Greoter Volume ond with CATAVERAS CETUIENTS Increosed Profits

Fort Bragg, Calif.-The merchandising challenge of a variety of nern' forest products was the primary theme of Union Lumber Company's national sales meeting held here July 19 and 20. Otis R. Johnson, company president, opened the conference with a review of its sales policy and development over the past years.

Sherman A. Bishop, vice-president in charge of sales, conducted the conference. During the opening session, A. I. Herman, secretary-treasurer, reviewed Union's credit and financial picture, and Ray E. Shreck, director of research and development, gave some dramatic examples of what wood chemistry and experimentation is uncovering in new products to sell.

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General Manager Russell Johnson discussed the nerv idea of selling the entire product of Union's timberlands, rather than just the lumber from the log. Recently developed products such as Redrvood Bark Fiber, Soil Booster and veneer provide a challenging group of nerv merchandising techniques 'rvhich IJnion's sales department is eager to meet.

Teamwork Among Departments

Tl-re tu.o-day meeting also included roundtable discussions with key members of the production department. A healthy atmosphere of teamrvork betrveen the sales and production departments resulted from tl.rese meetings where mutual problems lvere discussed and solved.

Tours through the various plant departments brought the salespeople up to date on the many production improvements which Union Lumber Company has made in the last year.

At the conclusion of the sessions, Ijnion's sales force returned to their territories u'ith a reneu'ed enthusiasm for selling the ever-increasing number of products manufactured by the company.

New Form Office in Bokersfield

Bakersfield, Calif.-A Farmers Home Administration office will be opened here soon, according to rvord from Washington. It 'n'ould operate as a suboffice under the Visalia FHA county office and make loans to farm families for the purchase, operation, expansior-r ancl improvement o{ farms and farm homes.