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H- Yu* I',*MATI'N o
All inquiries regarding NE\f PRODUCTS, New Liter' ^tore 6r bookl6ts and other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER MERCHA.I\T, Room 508, 108 rilfest 6th St., Los Angeles 14. Your inquiries will be promptly for' warded by us to the manufacturer or distributor, who will then answer your inquiries direct.
The carrier lvas the "brain child" of Stuart Williamson, a DFPA field representative rvho sa'iv the need for it u'hile making his rounds and visiting lumber dealers of his area on the east coast. The DFPA believes tl-re carrier is so valuable that it has applied for patent on it in Williamson's name. A11 rights to the carrier are being assigned to the association.
In line u,ith its regular policy of selling merchandise aids at about one-half the cost of producing them, DFPA has offered its cartop carriers in stock form-50 sets without imprint labels at $6; u'ith imprint labels, $7.50; l0O sets rvitl.rout imprint labels, $10, and with imprint labels, $13. These are the prices delivered to the dealer.
New Cqrtop Corrier for Plywood
Something really new in a mercl.randising idea-simple, useful and one that takes the dealer's name home n'ith the customer-has just been produced by the Douglas Fir Plywood Association.
The item: A craftboard cartop carrier.
It's designed for the dealer to give away or sell at a low or practically "give-away" price. The big thing is this : It fills a hole in dealer service.
This is one of those "why-don't-they" ideas that someone actually did. It takes care of the nuisance haul-away deliveries rvhich lose so much time and money, even though there may be minimum charge involved. In addition, it serves as an advertising space for your firm's imprint.
The cartop carrier should have real attraction for the do-it-yourself trade. Although it was designed for carrying large and small panels of plywood, it also allows a hobbyist to pick up other kinds of lumber-2x4s, moulding, etc.-and haul it away on top of his car rvithout damaging the car's finish.
The actual carrier is about as simple a thing as you could imagine. It's shipped flat with the imprint "Fir Plywood" already on it. Dealer imprints are on stickers, shipped separately, and for applying at the store. The flat craftboard is pre-creased for easy folding. Push-out sections of the unit hold it in shape. When the carrier is ready for use, it's about three feet long, triangular in cross-section, three and a quarter inches on a side. Tn''o units are put crosswise atop the car. The load is put on them and tied dorvn. The rvhole operation takes only a ferv minutes.
The carriers are available either from the plyrvood association at Tacoma 2. \\rash., or from iobbers.
New Ace Drive Noil Products
Ace Drive Screw Nails and Ace Fetter Ring Shank Nails now on the market are the result of many years of technical and field experience. The many plus, desirable and exclusive features of the product are:
1. Uniformity and precision; 2. high carbon steel; 3. sharp points; 4. smooth flat heads; 5. clean threads and fetters; 6. smooth shank under head for machine nailing.
Ace nails are used for anchor plate, boxes, crates, dryrval1, flooring, pallets, pallet-bins, siding, underlayment, etc.
Samples, engineering bulletins and price lists are available upon request to the manufacturer, the Frank L. Robinson Company, Ace Fastener Division, Latham Square Building, Oakland 12, Calif.
Mqsonile Minule Movies Avqiloble
Three nen, one-rninute movie scenarios in color rvill be available in September to Masonite dealers for placement in local movie theaters or. in black and white, on sponsored television shou's. They deal rvith "Peg-Board" panels and fixtures in the living room, rvorkshop, garage and kitchen ; exterior and interior applications of Nfasonite Primecote