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Experienced selection of Crossett oak assures you hardwood flooring suPreme.

Skillful seasoning methods and precision manufacture combine to produce the type of hardwood flooring that has won consistently the enthusiastic acceptance of architects, builders and home owners.

Crossett's Royal Oak Flooring is nationally acclaimed in affording a well-groomed setting for decorations and appointments.

nomic conditions surrounding the timber and lumber industry that have profoundly changed the tree growing situation since Mr. Hardtner uttered the above quoted opinion. It has since then been proven profitable in many territories and with regard to varied timber species, to buy cut-over land and raise commercial timber, as witness the efforts and success of the Government in a large way, and in lesser fashion Ot O*rttl *owners.

Something like twenty years ago a noted Canadian forester made a statement about forest growing that deserved wide circulation, but probably failed to attract much attention. He said: "When a mine is mined, it is mined. It gives out; it practically ceases to exist as a wealth pro. ducer. But when a forest is propeily cared for, it goes on forever and ever. As a wealth producer the forest is immortal. Only the ignorance of man can make it otherwise." The name of the forester was Arthur Richardson.

of course the g:.:eatesa- rrrl".l" of these columns as a source of prophecy, was with regard to merchandising. We began -when the merchandising of lumber and other building materials was in a very early stage, and advertising, displaying, and modernistic selling were little practiced. Our continued efforts for many years to convince the lumber industry in general. and the retail industry i:r particular that the whole face of the business could b: changed by modern merchandising, met with substantial success. In fact, we largely worked ourselves out of a job, because the day came long ago when the great majoritT of lumber dealers had become building merchants, and it was no longer necessary to preach to them of the things they had learned to practice in their everyday business efforts.

As a matter of fact an. *r"U*rly developing interest of the lumber merchant in the better merchandising of his wares, has b:ought into general practice numerous ways and means of interesting and selling the public buildings ' and buiiding things, never dreamed of by us in the good old days when we were exhorting the retail building trade to go out and get the business by modern methods. And the end is not yet, for with every season that passes newer and more interesting sales methods are being discovered, proven, and put into practice. Makes us ploud to recall that we were on the job when all this started.

Recently in these columns we ran a joke about an optimist who went into a restaurant and said he wanted to buy a good one dollar dinner. The waiter asked: "On white or rye ?" One of our readers sends in a modification cf the same joke. He says a man went into a lumber yard and said he wanted to build a fifteen hundred dollar house. The salesman asked: "How big is your dog?"

NRTDA Annucrl Meeting

The annual meeting of the National ltetail Lurnber Dealers Association has been set for Nolember 1(rth through November 20th, at the Shorehan-r l{otel, \\rashington, D.C.

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