I I buslness

And Celotex gives you the linethe odvertisin - the sellin oids you need to get your shore!

With remodeling activity in high gear, and with practically every homeowner in your community a prospect. you have today a great opportunity to step up sales on interior remodeling materials. And from Celotex, you get everything it takes to button up the business !

First, there's that unbeatable line of Celotex Insulating Interior Finishes. Complete and fastselling ! With smart, unusual colors ! Rich, interesting textures ! Full range of sizes in Tile Board, Finish Plank, Building Board, Beveled Interior Board, Key Joint Units.

Then there's that powerful national advertising that has set new records for consumer response. Big, full+olor ads in Bnrten Hon'rns & Gennnus and Aunnrcax Houn ! Result-getting ads in Fenu Jounxer, and Succnssrur. Fenurxc ! Plus hardselling ads to your builder-contractor customers, promoting use of Celotex Insulating Interior Finishes in new homes too ! fo lop il qll, there's the parade of tested Celotex selling aids! A beautiful, full-color consumer booklet. An eye-flagging counter display. Surefire ad mats. A big Contractor's Idea Book. All pre-tested and proved! All designed to help you tie in with and tap the sales power of the resultful Celotex national advertising !

So don't delay. The sooner you go into action, the sooner you start cashing in. Contact your Celotex representative for the full story. Better do it. .. TODAY!

Todoy's Big News - Sooring Demond for cElorEx ll|sulArtilG

KEY fOlilt Uiltrg

I'hese 7e" thick modular wall and ceiling units with spline joint on all edges allow greater design flexibility, greater speed and economy of application. Permit an almost unlimited variety of wall and ceiling patterns. Applied direct to open framing. Readily side or end-matched. Spline joint autornatically aligns panels, assures snug closure, uniform joint lines. Have smooth White finish with natural finish splines and bevels. For special, dramatic effects, wider splines painted to contrast with panels can be used. Celotex InsulatingKeyJointUnits are available in these sizes: 16" x 16", tt' x 48", 16" x 96", 48" x 48",,18" x 96". salescome easiervhen you feature gw