..SEASOIIEDLUTTIBER......AIIISBESI!''

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Something Any Mili Can Be Proud Of

And with the high-quolity, low-cost drying offered by Moore Cross-Circulofion Kilnslike the one shown hsrs-fsur mill con offer top-quolity seosoned lumber!

O Moore Cross-Circulotion Kilns ore designed wirh YouR mill in mind-ro fir YouR porriculor needs. Write todoylel us show how lhe Moore Cross-Circulotion Kiln con benefit your operotion ond improve your competitive stonding. Moke "seosoned lumber . of ils best" your slogon!

You cqn depend en flleqvgover 3/q-Cenlury experience in the monufqcfuring of Dry Kilns.

For Betfer Service on lhe Pacific Coosf Phone ' Reglonal Sqfes Offices

than enough to complete 37 California homes, Dealer Fox declared. But when his firm started to furnish lumber for the Pacific Ocean Park, which was given its public debut July 22, it required more than four million feet and a 'round-the-clock, service-and-delivery schedule, which was under the personal supervision of Robert "Bob" Sievers, general manager of the retail lumber firm.

Pacific Ocean Park is the Southland's newest tourist attraction. The $10,000,000 28-acre fun center, created by Columbia Broadcasting System and the Los Angeles Tuif Club and their associates, is considered to be the finest in the United States. It includes more than 40 amusement rides and 75 separate structures with more than 50/o of the facilities under roof. Dozens of restaurants are situated rvithin the park and along the pike.

Ever alert to new business. Tohn W. Fisher. Tom Fox. Bob Sievers and staff not only furnished %)% of the lumbei

TWX: VN2299 for the park structures but all the lumber and interior finishes for the restaurant buildings as well. This, of course, required that "extra" super service which Tom Fox claims secured the job for his yard in the first place.

It also created new jobs at the Fisher yard to help service regular customers and expedite delivery 24 hours each day to the Ocean Park.

During the eight months it required to complete the remodeling and building program at the Ocean Park Pier, Bob Sievers was on hand at the project to assist George W. Ewing, purchasing agent for the Los Angeles Turf -Club, fnc., who was charged with all procurement of building materials. Bob was on the job every day of the week to see that Fisher lumber arrived on schedule as promised.

"We are throughly convinced it was our service attitude that maintained customer relations on the iob that created

STonley 3-1050; STole 5-8873 (Coll Toll Free from Son Diego ond Norionol ciry-zEnirh 8873) the 'togetherness' that helped us carry this challenge through to completion," sairl Tom Fox.

In line with the e-xpansic-,u program rrow it.t progress at John W. Fisher Lumber Company, three nerv emploves have been added to the staff. Dick Snicler. for the past 12 years identified in retail lumber sales in F-clrnonton, Alberta. Canada, and sales manager for a wl-rolesale remauttfactttring concern for seven years, has movecl his family to Santa Monica and 'lvill l-randle yard sales for the retail cotrcern. Willianr Romney, formerly with the Romney Lumber Co., Salt l.ake City, has also decided to make Santa Mor.rica his home. He will handle hardu'are ar.rd lumber sales for Fisher. And last, but not least, Bud rr\-alling, for the past two decacles identified in retail lumber sales in the Sar-rta Monica area, has been named assistant general manager to help Tom and Bob in both admir.ristration and sales.

"We have an organization that is hard to beat. Every marr and woman is an expert in the field of customer service," declares Ton-r Fox.

Retirement Checks to 17

Retirement checks were received July 10 by 17 veteran Southern California lumber indr.rstry employes in ceremonies at Itodger Yorrng auditorium, Los Angeles. J. V. Dillon, trust officer of the Bank of America, made the initial presentation for the Southern California Lumber Industry Retirement Fund under this n-rulti-million-dollar Program.

A joint labor-management conrnrittee to aclnrinister the fund includes Ralph D. Russell, Consoliclated I-umber Co., chairrnan, and C. C. Renfrou', secretary, AFL-CIO I-umber & Sawnrill \Arorkers Local 2288. Tl-re ulan covers more than 5,000 workers employed by 450 lunrber firms and is supporte<l by $17.50 monthly employer contributions per rvorker, paying benefits up to $100 a month. Workers are eligible for the benefits at the age of 60 altl-rough no retirenrent afie is compulsory.

DFPA Adds Five to Promotion Stqff

Corrtinrring the current expansion of its Field Promotion department, the I)ouglas Fir Plywood Association has added fir'e men to tl.re national lield staff, bringing the total to .18. The augmented staff, according to \Ar. E. Difford, DFPA managing director, will continue to provide the same services to plywood users and specifiers as it has done since its inception 20 years ago. These ir-rclude adr.ice to and consultation with architects, builclers, dealers, and industrial users of fir plywoocl ir.r major rnarkets throughout the country.

Difford also annout-rcecl tl.rat Dottslas \\ralker, formerly DFPA regional representatire itt llostott. lias been named to the dual capacity of regional rrattager irr 'facoma, and assistatrt to Stanlel' A. Taylor, field promotiorr clirector.

Hnw Lumber Looks

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30.8% above production; shipmer.rts clirlbed 9.7/o above. In the prior rveck, orcl.ers hacl zoonred 49.5/o above procluctior.r, shipnre nts 37.3/o alrove, anrl in'the holidal'rveek ending July 5, orders soared.58.0/o abovc procluction The r.veekly average of west coast lu,trtber prorluction <luring June u'as 157,283,000 b.f., orders avcrag.erl 157,278,000 lr.f., and shiptrtents 172,104,000 b.f. . Orders ol 91,223,000 f ce t rverc 37.9/o above lrrociuction at 119 mills reporting to tlie Western Pine Association in the week ending July 12, above both th,c prior rveck and tltc satrte 1957 week Redq,ood productiott re:rchecl -11,2'16,000 fect tluring June, accord,ing ito the nrember mills reptirting to thc California 'Redwood Association. Shipments of 17,930,000 feet rvere alrove the tr'{ay figures b1' nearll'a milliotr f.ect, rvlrile June orrlers ol' 17,790,001J {cct rvcre a,bout 500,000 feet above \Ia1-. Or<lers on h:rnrl Jun,c 30 u'erc 56,(10.1,000 feet Orders of 25,011,000 feet rvcre 8.67c/o 'al>ovc lrroductiotr at 97 nrills reporting to the Southern Pine Association in the rveck ending Jttl1. 19.

Arraheim-A $33,000 pcrtnit nas issrterl to Harrl' Patrick for a ,1-unit apartn'rcnt'building at 11.i2 \la-viair St.