PONDEROSA PI N E

Visolicr Sfore Remodeled

Visalia, Calif.-W. R. Spalding's remodeling of its building materials store here has been completed at a cost of $25,000. The design u,'as made with an eye to the present and the increasing demands of the future, said John Martin, president of United Lumber Co., rvhich operates the Spalding Lumber Co. here.

The contemporary styling is the keynote, with 28,000 square feet providing space for every possible innovation. The glass and plywood exterior is in keeping with the modern design and allows customers to shop in well-lighted comfort. Year-round air conditioning is provided.

The construction of the store took 3l months and is in line with the normal expansion of United Spalding stores. Increased customer traffic prompted the remodeling, Spalding officials said.

Mosonite Sets Up [. A. Sqles

Harry D. Ashley, western division sales manager for Masonite Corporation, announces two sales changes in the Los Angeles area. Henry A. Kindness has taken over the north and west parts of L. A., plus Beverly Hills, Hollywood, Long Beach, Santa Monica, Inglewood, Venice, Huntington, and \Arilmington, succeeding the late Carl Mauldin. William G. Jenrich has taken over Kindness' previous territory, rvhich includes Santa Barbara, South Gate, Ventura, Whittier, Alhambra, Altadena, Burbank, Glendale. Pasadena. South Pasadena and the south and east parts of L. A.

hove qcquired fhe hobit of sotisfying Our Guslomers !

Pressure Treated Lumber For Tonger Iife

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When your lumber beors lhe obove brond, you con be sure il's prolecled ogoinst dry rot qnd termites. With focilities to hqndle ony quontity, your lumber con be lreoled in trqnsit by lhe cqrlood or moved in ond out by truck.

Mooney to Heod Up Pine Division For Nelson lumber-Monroviq

George E. Nfooney, fornrerly 'ivith lldward Hines I.unrber Co., Chicago, as lvholesale sales manager for the \\Iestfir division during the past seven years, has been appointed sales manager of the Pine division for the Nelson Lumber Co., Monrovi:r, according to Les Nelson, head man of the Southern California iumber concern. N'foolrey has been covering the midu'est and eastern territory for the flines compant/ for the past clecacle, and early this spring moved his familv to Arcadia.

Prior to his years of service u'itl-r the Hines organizzrtion, lloonev conducted the George E. \{ooney u,holesale lumber company in Medford, Oregon, specializing ir-r the distribution of pine. lle 'ivas born in the northu'est timber conntrv and, follol'ing graduaticln from school, starte(l his lumber experience in the production end of the business in 1922. He later became identified in sales promotion of frirest products on a national basis thr<mghout the eastern United States. Mooney u'ill har.e complete charge of the Pine dir,isior-r for Nelscin Lumber in N{onrovia, from procurement through sales.

"We expect to exparrd orrr I'ine clivisior-r to service al1 retail lumber dealers in our tr:rcle :rrea." clecl:rrecl Les Nelson. "George has a complete backgrourrcl ir-r sales oI all species of Pacific Coast softn'oods and I feel confident n,c shall offer :r good service to the trade," he continuecl. Mooney rr'il1 make ciirect contact u,ith all retailers in Southern California.

fn connectiorr rvith the expansion prograln, Don "Sullr"'

Sullitan n'ill remain in charge of general iurnber salcs for the Nelson organization and tvill aiso continue in '.he capacitv of office manager. Les Nelscn u'i1l devote most of his time to the promotion of Redrvoocl salcs ancl rctniurrlfacturir-rg, it rr'as said.

Cqloveros Cement Compony Adds Fifth Kiln in Plqnf Befferment

San Francisco.-Calar.eras Cement Cornpany's continuing plant bettermer-rt program enterecl a ne\\. phase June 23 rvhen the Calaveras boarrl of direct<>rs apPror-ed:r $4,000,000 expansion plan l'hich l'il1 adrl a fifth r(,tary kiln to the conrpanv's plant at San Anclreas, Calif., and increase plar.rt productive capacity an additional 30.71 The nelr, kiin, u.hich u,ill be fabricated by Allis-Chalmers I,Ifg. Co., rvill be 360' long u-ith a clianreter ol ll'3".

The comlianv's 1955 plant betterment pr()grarlt, itrer-iouslv approved, inclucles the erection of four neu- cernent storage silos, plus qtlarr\-. plant arrd shipping clepartment impror,ements alreadl' cor.npleted. These installations u.ere authorized in anticipation of the fifth kiln progran.r.

In presenting the fifth kiln proposal to the boar<1, Calaveras Presider-rt \\rm. \\ra11ace Nfein, Jr., declared, "It is our responsibilitv to supply cement to our customers in n'hatever quantities they require, and n'e rnust therefore further increase the production of onr plant." He pointed out that construction at the Callrr.eras plant has contir.rued almost rvithout pause sir-rce the end of \\rorld \\rar II. "Growth of the Northern California market for ce-

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WHOIESALE MANUFACTURERS ment has been steady, and we've been able to keep ahead of demand," he said.

Calaveras productive capacity in 19.{5 u'as 1,200,000 barrels annually. In 1947 it reached 2.250,000 barrels, and by 1953 it \\'as more than 3,300,000. The construction program just approved u,i1l boost productir.e capacity to approximately 4,500,000 barrels per year.

Arr Williqmson Joins Cords Lumber

Art \Villiamson, formerly sales manager of California Buiiders Supply Companv, joinecl Cords l-ur.nber Company July 1, according to Norm Cords, o\vner of the Oakland rvholesale concern.

\\rilliamson's lumber career dates back to the early '20s when he started rvork for the old California-Oregon Lumber Company at North Bend. In 1928, he joined California Builders Supply Company, which rvas just being organized at that time, and u'orked up through the finn to the position of sales manag'er. During the 27 years he has spent rvith California Builders. \Villiamson has made a host of friends among Northern California retail dealers.

\\'rilliamson l'il1 be l'orking at 3t0l Granci Ave., and rvill be serr.icir-rg the dealers in the Greater Bay arrd Coast Cottnties area i for Cords Lun.rber Companv.

Age is not an ,"r"ftfli:tll li"Jllo-; yo,tr, is not an infallible sign of foolishness. At 25 sorre young men are superior in judgment to many men of sixty. But the young man who is wise at 25 is usually still wiser at 60, whereas the fool at 25 is still a fool at 60, although he is probably less active and more guarded against.

Not Gomplerely

The sweet young thing had broken her glasses. She took the remains back to the optometrist.

"Will f have to be examined all over again?" she asked. "No," he said. "Just your eyes."

Whqt He Leqrned About Spiriruolity From the Heqlhen

(As told, by an American missionary recently returned, from India.)

I had heard this serious-looking, dignified Hindu mention the name of God several times, and I had a strong desire to ask him his idea of God. I refrained for some time, thinking it might be embarrassing to ask a heathen about God. I know it would embarrass the average American if you asked him that question, and how much more it ,might embarrass this Hindu.

But one day I plucked up my courage, and when I heard him mention God-in the most reverent fashion-f asked him if he could and would tell me his idea of who and what God is? He replied, "Why surely, my friend, I will be glad to tell you. It is so simple when you really understand God, to talk about Him. I will tell you just as my father told me:

"When I was a boy of ten, my father took me out one day into the garden. It was a wonderful day in spring. The sun was shining. The sky was blue and clear. The air was filled with the song of birds, and everywhere nature was smiling. The grass and flowers and shrubs were wonderful in their spring garments, the perfume of the fowers was everJrwhere, and everything was delightful to the eye, the ear, and all the senses.

"And my father said to me: 'Son, I have brought you out here to tell you about God, for it is time you knew and 'understood Him. Now, son, when you see all these wonderful trees, and flowers, and other delightful growing and .blooming things in the world, and all the other good and beautiful things that surround you and delight your mind and heart, always remember this, my son; that God made all these good and beautiful things. He MADE all the good and beautiful things; He is IN all these good and beautiful things; He is OF all these good and beautiful things; He IS all that is good and beautiful.

"'And, son, when you hear the music of the songs of birds, and the rustle of the wind in the trees, and the song of the brook, and all the harmonies and wonderful things that surround you in life, remember THIS: that God made all that harmony. He MADE all harmony. He IS all harmony, my son.

"'And, son, when you see this wonderful ligtrt that illumines the world, making all things to grow and all beautiful and har,monious things to live, and making it possible for us to see and enjoy all these wonderful things of this world, remember THIS, my son; that God MADE the light; He is IN the light; He is OF the light; He IS the light, my son.

" 'And, son, remember THIS: that as you go through life, your duty is simply to remember that you must never DO anything, or SAY anything, or THINK anything that will mar the GOODNESS and BEAUTY and the HARMONY and the LIGHT that God made, and that God IS."'

Absent-minded Grondpo

Grandpa was very absent-minded, so his wife was not too surprised when he came in from a walk to the postoffice and announced that he had lost his umbrella.

"'When did you first miss it?" asked Grandma.

"Just now. It stopped raining and I reached up to put the umbrella fl6r,lyrr-3nd it wasn't there."

He's My Friend

He may be six kinds of a liar, And he may be ten kinds of a fool, And he may be a wicked high-flyer, without any reason or rule; There may be a shadow above him, Of ruin or woe that impends, I may not admire-but I love himBecause-he's my friend.

I know he has faults by the million, But his faults are a portion of him, And although his record's vermillion, And he's far from a sweet seraphim; ' Ffe's always been square with yours truly, Always ready to give or to lend, And though he may be wild and unrulyI love him becauss-hs'5 my friend.

I knock him, but when only he's with me, And never when he is away, ff other folks knock him they'll wish, see? That they had had nothing to say. I never make diagrams of him, No maps of his soul have l.penned, f don't analyze, I just love himBecause-he's my friend.

Whistler Sqid -

-when he saw his mother sitting on the flee1-"t\d3riy, you're off your rocker."

approximately 18 years and we like to sell nationally advertised brands, especially when they are quality leaders like Sisalkraft. That way we make satisfied customers as well as substantial profits," says Mr. Paul Sink, Mason

Inc., 165o South Alameda Street, Los Angele":"t:t.

And Then Therets the Lumber Busilress

Bill Chatham, president and general manager of Loop Lumber & Mill Company in Alameda, is a man who is both successful and highly regarded by the California lumber industry, but he has a brother who's beginning to make the price of 2x4's (even on today's market) look lil<e pretty small stuff.