Sontq ftlonicq Yord's Custorrr€r-Service Policy Wins Two Big Bqy Areq Construction Jobs

John Vl/. Fisher Lumber Go. Supplies the Materiqls for Surf R.ider Inn qnd the New Pcrcific Ocecrn Pork

"Our staff worked around tl-re clock, weekends and holidays to service the contractors and builders," said Tom Fox, president of the John W. Fisher Lumber Company, Santa Monica, California, when he conducted the CLM representative on a recent tour of tvvo big building projects completed during the past two months in the Bay area. This retail lumber concern furnished in excess of five million feet of construction lumber and interior finish materials for the new Pacific Ocean Park and the beautiful Surf Rider Inn, Santa Monica's first new hotel in 27 years, which was of,frcially opened May l8 rvhen the rnanagement welcomed more than 5000 visitors, following a full week of lavish preview parties for press, film celebrities, civic and business dignitaries.

For this project the Fisher organization furnished all the lumber, wall paneling and interior finish, which representecl well over a million board feet of materials. The Surf Rider Inn sprawls leisurely across three acres of tropically landscaped ocean frontage, is three stories tall, 90,000 square feet large, sports t'lvo heated sr,vimming pools in the garden lanai and has 110 studio living-room apartments.

Exotic wall surfacins adds a tasteful note of warmth and color and sets ofi= the beautiful paneling of various species of imported and domestic harclu'oocls. The spacious public rooms, bars and banquet facilities are all finisl-red in beautiful hardr.r'oods.

The lumber furnished for tl.re Surf Rider Inn was more