O;*bnrt Long Dimension

Rough Dimension

Other Douglos Fir ltems

Huff Lumber Coaapany

Sqnlq Fe Springs division: 13535 Eqsl Rosecrons (Eost ofi Rosecrnns Turnoff, Sqntq Anc Freewoy)

Los Angeles: I 16 West I l6th Street (Eost off lmperiol Turnoff, Horbor Freewoy)

FOR YOUR REQUIREMENTSColl Plymouth 6-8191 sirs, what about it? If I can be of big use to you I will arrive on some date that you shall guess."

Life ond Deqth

So he died for his faith. That is fine. More than most of us do. But stay. Can you add to that line

That he lived for it too?

In death he bore witness at last

As a martyr to truth.

Did his life do the same in the past

From the days of his youth?

It is easy to die. Men have died For a wish or a whim-

From bravado, passion or prideWas it harder for him?

But to live: every day to live out All the truth that he dreamt, While his friends met his conduct with doubt, And the world with contempt.

Was it thus that he plodded ahead, Never turning aside?

Then we'll talk of the life that he led: Never mind how he died.

The Secret of Lumber Success

A lumberman moved to Kansas City years ago and deposited $100,000 cash in a trocal bank. When -asked the secret of his financial success. he said:

"f attribute my ability to retire with a 9100,000 bank account after thirty years in the sawmill business, to close application to work, the most rigorous rules of economy in business, thorough honesty in all transactions, everlasiingly keeping at my job and always smiling, and to the further fact that an uncle recently died and left me $99,999."

Repetition ond Reputotion

"All life is advertising and one great factor in advertising, as in all teaching, is repetition. Repetition is reputa- tion. Of course, it makes a difference what you repeat. Repetition makes reputation, but foolish repetition makes a reputation for foolishness. Although there is a difference between the mere power of repetition in itself, and the other and greater power of writing attractively and convincingly, mere naked repetition has a power of its own. Advertisers fail if they do not get clearly into their minds the power of repetition alone, without any ornament or paint or varnish or fancy trimming."

Ah, Youth

- "Jimmy," said the teacher, "what is your greatest ambition?"

Jimmy considered thoughtfully.

"I think," he said, "it is to wash behind mother's ears."

Answers To Poul E. Kenl's Questions

Could Poy Ofi In Soles

Paul E. Kent of Paul E. Kent Wholesale Lumber, has embarked on an extensive advertising campaign which is based upon six questions addressed to retail iurn'ber dealers. These questions are as follows: IIow valuable is your time? How many times each day do you answer your phone? IIow much of your tirne do these-calls take? Are they lum- ber offerings in which you are interested? How ofien do you buy the items that are offered ? and, Do many of these calls represent lost time to you ?

Mr. Kent believes that the replies to these questions, made _by _retail lumber dealers, will result in many positive sales leads. If you have any questions on Paul's -questions . or their answers call Paul at HOllywoodT-1I27 or visit him at 6404 Hollywood Boulevard.