Vitality and Expansion are Features of Longtime Firm

Fifth Worehouse is Added by Corlow Co.

There was nary a sigl of hardening of the corporate ar' teries as one of the r,eally vintage distributing concerns in southern California opened its fifth warehouse.

Established in 1896, the Car' low Company this summer kicked open the doors on their new 10,000 sq. ft. Pacoima ware' house and celebrated by having a oofew" friends stop by ' 150 or so as a matter of fact.

Carlow Company also has warehouses in Colton" El Monte and los Angeles. Address of the new warehouse is: 11381 Bradley Ave., Pacoima, Calif.

ln tlre forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.

ITS BEAt'TY IS AGED-IN-TI{E-WOOD:

Home lmprovemenl Yeqr Aids Remodeling Business

Nationwide support for Home Improvement Year, coming from all levels of the industry, now make it certain that 1963 *iU l" the biggest year ever for the remodeling business, according to Harold C. Mattlin, President of National Home Improvement Council. "We expect many additional thousands of homeowners to make improvements to their dwellings as a result of the Year", he stated.

Mattlin listed the following information concerning the program's progress: In addition to President Kennedy's endorsement, thirty State Governors have proclaimed or endorsed Home Improvement Year.

At the national level many organizations are providing advertising and promotional support of the Year: They have planned promotional tie-ins, Mattlin stated, involving advertising in trade and consumer magazines and on television in some instances. Mattlin also paid tribute to the many consumer and trade magazines who are supporting Home Improvement Year through editorial features and promotional assistance.

Local level efforts have increased rapidly, he declared. NHIC's How To Improve Your Home School program, a featured part of the Year, has advised thousands of homeowners about their remodeling program. Fourteen schools have been held in the Los Angeles area and three in San Diego. Others are planned for Phoenix, Las Vegas, Portland, New Orleans, Chicago, New Haven, Connecticut and Philadelphia. NHIC expects to hold 100 schools during the year. In addition, 2,000 community mayors have been invited to proclaim Home Improvement Year. Also, 2,000 newspapers have been provided with editorial material pointing up the benefits of remodeling. Many newspapers have already run or are planning special home improvement sections as a result.

Production ond Field Tesls of Nqtion's First Southern Pine Plywood Highly Successful

The nation's first Southern Pine Plywood made on a production basis has passed all laboratory and field tests with flying colors. The plywood, described as tough and pleasing in appearance, will go to market from a new mill in Fordyce, Ark., on a regular production basis starting early next year, it has been announced by Georgia-Pacific Corp.

Initial test runs of this new type of forest product have been made at various company plywood plants as part of an intensive pine plywood research and developm,ent program.

Georgia-Pacific, first to develop the new techniques, already has started construction of the nation's first Southern Pine plywood plant at Fordyce. It will be a hot press operation with initial production in various sheathing grades, including CD grade sheathing with an exterior glueline.

Retoilerc ond Remodeling ore Feqlured

Readers oI House Beautilul's September issue, to be devoted entirely to remodeling, will see an impressive directory of retail lumber and building supply dealers who are geared to handle home improvement projects.

Masonite Corporation will list the names oI 2,700 DSC and HAPI dealers in a three-page "editorial type" advertisement which features these dealers as the best source for handling home improvement projects.

Registered DSC (Design-Service-Counsel) dealers will be marked with an asterisk, referring to copy about their special services such as colored renderings and blueprints enabling custorners to "visualize before they modernize." A coupon will ofier a free copy of Masonite's "Home Improvement Ideas" color brochure.