$tun[ur! lLumter @ompilny, llnt.

SUGAR, PINE INCENSE CEDAR

341 | Esst 26th Street los Angeles 23, Calif.

ANgelus 8-2726

Since l9Ol

Ponderosa Pine White Fir

Town & Gountry Villoge

Polo Alto, Coliforniq

DAvenport 6-9669

Represenlotives ior Pickering Lumber Corp. ond West Side Lumber Co. ond ofher Reliobfe Sources members-to be presented at a NOFMA meeting since shortly after the association's formation a half-century ago.

Holton Rush, president of Greenhaw & Rush, Inc., Memphis, which conducts the NOFMA advertising prog'ra_m, reported that oak floors are growing in favor. More and more top decorators, he said, are turning to use of exposed oak floors as opposed to complete floor covering.

solid PHILIPPINE MAHOGANY

There is rising interest, he declared, not only in natural finished oak but also in oak floors which are colored to harmonize more directly with room color olans.

Association Vice-Preiident Walter T. Wbod. who also is chairman of the advertising committee, pointed out that the 1959 NOFX4A advertising' program agiin will feature the "hard-sell" approach to drive home forcefully the numerous superior qualities of oak floors.

Association membership now includes 92 companies and accounts for abo,ut 7lo/o of the hardwood flooring productive capacity in the Sor,9. ="d lqryl"$ian regioni.

Soufh tsoy Lumber Compony Exponds Wholesqle Operqtion

Phil Kelty, well-known Southern California wholesale lumber salesman, has been elevated to the post of general sales manager for South Bay Lumber Co., according to Harold M. Frodsham, president of the redwood distribuling concern. Kelty will have full charge of sales and distribu-tion, it was said. He will be assisted by Cecil \\,hiteside. a veteran in Los Angeles lumber sales, and Howard Stickney. Whiteside and Sticknev will cover the retail clealers in tie Southland, Nevada and-Arizona.

In addition to furnishing the dealer trade with all grades and dimensions of redwood lumber, South Bay rvill also distribute spe_cialty items such as combed palings and split redwood products, Kelty said. "\Are intend to service ihe reJlil dealers with quality items from reliable mills and, in addition, will offer a complete custom milling service to our trade." Keltv declared.

South Bay Lirmber Company is located in Hawthorne adjacent to the Ffarbor area, and Santa Barbara, Ventura and Bakersfield on the north. The concentration vard is also well situated for fast delivery to retail yards in Los Angeles, _Orange, Riverside, San Bernardino, Imperial and San Diego counties, it was pointed out. In addition to LCL, shipments will also be made direct via rail or truck & trailer.

Heup to Volley Post for Tolbol

_ Al Heup, veteran West Coast lumberman, has joined Talbot Lumber Company as its Valley representative, -according to Partners Fred Talbot and Joe Shipman. Heup, who formlrly operated his own wholesale business, West Pacific Lumber Co.. will cover a dealer area from Sacramento to Fresno.

Wisnom's Borbqrq Fitzwqter Heods S.F. Hoo-Hoo-Ettes

San Franci-sco Hoo-Hoo-Ette Club 3 installecl its neu1958-59 oflicer-q i11 a,'erenronv at tlre Q21ljf61nian hotel, Jurre r0. f,,ll.,ri ii;s

1957-58 term. Outguing Presiclent Doris l3elber, Hobbs Wall Lumber Co., \\'as presented rvith a gold medallion bracelet and u'armlr. applauded for her excellent leadership follou'ing the very- pl-eisant clinner. Nlany netv n.rember.s were received during the year and Club 3's plans for 1958-59 indicate an active season.

The new offrcers are: lst Vice-Presider.rt-Bunnie Bidwell, Drake's Bay Lunrber Co.

President-Barbara Fitzwater, \Visnom Lumbg Co.

2nd Vice-Presiclent-Sally Haddox, \\reyerhaeuser Sales Co.

Whoiesaie Distributors

Direct Mill Shippers y' Lumber y' Doors y' Plywood y' Mouldings y' Millwork t/ Bldg. Speciolties y' Armslrong Bvilding Moteriols

Cqll

5760 Shellmound 5t. r

Olympic 3-7711

EMERYVILIE Golifornio o Teletype OA-255

3rd \-ice-Presirlent-Suzar$re Marsh, t.l. S. lrlr-u'ood Corp.

Treasrrrer-Martha Greenfeld, Lamorr Lrrmber Co.

Secretar\--Lee Egger, George \\'incleler Co., Ltd. Initiation Chairman-Minnie Wicklund, Lhic_rn Lur.nber Co. Publicitl- Chairmar.r-Janet Johnston, The Robert Dollar Lo. llembership Chairmall-Julia McArthur, Dant & \\'ar1'locK.

The next n.reeting of the Northern California lumber\vomerl is called for Septernber 9, also at the Califorriian hotel, after the Sumn.rer hiatus.

\[arvsville-Baldw'in Construction Co. will build a composite building at Beale AFB on a low bicl of $1,814,000. First of its tvpe on the West Coast, the building will house ad,ministration offic"s, parachute and dingy shop, parachute tower ancl otlrer equipment for thc SAC installation for B--52 iet bom,bers.