KOLL KOLL'S COTUMNS Sintn

,Jqmes F. Fowler ls Nomed DFPA Promotion Director

. Tacoma, \['ash.-The appointment of James F. Folvler, :nanaging director of the Fir Door Institute here, to the newly created position of director of promotion for the Douglas Fir Plywood Association, was announced by W. E. Diffond, managing director of the plywood industry's trade group. According to Difford, Fowler will head a vastly expanded promotion effort undertaken during the industry's Golden Jubilee of 1955 by the association on behalf of western fir plywood manufacturers.

At the same time, Difford announced two other staff promotions: John D. Ritchie, allied products director, will take over as director of media advertising; Thomas C. Sias becomes publicity director.

Appointments were made effective July 1, although Fowler has been working closely with the plywood association since early this year. He is playing a major role in this year's $2.5 million celebration of the Golden Jubilee of the western fir plywood industry-a year-long promotion program aimed at stimulating increased plyrvood sales by 10 million feet per week. As director of promotion, Fowler will supervise and coordinate the enlarged activities of five key departments in association work, including those of advertising, publicity, merchandising, field promotion and allied products. No newcomer to the DFPA, Fowler was field representative for the association in the New England area three years ago.

Because of the expanded promotiondl program, Difford said, the advertising-publicity work has been split, creat-

Riverside Building Rockeling

The Riverside County Building Department reports that the county's unincorporated territory seems sure to chalk up its first $20 million building year since the county code was adopted in 1952. The total in this year's first six months was $11,876,389, or about $4,500,000 more than last year's similar period.

ing two separate departments.

John Ritchie has been with the plyrvood associatiorr since 1936. He began as inspector before the reorganization of the present DFPA. He has been a leading figure in the development and promotion of such well-known plywood specialties as Texture One-Eleven. plastic-overlaid plywoods and other new products presently gaining favor in the construction field.

Tom Sias has been with the publicity department of DFPA for the past four years as assistant to Winston I{. McCallum. Prior to that he was with International News Service in San Francisco for two years. His background includes work on several western newspapers i;r rddition to his wire service work.

Redlands, Calif.-A new record was set in two days here in July when the building inspector issued permits for 110 new homes in four tracts to cost $1,033,700. The permits brought the year's total to date over $5,600,000, which already surpasses the volume for the entire record year of 1954.