HEARITI 1UMBER COMPAilY

P.O. Box

'YIEDFORD OFFICE Joe Heorin

R. C. "Chuck" Housel

W. J. "Woh" Shoylor

Phone: SPring 2-1204 (Sto. io Sto.) TWX: MF 6076

Obituary

367 o Medford, ARCATA OFFICE

Ed Brondenberg

P.O. Box 799 Arcolo, Cqlif.

Phone: VAndyke 2-2147

E. JOSEPH STEWART' 81, for manY years a top official with Dolbeer Carson Lumber Company, Eureka, California, died in that city June 18.

A well-known figure in the lumber industry of the Ncirth Coast region, he was with Dolbeer Carson for 52 years prior to his retirement ll years ago.

A rpast master of Humboldt Lodge 79, F and AM. he also was a charter member of the Ingomar Club and a member of the Humboldt County Historical Society. He had received his 50-year button from Lincoln Lodge 34, Knights of Pythias, in 1951.

Preceded in death by his wife, Effie Mae, Mr. Stewart is survived by his son, Ewen J. Stewart, Jr., Oakland; daughters, Mrs. Dorothy M. Noyes, Eureka, and Mrs. Elizabeth M. Bledsoe, Arcata; and three grandchildren. He was a brother of the late Hugh B. Stewart of Arcata, and J. Dudley Stewart of Lafayette.

LARUE WOODSON,74, veteran lumberman of Oakland, California, died July 5.

A native of Madera, California, Mr. Woodson began his career during the early 1900's as a millwork salesman traveling up and down the San Joaquin Valley. He later became associated with the Wheeler Osgood Company and consequently formed the Nicolai Door Sales Company with headquarters in San Francisco. He continued as president of that concern until the early 50's when he retired. In recent years he had been operating on a limited basis from offices in Oakland.

Phone: SPring 2-5291 Oregon

Knule Weidmon

P.O. Box 88 Polo Alto, Colif.

Phone: DAvenport 6-8861

Mr. Woodson leaves his wife, Dorothy, two married daughters and several grandchildren.

DONALD S. NORRIS, 77, Eurel<a, California, died on July 9 following a short illness.

Highly respected and active irr Humboldt County civic affairs, Mr. Norris was president of Van De Nor Lumber Company of Arcata.

A native of Stillwater, Minn.. Mr. Norris came to Arcata from White Salmon, Washington, during the early forties and established Van De Nor Lumber Company, now one of the leading independent sawmill operations in the Arcata area.

Mr- Norris leaves his wife of their Eureka home, and two sons, William and Richard, both active in the operation of the Van De Nor firm.

U.5. Plywood ftlqkes Shorp TV Purchqse

With millions invested in the Pacific Northwest, United States Plywood made its 196l bow on TV the evening of July 4 in Portland, Oregon-and wound up with a bonus.

It was a one-shot, but the giant firm feels it couldn't have done better.

Each year, in Albany, 40 miles out of Portland, the three-day World's Championship Timber Carnival, culminating July 4, draws timberland's finest to the s,pot to prove their vigor as modern-day Paul Bunyans. Thousands of visitors come from near and far to witness the chopping, sawing and birling events sponsored by the local Junior Chamber of Commerce.

Lyle Brewster

30I Posodeno Ave.

So. Posodeno, Colif.

Phone: Clifford 6-3895

KGW-TV in Portland produced a special, one-hour telecast of the event in color on the final evening and invited U.S. Plywood to sponsor.

The firm that through consumer book product advertising has made the name Weldwood famous in decorative paneling circles, bought the idea and wisely suggested institutional commercials to Kenyon & Eckhardt, the company's agency. Marshall R. Leeper, USP west coast vice president, opened and closed the show live.

The bonus? After the show, the company has at its disposal for educational showings throughout the country an hour-long, colorfilm record of timberland's most exciting event, thus stretching its audience-dollars far beyond the KGW viewing area.

Georgio-Pqcific Moves To New Locqtion

Announcement has been made by R. J. Heberle, divisional manager, of the move of Georgia-Pacific's Lumber Division to its new headquarters in Southern California. New address is 724O Crider Avenue, Pico-Rivera district of Greater Los Angeles. Telephone number-RAymond 3-9261.

A story on Georgia-Pacific's modern new facility will be carried in The California Lumber Merchant in a forthcoming issue.

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TUMBER PLYWOOD - AttIED WOOD PRODUCTS

Yia Direc| ShipnrentRAII CARGO TRUCK.&.TRAILER centl|, ire hod no ideo thot ihree old buddies would show up fo buy copie: of "Norm Von Brocklin's Footboll Book" for ihair own smoll fry. left to right ore Les Hogen, reserve end on fhe University of Oregon leom of 1948 ond 1919; Tony klobos, Von's roommoie oi Oregon, qnd Dorrel Robinson, oll-coost end who set o conference poss-colching record in l9'{8 qnd wos one of Van's fovorite,receivers. All three ex'Ducks ore now execulives ot Oregon-Pocific Forest Producls Corporotion in Portlond; Robinson is lumber division soles monoger; Hogen is in chorge of the inlond species deportment, ond Klobos ir heqd of soles in fhe soufhwesl oreo, including Southern Cqlifornio'

Duroble Plywood R.eopens Colpello Mill

Durable Plywood Sales Company salesmanager, Rolf Stolesen, announced the reopening of the company's Calpella plant last month. The Calpella plant, which has a capacity of 4,000,000 sq. ft. per month, is running on vetreers from Dinsmore Veneer Company, owned and operated by the principals of Durable Plywood.

According tb Stolesen, the "specialty of the house" at Calpella will be 3/s" cross grain sheathing, a panel used primarily for industrial roofing. "This panel .is growing in stature," Stolesen notes, "as builders have become aware of the tremendous savings involved through the outright elimination of 5O/o of their blocking costs."

Noting that Durable is about to enter into an extensive promotional program to educate users on the advantages of cross grain sheathing, Stolesen disclosed th{ a survey of the polential for thJ panel in the West indicated that the trse ol %" 8'x4' crosJ grain panels could be expanded four-fold.

There's an estimated 45 million acres of Lodgepole Pine in U.S. and Canada.

Timbers o Redwood

I\ WHOTESALEJOBBING

Horvey Koll Tours Midwest

Harvey Koll, well-known lumberman of the West Coast, is leaving his home base of Los Angeles early in August for a swing throughout the Midwest in the interests of Hoo-FIoo.

Harvey will visit many Hoo-Hoo clubs in the corn belt states. He will complete his trip with a stop-over in Milwaukee where he will confer with Ben Springer, executive secretary of Hoo-Hoo International, on matters pertaining to the coming annual convention of Hoo-Hoo in Miami this September.

R. F. Nikkel Compony Forms Reno Millwork Division

Bob Nikkel, president of R. F. Nikkel Lumber Company in Sacramento, recently announced the formation of the R. F. Nikkel Millwork Division at Reno. The new Reno plant produces approximately 5 cars of finger joint and solid mouldings a month. Managed by Bob Richards, the production is sold through Nikkel's Sacramento office. Neil Hagen in charge of moulding and millwork.

Squore Deql Conlinues Exponsion

Harry Wheat and Bruno Brunello, who acquired the Square Deal Lumber Company in Crescent City from Jim Acres earlier this have expanded ncres tnls year, nave exPanoeo yard and display facilities to include a complete line of building supplies, everything for home construction and remodernization. The attractive yard is located at 4th and K Streets in Crescent City.

Long-Bell Execs ln Orgonizotionol Shifi

Recent marketing studies have resulted in the following organizational changes in the sales department of International Paper Company's Long-Bell Division, it was announced by Munroe Fearing, marketing manager for the division.

Carl E. Miller has been named general sales manager of all Long-Bell lumber, plywood, and other products manufactured or purchased on the West Coast as well as all manufactured or purchased Southern lumber and oak flooring.

O. D. Harrington is special account executive with primary responsibility for sales to wholesalers, commission agents, government agencies, utilities, railroads, and other special assignments.

H. A. Rieckers is special account executive with primary responsibility for sales to mail order houses and to purchasers of industrial cut-stock, and other special assigrrments.

L. L. Gibson is administrative assistant to the general sales manager to handle special assignments in regard to all types of customers and all types of products.

Luther H. Johnson is sales manager for millwork products.

G-P Compleles Eostern Wqrehouse

Georgia-Pacific Corporation has announced completion of a 28,000 square foot distribution warehouse and sales office at Syosset, Long Island, New York. The new facility will serve retail building materials dealers in the rapidly-growing Long Island building market.

Branch manager for the operation will be Mr. Joseph L. Quinn, manager of the company's New Hyde Park location, which is being replaced by the larger and more efficient Syosset facility.

The Syosset branch is the sixth new building materials outlet completed by the big forest products firm in its Northeastern district in the past eighteen months. Sixtyseven warehouses in major marketing areas across the nation distribute the company's broad line of plywood and lumber products, manufactured in Southern and Western mills.

Ideas sell merchandisel Here's one that Masonite Corporation suggests lumber and building supply dealers display with a package price for the components. It's a home study center that can go on any 4'x8' wall. The retail price is under ffi, excluding the chair and lamp. The dealer can supply two Zx8' pieces of woodgrained Panelok, three metal lockstrips, one metal shelf for books, two wood shelves with fixtures fitting the splines. a door cut to 2'x5' for a working surface, a plastic drawer and fixtures for the flower pot and picture.

Now, our poeiic voice must sPeok In rhymes not for from worsl, "Plug Nolionol foresl Products Week, Oclober fifteenth fo lwenty-first" !