Why Masonite offers you today's most complete program to build your profits remodeling

Some dealers haae askeil zs: How can Masonite afford to offer such a complete, detailed program to help us make more money in remodeling sales-not only of Masonite interior and exterior products, but of. eoergthing we have to sell for remodeling?

Our answer is simple-and, self,sh. Weknowthat onlyprosperous, profi tmaking dealers are the best and most loyal Masonite customers. To help such dealers help themselves, we have gone all out to provide for a step-by*tep program that includes everything from sales managing and prieing procedures through sound customer financing adviee. No other manufacturer offens you so much.

Whg this prograrn is im,portant to Uou-now. All signs point to 1968 as the big year for home remodeling.

President Kennedy has designated 1963 as Home fmprovement year. $18 billion will bespent for home remodeling. All the important National media will stress remodeling. We want you to get your share of this market. You can do it-by using Masonite's Advanced DSC-HIMC program.

What the Program includes. Don't confuse the Masonite DSC-HIMC program with the usual promotions offered by building materials manufaeturers. This is a complete course in home sales methods and techniques. Here are gome of its proven, profit-making components: modeling projects-fl oor plans-the DSC merchandising display that shows your customers actual samples of interior and exterior products as well as remodeling ideas.

Seaen hom,e improoement training rnanuals, starting with proper organization and management of a home modernization operation to the final sales of the complete package.

Twentg long phy recmilings (40 sides) explaining in every detail every phase of the operation degcribed in the manuals.

A unique r emoileling ilesign seroi.ce : full-color renderings that help your customerg visualize their own re.

Plas.' Masonite's colorful, consistent advertising in national home magazines and network TV...the merchandiging display for your store...supporting material for your local promotion and advertieing... literature, brochures, mail enclogures and many more.

Here's what dealers say about Masonite's Advanced DSG proglam.

"Our experience with the DSC program has been very satisfactory. We are convineed that a visual presentation offers the customer a better pereeption of the contemplated plan."

"We feel that Masonite'g DSC program is a mighty fine vehicle for us in building our home modernization sales."

"Remodeling sales have accountetl 'for a sizable portion of our businesg and we are convineed that the Masonite DSC service is a sound foundation for continued growth.,' "DSC is, in our opinion, sensibly and praeticably developed as to be of help to a retail lumber dealer. Also, I have noted with interest that you have given us in sales material many times the small initial eharge we paid for joining the service. In other words, I feel that we received our money's worth many times over."

Here's what Arthur A. Hood, noted Management and Marketing Consultant says: "You have reeognized that skilled performance of any plan requires training and your program provides that dealer personnel shall get the needed training not only through their eyes and ears but by the very best method of all-learning by doing.

"The text books, the follow-up reeordings and the selling system itself cover every needed answer, not only as to what to do, but the why, how, who and what with, as well. But what is even more important is that your program sets forth the neces- sary safeguards against mistakes and unforeseen eosts in terms of what not to do!"

Arthur A. Hood Direetor, Building fndustry Marketing Institute, Purdue University

And here's why YOU should act NOW-

1963 is slipping away fast. Don't miss this prieeless opportunity to get into the remodeling business right now. Contaet your Masonite representative today or write Masonite Corporation, Dept. CLM-8 Box 777, Chieago 90, Ill.

NBMDA Moking Plons for Record Convention Atlendonce

"We are planning on the largest group of Building Material Wholesale Distributors ever assembled. We hope to exceed the 750 persons who attended last year's meeting." This was the comment of l,ewis H. Jenkins, President of the National Building Material Distributors Association in discussing the l2th Annual Convention of NBMDA to be held at the Palmer House, Chicago, Illinois, November l4th-I6th.

In reviewing the format for the NBDMA conference, Jenkins stated that, "the three and one-half day program would be primarily devoted to workshop sessions, and planned seminars for wholesale distributors and manufacturers aimed at improving profits."

New programs planned for this year's convention include-the first meeting of NBMDA's Plywood Council ,which will give all NBMDA members interested in plywood, an opportunity to exchange current business information on thib commodity product on a national level. Because of its importance in the distributor's warehouse, prefinished plywood paneling will be given top billing at this meeting. Key plywood manufacturer executives are being invited to participate in this program.

A series of eight manufacturer breakfast meetings are also being initiated-the objective of these meetings is to provide an oppor' tunity for distributors of a specific manufacturer to discuss the manufacturer's program and make recommendations to the manufacturer as to liroduct marketing and sales improvement. This format is comparable to many Manufacturer'Distributor Advisory Councils now being held periodically.

The entire afternoon of November lSth will be devoted to a ooManufacturer Conference Booth Session" and 150 booths are being readied for top sales personnel of national manufacturers to mleet and discuss lndividual distributor problems with wholesaler personnel. Jenkins stated that, "The Conference Booth technique has rapidly grown at the NBMDA Annual Conventions and staited with only-30 Conference Booths in 1960-we should exceed 150 booths this year."

M. L. McCreery, President of Michigan Wholesalers, Jackson, Michigan and Chairman of the Educational Committee has proe.u-r;"d several schools for NBMDA members covering "PurJhasing and Inventory Control School",three "Workshops in Advanied Salesmanship" for NBMDA sales personnel and two schools at the Executive level which would cover financial and administrative management which will be reviewed by this group' Friday, November lSth has been designated as o'Manufacturer's Day" and the complete day will be spent in a series of -panel dis".r.rion, and talks by the key manufacturer and distributor personnel and professional business consultants.

To top ofi 'oManufacturer's Day", Jenkins stated he "was attempting to have Luther Hodges, U. S. Secretary of Commerceo as the featured sPeaker.

While Jenkins stressed the business-like approach to the 3t/2 , day Convention, he also commented 'othat sufficient time had been provided for social functions and that special pro-grams were Leirrg planned for the ladies attending the Convention'"

In Oslo, Norway, a celebration was recently held honoring a church b,ritt of wood 1300 years ago and it is even held together with stout wood Pegs.

Wood has been declared the most natural substances available to man. 5,000 other everydaY functions' versatile and valuable of all It houses him and Performs

WEENIERTrcilTN WilrER yEilflunoil n saililER

Prol.ct. .a.lnrt DUST..r iAilt... COLD l(..Dr oul FLlgS.., llOSQUltOES.., |l|3ECt ?E3Ta

We'd rather be right than rich!

Maybe we'd be richer, if we o'joined up"-pledged allegiance to brands with a fast pitch and a "hard sell." But if we did, they might tell us what we should sell you or else ! We'd rather make friends than make an extra buck that way. So we insist on remaining independent-free to give you the best available materials from all lines for your particular job. That way, nobody's arm is twisted and you get what's right!

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Hollywood Jr. Twins Are All-Purpoie Doorg

Say goodbye forever to old fashioned screen, sash and storm doors for here are tlvo all purpose doors...COMBlNATtON SCREEN AND METAL SASH DOORS that fit all types of u6ll construction and harmonrze with any interior styling.

Note lhese 4.ln-t aDYAIITAGES

Gomfoil a Glva ldqqu.ta ar3y y.ntll.tlon. a lmsct tlSht, rult prol scra.n3.

O Th. Hollywood Ja Twiffi D0mlt mora llght In kltchan lnd 3orulcc Dorcha.

O S..h Gl.$ m.y bc clcrned wlth a.3r.

Convenience a No mqr detouring arund r ruparf,u. our crtra doot with rn rrmtul of bundl€|. a No morc srgging, fiimsy |Crccn doos whlch lnvltc lntrudeE. a Act !r rn lddltlonrl Drot ctlon tor hourwltG. She msy 6nicr'c wlth out ildc[ threugh 3arh oprnlng without unlcklna th. d@i a BurghrpmL A llmpl. touch ot tln. gs lock3 ssh.

$f Economy a Sav6 buying r S!sh, ScM lnd Stom Dw. Hol|tdood JE. rrc lll 3 omblned into I d@.. a Saves on hardware, hrnging and IEinting. a Sava on expcntlw radaemab. a SavB 3pacr. , , Thc Hollyxrood Ja TwinE may ba hung to swing in or ut. Lcavcs lvllllblc tloo. rplce whlch 13 usurlltr lo3t In lltchcn or ent'tr way. lTJPonel or Flush a Hollywood Jr. Twins glvc tru tour chol6 of a ftrncl or tlush dmr to hlmmize wlth any 3tyle archltrctur€ tr Intsid d6i8n.

O Fluth d@B .v.ilrblc ln PhiliDDlnc Lu.un, Od6nt l Arh (Scn) a Birch. a Plnal dors rv.llable In pina only.

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I^ANUFACTUTETS Ot SCTEEN DOOr5, IOUViE DOOIS & SHUnErS ll27 Eorl 63rd Strect, tos Angelcr, Golifornis . ADomr l-1108

* All Watl Coqtt P.odictt ore distribulcd by rcputoblc dcolcrs aatiqvidq *

SERVING THE SOUTHWESTERN RETAIL DEALER WITH CHOICE

OtD GROWTH REDWOO

"Complete Inventory-all Sizes & Grodes, Green or DrY-fsr eYery PurPose" home of

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CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA +

LCL FROM YARDFAST PICK-UP DIRECT SHIPMENTS VIA RAIL OR TRUCK & TRAILER- IO CAR S.P. SPUR TRACKADJACENT TO ALL FREEWAYS +

COMPLETE MILL FACILITIES AT OUR I O ACRE WHOLESALE DISTRIBUTION PLANTNATIONAL SHIPMENTS OF ALL PRODUCTS

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