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234 E. Colorodo Blvd., Suite 515 . Posodeno, Colif.

TWX: 213-449-1452 MUrroy l-4668 (Roy Yon lde or Eddie Sevord)

Brokers

Erctusive Southern Colifornio Representotive: WOLF CREEK LUMBER CO., Gronts Poss, Ore.

More New Product Profits

(Continued lrom Page 70) and to bring out the full richness of true wood tones.

Cape Cod birch paneling is also available in an antique finish, for those who prefer the darker appearance.

Roseburg's Cape Cod birch is an authentic early American paneling. It is distinctively beautiful and yet economical enough to elicit raves from New England Yankees who represent to an Nth degree the economy-minded American homemaker.

For complete information contact the Roseburg Lumber Co., Roseburg, Oregon'

Seottle Troffic Sfopper

A traffic stopper in Seattle Wash., is this new building housing the Ernie Rose Sports Equipment Center at Valley and Fairview.

Par-Tex 3-D exterior siding from Forrest Industries, Inc., Dillard, Ore., was chosen for use on three sides of the one- story structure to blend with the massive roof beams and other modern architectural touches.

Prior to painting the siding a brilliant burnt orange, workmen dampened the ParTex 3-D to raise the individual wood particles, giving the finish a pebble effect.

Agency Hos Notionwide Advertising Progrom

Eberhart Advertising of Newark, New Jersey, has developed a clip and mat service for Building Material and Hardware dealers throughout the United States and Canada.

This unique service is called "The Admaster." The Admaster is a 17"x22", 64 page book crammed with all kinds of pro' motional and adverbising material, ready for the trade to use in its advertising programs.

Photos, headlines, complete Ads, mailing pieces, frames of Ads, illustrations, manufacturers merchandise, store planning services, home improvement material and personal advertising are but a few of the many diversified services the Admaster has to offer to any advertiser in the building material line. The Admaster has that certain fresh modern flair that is badly missing in buiiding material and hardware adveitisitrg. Eberhart Adverfising has the solid support of over 40 Building Material and Hardware Associations throughout the (Continued on Page 74)