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the late I920s, will be financed by dues payments on lumber shipped by members of NLMA's federated groups. Funding of the program will begin August 1, based on Tune shipments.
Ook Flooring Associqtion Votes Supporr of NIMA
The National Oak Flooring h'Ianufacturers' Association, welcoming a record number of nine neu' members at its recent mid-summer meeting in lVlemphis, Tenn., voted to participate in the projected million-<lollar rvood prornotion program of the National Lumber Nlanufacturers Association. Other meeting highlights included a preview of the NOFMA 1959 advertising program and an agency report that oak floors are winning increased popularity.
Principal speaker lvas Mortimer B. Doyle, Washington, D. C., executive vice-president of NLMA, who outlined plans for the wood promotion activities. He said the campaign will involve expenditure of from $1 million to $lt/a million annually.
The program is designed to expand the overall market for rvood products in the decade ahead, which should surpass anv in historv from the standooint of national economic growth, Doyle declared. Tlie 1960s, he predicted,. will see a sharp rise in populationhnd in living standards. The trend will continue, he added,.:,y/ith the nation building 2; million lromes a year by 1970 and'2rl million by 1980. Ily \975,he said, the population probably will have increased to 228 million.
"This outlook," he asserted, "presents a welcome challenge to the lumber industry. The industry must gear itself 1low to take aclvantage of the great opportunities which the future holds."
Executive Vice-President Henry H. Willins said the NOFMA was welcoming the largest group of new