DANT& RUSSELL SALES GO.

FrR-TEX DIVISION

. FIR-TEX TITE.PLANK-BOARD

. FIR.TEX ACOUSTICAT TIIE

FIR.TEX HARDBOARD

FIR.TEX ROOFDEK

FIR-TEX SHEATHING

. DOUGIAS FIR PTYWOOD

. CORALITE

BY SiHIP O RAIL O BARGE . TRUCIK AXO TRAILER

home builders or repairers to drop into the Mesa store with a guarantee of complete satisfaction and help witLr their building or remodeling problems. For the do-it-yourself trade, he 1>ushes the Better Homes & Gardens handy plans. These include complete instructions in building such items as coffee taltles, barbecue taltles, TV bases, picnic and play tables, wardrobes, chests, sliding doors, sideboards, night tables, bookshelves, roonl diviclers, sandboxes, bunks, desks or chairs.

TMANG's Pomeroy Praises New Merchondising Monuol of NRLDA for Deolers

"The only book of its kind" is the description Jack F. Pomeroy, executive vice-president of the Lumber N{erchants Association of Northern California, gives of the Retail Store Merchandising book just published by the National Retail Lumber Dealers Association. It r,vas written and illustrated especially for lumber and building material dealers and is a positive approach to meeting and overcoming the current competitive race for consumer business and spendable income.

The contents, which thoroughly describe the steps to profitable retail lumber business, make this book a .,must" for management and employee reading. Subjects includecl are: Attractive Place of Business, 26 steps and illustrations showing all the things to do about modern store layout and design; Adequate and Dependable Merchan- dise, showing u'hat to buy and horv; Efficient, Effective Management, administratior-r, lezrdership, organization development; Productive Organization, horv to train and get best results fron people in terms of bigger profits ; Sound, Ethical Business Practices, buyir-rg, pricing and selling policies plus consumer financing, credit and collections; Market Analysis, rvhat it is, hou' to go about it, and hor,v to get the most from your markets; Merchandising Plans, needs, essentials, horv to prlt your plan to r,vork, handling of customers; Advertising and Sales Promotion, hou' to plan and reach objectives, horv to set up a budget and use it; Public Relations, r,vhat it is, how it u,orks, u,hat it covers and rvhv it benefits; Continuous Research and Training, rvhere to look for help, u'hat to do, rvho is responsible. n'ho benefits.

Pomeroy says that firms planning on remodeling or building ner.v stores and progressive-minded firms lvanting a training guide for their employes rvill find this manual of great assistance. Available through the association's office at 24 Calilornia Street, San Francisco, it costs only $12 per copy or $10 each in quantities of two or more.

New Yqrd in Pocific Mqnor

Sharp Park, Calif.-Ken Galpin of Manor Village, an olcl hand in the lumber business, opened a lumberyard at Coast Highway and County Road in Pacific Manor early in July specializing in Redrvood materials. Still in a very rough stage, Galpin plans to erect an office and store at an early date and, eventually, a warehonse. Gaipin u.as formerly in the lumber business in Monterey.