Out o[ the Woods

Bv Jim Stevens

The Weyerhaeuser Century .

A hlrndred years of history was in focus on the big mill at Everett during its week of open house to celebrate the 50th anniversary of Weyerhaeusq5 operation in the community. Characteristic reticence held the observance to local life.

Actually this is the Weyerhaeuser centennial year. For it was in 1852 that a German immigrant rvho was yet in his teens took a job at stacking lumber lor 12 hours a day in a Rock Island, Illinois, sawmill. Before long he was selling lumber. And in a little while a mill-owning group rvas asking him to come in as executive partner.

Another German giant of the day in America had come to America as a refugee from the revolution of 1848. He settled in Wisconsin, entered politics as a leader of the nerv Republican party, eventually was appointed Secretary of the Interior. And so Carl Schurz fathered the forest reserve policies lvhich n'ere the roots of our present national forests.

Such matters of history were in tny mind as I joined one of the groups that were guided on MillB tours at Everett, to see the nern' hydraulic log barker, the big chipper, and other modern rvonders of ar-r integrated forest industry operation plan.

No Alligators or Burners

Close to 10,000 grandpas, dads, moms. small fry, didy babes and humans unclassified were taken up ancl dorvn steep stairs and over tracks and planks of Mill B during the vi'eek of open house. A barked shin u'ith a stocking-run as a by-product lvas the only reported injury. A stack of stories u'as salvaged by the fair girl guides. One 'rvas of a visiting lady from the Louisiana timber cour.rtry who rvas cheering at every turn. When she looked out over the log booms she cried, "The boom men up North do have it good -no alligators !"

I'11 tell you rvhat I missed, with glad cries and big smiles. Back in the 1920s I described the night sawmill scene at Everett many times in short stories. Seen from a boat on the Sound or from tl-re eastrvard heights the giant red, glorving eyes of the burners made the night vier,v appeal powerfully to the imagination. The Mill B burner fell long ago, like Goliath before David's slingshot-the woodpulp industry and other rreu' agencies of utilization being the David in this case.

; Integration, they call it. But there's more toit than abides in just that rvord. It means plants, manufacture, sales, distribution, features visible like the trunk and branches of a tree. The roots are deep. They have been long growing. They are in a history of human relations through innumerable partnerships and creative management programs. Their vital character abides in tl-re word "cooperation."

Cooperation and Integration .

The United States suffered a nation-r,vide financial panic in 1858. An Illinois lumber company failed. The creditors urgecl young Frederick Weyerhaeuser to join them as executive partner. History repeated itself with him from that time on. The record reveals him as a man of business who inspired full faith and trust at contact. Others sought him out, endlessly. It was James J. Hill who came to Frederick Weyerhaeuser in the 1890s, asking him to buy Northern Pacific forest land on the West Coast.

Cooperation plus integration is the way that has led to the Weyerhaeuser operations of today from the wages earned by a teen-age German a century ago in Rock Island, Illinois. Certainly it is one of America's great industrial stories. As a historical figure of the forest industries Frederick Weyerhaeuser stands alone, utterly unrivaled. The position was not attained by having a giant's strength and using it like a giant. The strength was in character, in genius for integrating cooperative enterprise.

Allwood*Hardboard

Allwood hardboard, manufactured in a new $2% million plant by Oregon Lumber Company is now on the market in a variety of sizes, thicknesses, and in both tempered and standard grades.

Allwood hardboard processes dimensional stability and is suitable for all structural and decorative purposes. Tempered hardboard is being produced for hard surface and exterior use. The new hardboard comes with one smooth surface and in tempered form can be used for linoleum base with the screened side up for good adhesion.

Allwood can be used for such applications as concrete forms, flooring-both sub and top applications-table tops, cabinet doors, radio and television cabinet backs, furniture panels and many other uses calling for a strong, lightweight board which can be sawed, routed, nailed, drilled or planed rvithout shredding, chipping or splitting. This new hardboard is produced in all popular sizes and thicknesses, both tempered and untempered.

National sales and promotion of the new hardboard will be conducted exclusively by Simpson Logging Company sales offices in Seattle, San Francisco, Los Angeles, New York, Chicago, Fargo, Kansas City, and Shreveport through regular distributor- dealer channels.

New Philippine Mcrhogcny Folder

The Philippine Mahogany Association has just issued an attractive folder "For Residential Building." It is illuslrated with beautiful colored home interiors showing the use of Philippine Mahogany for paneling, fixtures and trim. Copies of the folder may be obtained by writing the Philippine Mahogany Association, 111 West Seventh Street, Los Angeles 14, Calif., or phoning TUcker 7500.

Dealer Helps

To help dealers do a better selling job in their newspaper advertising, Insulite has prepared a complete new series of attentiongetting newspaper ad mats.

Proofs of these new mats are contained in a portfolio along with a story on how dealers can put nelvspaper advertising to work. It gives tips on how to prepare ads, how much to spend on advertising, how to check results and a host of other ideas.

These nerv ads appeal to the homeorvner in terms of his rvants and desires. They sell ideas and benefits such as more comfort, beauty, and greater fuel savings.

There are ads on farm buildings, residential construction, basement conversion, attic expansion, extra rooms, insulation and repair and remodeling. Then, too, there are several pages of miscellaneous illustrations that will be helpful in building special ads. These illustrations are useful, too, in making up catalogs, sales letters, and other printed pieces.

For proofs of these ads and illustrations and the ideas on hon.to put newspaper advertising to rvork, contact your local Insulite salesman or write Insulite, Minneapolis 2, Nlinnesota.

NOFMA Free Newspaper Advertising Mat Service

The National Oak Flooring Nfanufacturers' Asociation, as part of its program to help lumber dealers capitalize on tl-re strong demand for oak flooring, has prepared for them a free newspaper advertising mat service, it has been announced by Secretary Henry H. Willins.

Dealers also are invited to utilize as a sales aid the nerv edition of a 3Z-page consumer booklet, "Oak Floors for Your Home," Willins said at the recent summer meeting of the association at Memphis, Tenn.

Mats and booklets can be obtained on request from the association headquarters, 814 Sterick Building, Memphis.

The mat service consists of five ads, one of three columns, trvo of trvo columns and two of one column. The threecolumn ad, 10 inches deep, carries a half-tone illustration of an attractive room setting. Line drar,r'ings are used in the other ads, rvhich are five inches deep. Strong selling copy is employed throughout.

The local dealer's name can l-le inserted prominently at the bottom of each ad.

The consumer booklet describes approved methods of installation, finishing and care. First published in 1949, itrvas revised extensively this sprir,g to bring it up-to-date with more detailed information of interest to present and prospective home orvners.

Material added includes a section describing the ner'v method being employed for installation of strip oak floors in drvellings built on concrete slabs.

In the recommendations for finishing, the booklet explains the various steps in proper procednre and also points out the advantages of floor seal, a relatively new type trnish. Noted for unusual durability and resistance to scratches and stains, seal is being used widely for finishing residential as u'ell as heavy duty oak floors.

Association President Milton Craft r:eported at the meet^ ing'that oak flooring rlemand during the first half of 1952 remained near record levels.

If nerv d'ivelling starts for the year reach the 1 -million figure expected by many observers, he said, the volume of hardwood flooring shipments in the Southern and Appaiachian regions should equal or exceed the936,620,000 board feet of 1951. A record volume of more than l-billion feet u.as shipped in 1950, u,hen almost 1,400,000 drn'el1ing units rvere started. The Southern and Appalachian regions account for about 90 per cent of the nation's hardt'ood flooring output. All but about 5 per cent of their production is oak.

Principal speaker at the meeting was J. B. Veach. president of the National Lumber Manufacturers Association, n'ho emphasized the value of trade associations in solving industry problems.

Lumber Ycrrds Combine

The Big Ben Lumber Co. of El l\{onte has announced affiliation with the Thrifty Lumber Co. of Los Angeles. Marvin L. Slater of the Thrifty Lumber Co. is the general manager of the combined yards. He is the son of "Big Ben" Slater.

- rreed lumher quiek? a carload ot a stick?

Douglcs Fir Sugcrr Pine srNcE t888 -

Ponderoscr Port Orlord Cedqr tott"t. cll grcrdes

valf ARSDALE.HARRIS LUMBER G0,, IlfC.

595 TttNNEt AVE. SAN FRANCISCO 24, CAIJF. PHONE lUniper 4-6592

Cooprn,ltoncttt LgIilBEn Co.

Amerlcqn Bonk Bldg., Porflond 5, Clregon

Phone BEocon 2124 felerype pDiil

Purveyorc of Forest Product: to Cclifomio Retqilers

FIR-SPRUCE-HE'VIIOCK CEDAR-PINE-PIYWOOD

Representing

FroC Hordwood Floors, Inc. in thc

Socromenlo qnd Sqn Jooquin Volleys

FROSTBRAND FTOORING OAK-PECAN-BEECH

Calif ortia Rc prct cn tat i t ct- w[.FrED r. coo?Er l!r. co.

P. O. Box 5lO Glcndoh 5, Cclif. Phonc CHopmon li-480o

4a

DOUGLAS FIR & REDWOOD

o STUDS. BOARDS, DI'NENSION TUMBER o PIANK. IIfiIBERS, RAITROAD TIES, INDUSTRIAT CUITINGS

. WHOLESATE AND DIRECT 'YIIILSHIPMENTS

WHOTESALE AND DIRECT IIIIJ. SHIPXTENTS

Excluiae Satet Representatiaes lor Fabbtarst Lxmber Co, of Calif .-SitAiyor Forest Prodtctt Co, 815 General Petroleum Bldg., Los Angeles 17, C^lif. Harry $Thittemore, Gen. Mgr. MA. 69t34 -Teletype 763

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