Iltleyerhaeuser 4-Square increasinq sales with

More and more lumber dealers are using the 4-Square Building Services to sell building prospects-and to increase the sale of every item in their yards. The Services work this way:

People who are interested in building a new home or a farm building read about the Weyerhaeuser 4-Square Ffome Building Service or the 4-Square Farm Building Service in leading national magazines. These advertisements advise prospects to go to their local Weyerhaeuser'4-square Lumber Dealer to see scores of professionally designed plans.

HowEach month thousands of prospects request literature offered in Weverhaeuser advertising. These people-are sent the names of Weyerhaeuser 4Square Building Service Dealerswhile their names are also furnished to dealers for local follow-up.

Many dealers are employing these Building Services because of the help gained in stimulating sales, and in identifying their yards as local building headquarters.

For full information, ask your Weyerhaeuser District Representative about the program, or write ro us.