THE CALIFORNIA LUMBER MERCHANT

THE LUMBER STRIKE, No Settlement in Sight I

It wo-uld apteg, as we go to press, that the gravity of the lumber strike in the Pacific Northwest is growing diy by day. To date, an estimated l\/p of. the Country's lumber production is idle, arrj 1s m_uch as 30/o of its plywood output has dried up. Besides the PiS Si*a Georgia-Pacific, Edward Hines, Pope & Tahot and Clear Fir at Springfield have joined the rolls of itruck plants. An estimated 28,000 plywood and sawmill workers are jobless in an already depressed area. And it appears there is yet more to come.

Although one major producJlas apparently been successful in reaching a compromise agreement with the International Woodworkers (IWA) and the Lumber and Sawmill Workers (LSW), the. settlement w^as greeted with mixed emotions by the Big Six and the Timber Operators Council, Inc. of portland. z,Economfcaily unsound to the industry," chanted both. Rather than weakenine the position of other strikebound mills, the Simpson Settlemeni seems to have reaffirmed a "hang tough" position.

On the other side of the ledger, thJ unions feel they have their backs to the wall because they more or less knuckled under two years ago when they settled for a token wage increase in view of dismal market conditions at that time. They-warned the employers that it would be different the next time around. They went or, .""ord with their memberships, so it's "fish or cut baii,, with them, too.

To further strengthen their bargaining position, the two unions are going for the same package, rather than bargaining separately a1th9f did when the strike first srarted. According tt T.O.C. officials this package means a minimum oI B\lzi "n f,our, and as much as AOq an hour where logging is more remote, in increased wages over the next three years.

(Continued, on Page 82) o'There's the courage that nerves you in starting to climb, The mount of success, rising clear, And when you've slipped back, there's the courage sublime, That keeps you from shedding a tear; These two kinds of courage-more strength to the wordAre worthy of tribute-but thenYou'll not reach the summit unless you've the thirdThe courage to try it again."

And then, of "ourr",*th"; *; th. I'diln girl who applied for relief. She said she was so poor she actually didn't have a Sioux tohername'

Few businessmen are so cold that a spark of inspiration cannot be found in the sen'ice they render to the other fellow. W'atch them, see what they do and how they do it, and see if it doesn't mean something to YOU. Only he who is able to profit by the experience of others really lives abundantly.

A lot of business -; "r: titJ,n".lurr",r,", ,rr"a to tell about. A man had a fish tank, with a glass partition between the two sides. [n one side he put a lively bass. In the other, a lot of $right minnows. At first the bass would try to grab the minnows, and bump his head. He soon got discouraged and gave up hope of getting the minnows. Then they took the glass partition out. But the minnows swam around the bass in perfect safety. He never attacked them. HE HAD BECOME SOLD ON THE IDEA THAT BUSINESS WAS BAD AND THERE WAS NOTHING HE coulD Do ABOUT IT. * * * .'r

The business of living is the business of thinking. Our lives are no bigger, better, broader or more useful than our thoughts. We live exactly to the extent that we THINK. When you do something to make people think, you are conferring the greatest benefit within your power upon others. When you advertise, you make people think. When you give the public new thoughts, you extend, enlarge and broaden its living. That is, if you really advertise something new and interesting about YOUR business that means somethine to the other fellow.

BY JACK DIONNE

The first skilled worker in wood that we have any record of was a guy by the name of Bezaleel. Moses got him to build the Tabernacle of the Hebrews, which was built of gold, and silver and wood. Exodus says that the Lord filled Bezaleel "with wis' dom and skill in timber carving." How about making him the patron saint of the mill work industry?

THEY say that "n"**". ,. nln", ,* OOr, and reputation is what people think about you. And that's true about your business as well as yourself. A business must not only have a good character-it must have good repute. Its name must carry a favorable impression when heard or read' Given a good character, the good reputation of a business can be built upon good service and good publicity. But it sometimes happens that the business possessing good character fails of its utmost possibilities because its good characteristics-goods, service, integrity, etc., are not sufrciently well known- There are cobwebs acrose rnany business doors where the character is the very best. It requires service and publicity to make your character known to the world'

The differen"" tr"t',"J"n .* tu ""J,n" i'"* is always cropping up, and generally in favor of the new. For instance, one of the famous philosophical remarks of the wise Seneca was: "How much does great prosperity overspread the mind with darkness?" Today we have a street phrase on exactly the same subject that uses six words less, and shorter and easier words, and covers the thought infinitely better than the splendid phrase of Se,neca' We simply say: "He can't stand prosperity.o' Better, isn't it?

If the rut-ria".., tnl a"-l*rrir*r, ,n" ,o'""*neres, the goodenough-for-father-and-good-enough-for-me folks speak ill of youRejoice! You may be getting somewhere. But if they speak well of you-Beware! You may be joining their ranks.

Suggested .togu.r toJ "rtt,r"* t.,rll..lo"r.h"rrt.t'eSell something every day to someone who was not openly in the market." You don't have to cut prices to get those sort of orders.