BRUSH INDUSTRIAI, TUMBNR COMPAI{Y

Wiley's long Beqch Yqrd Plqns Huge 'Home Show' Eorly in 1959

Tlre George 'f rr\iiley Lumber Co.,6925 Atlarrtic A'"'etrue, Long Beach, Calif., rvill conclrtct a gigantic llonre Shorv sometime early next year for the yarcl's retail tracle. It u'ill represent one of the most extetrsive coilectiorls of cotrr-eu- tion-t1'pe displavs ancl e-rhibit booths er.er helcl in the greater Sorrthern California area, reports lticharcl A. Deininger, the 1'ard's sales directt-,r. Thesi clisplal's u'il1 be sponsored by rnore than 50 of the leacling nrarrufacturers, ivho have been invited to present tl'reir prorltlcts to the yard's custollters over the Shou'dates.

1'he yarcl, u'l-rich features lumber, sash, cloors, rooling, 1>aint .and ltardrvare, is ltrirlarily interesterl in promotirig its sales of leading nraterials. l{orl.ever, "our main goal.l' sar.s Sales Directcir l)eininger, "is to raise the standarcls of the 'lurnber dealer'-lr,,1-ling in tirle to gaiu onr statrrs of 'lurnber merchant.'

"\\Ie also fccl that this is a great opportunitr- to lrrersent ()11r_ re\\r package selling ancl '12 \\-ar-s to Par.'-clesigne<l to help the corrtr:tctor ancl thc hortre o\\.ner solr'c their brrilding proflenrs." he saicl.

"LJnique" Balance Corporation's booth at the recent Los Angeles Home Show featured sash and balances distributed throughout the Southern California market by The California Door Company of Los Angeles. Pictured here are John C. Quinn, sales representative for Unique, Victor J. Wolff, factory representative for Arizona, Nevada and California, and Art Parkins, general sales manager for The California Door Company. The Uni-Flex Weatherstrip Window Unit attracted the new home builder, the weekend Do-It-Yourself carpenter, and contractors and retail lumber merchants. It is a new item for the western market.