DANT & RUSSELL SATES CO.

Wholesole

Fern Trucking Company

Offers Combined Service Of:

Insect Screen Cloth

Trucking

Ccr Unlocrding

Pool Ccr Distribution

Sorting

Sticking lor Air Dryins

Storing oI Any Qucrntity ol Forest Products

Ten Hecrvy Duty Trucks crnd Trcilers

Fourteen 3-Axle AJI Purpose Army Lumber Trucks

Seven 16,000 lb. tilt Trucks

Twenty-Seven Acres Pcrved Lcnrd ct Two Locqtions

Served bv L A. Iunction Rcrilroad

Shed Spcce lor Two Million Bocrd Feet

Spur Trcck to Accommodcrte Thirty Rcrilrocrd Ccrrs

Bqcked by Twenty-two yecrrs ol Experience in Handling Lumber cnd Forest Products

This Compcrny Is Owned <rnd Opercrted by FERN-cndo I. Negrri

4550 Mcrywood Ave., Los Angeles ll IEfferson 7261

"DURO" BRoNzE

'DUROID" Electro Galvaniscd

"ALCOA" Alclad Aluminum Pacific Uire ProduGt$ Co.

COMPION, CAIIFORNIA

. Mchomet the Diplomct

It is related that an old woman once came to Mahomet and begged him to tell her what she must do to get into Paradise. Mahomet said to her, "Paradise is not for old women." When she then began weeping, he said: "There will be no old women, because they will become young again."

A Book

He who loveth a book will never want a faithful friend, a wholesome counsellor, a cheerful companion, or an effectual comforter.-fsaac Barrow.

The Dreqm Becrer

Where wenry folk toil, black with smoke, And hear but whistles scream, f went, all fresh from dawn and dew, To carry them a dream.

f went to bitter lanes and dark, Who once had known the sky, To carry them a dream-and found They had more dreams than f.

-Mary Carolyn Davies.

Cozy

A hillbilly was haled into court for fighting.

"Tell your story," said the judge.

"Well, judge," said the hillbilly, "I was in a phone booth talkin'to my gal, and this guy wants to use the phone so he opens the door, grabs me by the neck and tosses me out on my ear."

"Then you got arrgry?" asked the judge.

"Wal, a little," said the hillbilly. "But f didn't get real mad'til he grabbed my gal and threw her out, too."

Why Indeed?

Judge: "I'm sorry, but I can't issue a marriage license until you have properly filled out your form."

Miss: "Listen, if my boy friend is satisfied, why should you care?"

A Success

"flow do you know this new guy you've got a date with is a very successful man, as you claim?"

"Easy tg prove. His name is on every sucker list in the country, the Government takes most of his income, and he's got two ulcers."

Kublcr Kqhn

In Xanadu did Kubla Khan

A stately pleasure-dome decree, Where Alph, the sacred river ran, Through caverns measureless to nnan, Down to a sunless sea.

-Samuel Taylor Coleridge.

The Choir Invisible

Oh, may I join the choir invisible, Of those immortal dead who live again In minds made better by their presence; live In pulses stirred to generosity, In deeds of daring rectitude, scorn For miserable aims that end with self, In thoughts sublime that pierce the night like stars, And with their mild persistence urge man's search To vaster issues. So to live, is heaven.

-George Eliot.

The Wrong Shoe Shop

A woman returned a smart pair of shoes to the exclusive shop where she had purchased them. "They won't do," she said, "I simply can't walk in them."

"Madam," said the clerk, looking down his nose, "people who have to walk, don't shop here."

Yah! Whcrt Time?

Father: "Daughter, who was that man I saw kissing you last night?"

Daughter': "What time last night?"

Middle Age

"Middle age," said the old philosopher, "is that time of life when a man would rather go without a good time than have to get over one."

Lcughs ot Love

No woman ever laughs at love, They lie who try the cynic vein, Flamingo, jay, or gentle dove, No woman ever laughs at love. Bright wings that fan thin air above, Slide down the sky to warmth again; No woman ever laughs at love. They lie, who try the cynic vein.

Announces Expansion of Western Sales Division

Chicago-Anticipating the opening of its new plant in Ukiah, Calif., this fall, Masonite Corporation has announced the expansion of its \Vestern Sales Division and the appointment of one of its top executives, George M. Syversen, as director of Western Sales. Since 1946, Mr. Syversen has been manager of the Sales Engineering Department.

Mr. Syversen is unusually tvell equipped for the position of director of Western sales because of his experience and background, said Walter G. Stromquist, Vice President and Director of Sales. A licensed architect and professional engineer, Mr. Syversen has had 17 years'experience contacting N{asonite dealer and industrial customers on sales and technical matters. He acted as liaison between the'sales, production and research departments on problems of sales engineering. In the past two years, he directed the technical training schools conducted for all members of the sales staff.

Eight states are in the Western Sales Division. Customers in California, Oregon, Washington, Idaho, Utah, Nevada, Arizona and Nerv Mexico, after the new plant gets into operation, rvill receive shipments from .Ukiah. Their orders 'rvill be processed by the division sales office at 111 Sutter St., San Francisco.

Mr. Syversen received his higher education at the University of Pennsylvania and the University of lllinois. He was graduated from the latter with a B. S. degree in architecture. He joined Masonite Corporation in 1933 and became manag'er of the Sales Engineering l)epartment in 1946. He is president of the Wood Fiber Blanket Institute and is a past secretary and president of the Chicago chapter of Producers Council. He saw three and a half years' service in the Navy during the lvar.

As assistants, Mr. Syversen will have trvo Masonite sales executives who, Mr. Stromquist said, have been doing "an outstanding job for us in the Western states." They are C. H. Smith, widely known throughout the area among dealers, wholesalers, architects and builders, who will be lnanager of Wholesale-Dealer sales, ind "|ackson Edwards, who becomes mdnager of Industrial Sales.

Mr. Smith earned his spurs in the lumber business as manager of Industrial Sales for the Wiles-Chipman Lum- ber Co., St. Louis. He then moved to the west coast rvhere he r,r'as identified with merchandising of building products until 1940, when he joined Masonite Corporation as territory representative in Spokane. ln 1946 he became division manager at Los Angeles, and in 1946 established the company's ofifrce in San Francisco.

N[r. Edrvards joined the corporation in 1946 and has been Industrial Sales Engineer in the Los Angeles area. I'rer.iously he rvas sales manager of Air Associates, Inc., at Los Angeles, and held managerial positions with Vultee Aircraft and U. S. Electrical Motors, Inc.

The position vacated by Mr. Syversen has been filled by his assistant, J. B. Palmer, rvho joined the corporation in 1948 after four years rvith the F. W. Dodge Corporation, Chicago, as consultant on Sweet's Catalog Files. Previously, he rvas employed by The Texas Co., in its engineering department at Lockport, Ill. He has a B. S. clegree in arcl.ritectural engineering frorn the University of I llinois.

Joins Teco Sales Staff

Washington-David R Norcross, a native of \\rashington, D. C., has joined the sales staff of the Timber Engineering Conrpany, it was announced on July 25, by Harry G. Uhl, president.

Norcross graduatecl this year frorn the College of Business Aclministration of the University of Maryland, graduating as a r.najor in marketing. Prior to joining the Timber Engineering Company, he was ernployed by the Retail Credit Company, Inc., in Washington, a firm conducting insurance investigations throughout the United States. He also conducted radio and television research studies for Pulse, Inc., of New York, and for a short period was 'employed by the U. S. Geological Survey.

N{r. Norcross served for three years as an infantry officer in the U. S. Army, seeing service in Japan and the Philippinc Islands.

Norcross's father, Theodore W. Norcross, is the forrner chief engineer of the Forest Service, having retired in Decemlrcr of 1947, after 37 years' service.

Norcross's lvorli will be that of sales and lumber promotion u,ork with engineers, architects, and government specifiers.