nolith Waterproof is our choice

Enthusiastic users everywhere are praising the new and improved Monolith Waterprool Plastic Cement. It is the result of years of costly research and effort. Competitive tests prove that it out-performs them all under the most exacting conditions.

Irook at these plus values ! Greater workability, both as stucco and concrete. Virtually perfect waterproofness resulting from exceptional density. No additives necessary. Costs little more than standard Portland Cement'

Look at the tremendous national advertising "pr.,h" Celotex puts behind you consistently, month after month!

Attention-getting, appealing ads like this-in brilliant full colorpre.sell Celotex Insulating Interior Finishes to the "home minded" rhillions who read BETTER Honnns & GenpsNs and Arunnrcar Hour.

Big, impressive ads reach addi. tional millions in the pages of Tur Setunoey Evprrr,rc Posr, Sullr, Horups Guros, Fenu Jounxel, Suc. cEssFnL Fennnnc and oth6r popular magazines.

And every ad literally shouts, "Snu youn cELorEx DrlLER"-for in formation. advice and all the materials you need! No wonder your selling job is easier by far when you line up with Celotex-the brand your customers know best!