Woodland I,umber Cornpany occuPies the same property established by the pioneer West Vallev I-umber Company shortly after the development of tlte citv of \Voodland itself on the Cascade line of the railroa<l. It \vas acquired by Woodland Lumber Company from \\rest Valley Lumber rvith a deed for business and good rvill irr 1926.

\\rest Valley Lumber Company had been on the site since 1886, the year that firm purchased the itrterests of the long forsotten Puget l-umber Company-a mid-lgth century business as old as Aubrlrn Lumber Company itself.

In addition to serving \\roodland's requirements for lumber and building materials, Woodland Lumber management is also active and attentive to the community's requirements for guidance in negotiating long-term home loans as \vell as all types of financing for remodeling and improvements. Smaller credit purchases are handled on open account-or by time payments (l/o per month, maximum credit $250).

Besides Manager and Secretary Gordon Hou'ell, other lumbermen in Mroodland Lumber Companv include President Wendell Robie, head of the entire Auburn Lumber Comoanv chain: Director Donald Anderson, manager of I)avii Lumber Company, and Director Fred V. Holmes, president of Holmes Eureka Lumber Companv, San Francisco and Eureka.

Herb Schour to Portlond for Afkins, Kroll

Charlie Schmitt, manager of Atkins, Kroll & Company's imported lumber products division. announces the transfer of Herb Schaur, Jr. to Portland. rvhere he will manage Atkins, Kroll's Pacific Northlvest branch. Schaur, who joined the firm this March, had been rvorking with Schmitt in the company's San Francisco headquarters.

Formerly salesmanager of South City Lumber & Supply in South San Francisco, Schaur has spent a lifetime in lumber and will be well remembered as the genial host and general chairman of San Francisco's terriffic 1956 Hoo-Hoo International convention.

Industry Detects Trend From Single to Multiple-dwelling

\Vhile one-family houses continue to dominate the residential market, there are distinct signs of a shift in favor of multiple du'ellings this year. In the first half ol 1957, residential contracts totaled $6,483,000,000, a decline of Soy' belolv last year. The r.rumber of ne'i'r' drvelling units declinecl bv llTo but the entire decline came in single-familv hsu.... There rvere sharp increases in the number of ut.tits in tu-o{amilv hottses and apartment buildings.

Increasing costs and a trend tou'ard larger and more exlrensive units are evident in the residential c<intract figures. While the total number of units declined 11/o, the total floor area dropped 7/o and the value went do\v!1 onlv 5/c. l'he fact that units declined more than floor area indicates a larger average size of unit, and the fact that floor area declined more than valuation shol,s increasing cost per souare foot,

SoGql tvly Permits Top June

Southern California building permits in -fuly u'ere under the same 1956 month (u'hich set an all-time record) but managed to shor.v a sizealLrle upttlrn over this June. The Jtrly fotals for 69 Southland cities and 11 unincorporated county areas, reported by the Research department of llre Security-First National Bank of I-os Angeles, u'ere $175,690,352, compared with $162,@4,890 in .fune (July 1956 was $217,753,404). The seven-months total this year stood at $1,204,013,697. compared to $1,281,156,822 in the same 1956 span.

The-unincorporated I-. A. County area totaled $20,779,129 this July, belorv both this June and last July; th-e_-c9t11ty'f 7-months total this year is $181,252,471against $228,836,163 in the 1956 span. Los Angeles (city) rang up 542,148,490 in Tuly. trailing the previous rnonth and Julv 1956. But the citv's -1957 totil for ieven months stood at $321 ,008,569,lar above the similar 1956 span of $285,695,969.

Oqklqnd Hoo-Hoo Resumes SePf. | 6

Oakland Hoo-Hoo luill meet on N{onday evening, September 16, at Fishermen's Pier in Oakland to elect new officers and directors, with outgoing President Herb Farrell presiding. In addition, the club rvas extreryrely fortunate in getting the president of the Alameda Estuary Skindivers Assn.-Bill Chatham-as after-dinner speaker'