L.[. IIRY IIL]IS REBUITI g,,d;I["I DOUOLAS FIR

4261 Shcilq 3f., lor Angcler, Colif. Telephono ANgclur 3-6273

We qssure our cuslomers poinsloking ond coreful hondling ond drying of their lumber.

Dee Essley, Presidenl

Morshqlt Hwords, Superinlendent

one of l0 woods from the WESITRN P/NE ngion

Rugged strengh, straightness, durability, high nail-holding ability-those are the traits that make Douglas Fir uhsurpassed for heavy construction. lt's an economical wood for residential and light construction, too, and much in demand for industrial uses, poles, ties, boxes and crates. Douglas Fir comes in 3 select, S common, 3 structural, 4 dimension, 4 factory grades. lt is available from most Western Pine Association member mills in straight or mixed cars-together with the other woods of the Western Pine region.

IDAHO WHITE PINE

PONDEROSA PINE

SUGAR PINE

DOUCT.AS FtR

TARCH

WHITE FIR

ENGETMANN SPRUCE

INCENSE CEDAR

RED CEDAR

LODGEPOLE PINE

Three lhings To Sell

By A. Merriem Conner

The salesman has no easy jobOr so it seems to me, He's got.to sell three things before He makes a sale, you see.

Now two things that he's got to sell, No customer will buy, I'm sure that I could never be A salesman if I try.

A salesman, first, must sell himself, To woman, man, or maid; He's got to win their confidence, Before he makes a trade, He's got to know his customers, And meet them on their ground, That calls for good psychology, And other things profound.

The salesman next must sell his firm; The buyer wants to know

The firm will back its salesman up Before he says he'll go.

Its policy he wants to know, . Its will to see things through, Its standing and its honesty, fts brand of service, too.

And third, the salesman has to sell The things he's sent to sell, If he has sold himself and firm, ft's safe enough to tell That he will sell the thing he wants The customer to buy, But I could never, never be A salesman if I try.

Nolhing Personol

She was a tall, lovely looking young lady, and she was playing a practice game of golf alone. She was stooping over to tie a shoe lace when a sliced drive from the other fairway came sailing over and hit her most indelicately, not to mention severely. She was fighting mad and her eyes blazed with wrath when the handsome young rnan from the other fairway came running over to make his apologies.

"Sir," she cried, "what do you mean by shooting over here and hitting me right in the middle of the back?"

His eyes twinkled. "It didn't look like the middle of the back to me."

"Sir !" she cried again. "You're a total stranger to me. It's the middle of the back to you, see?"

Frqnklin's Helpf ulness

Ben Franklin once wrote the following note to a man who had approached him for a cash loan:

"I send you herewith a bill for ten louis d'ors. I do not pretend to GIVE such a sum; I only lend it to you. When you shall return to your country with a good character, you cannot fail of getting into some business, that will in time enable you to pay all your debts. In that case, when you meet with another honest man in similar distress, you must pay me by lending this sum to him; enjoining him to discharge the debt by a like operation, when he shall be able, and shall meet with such another opportunity. I hope it may thus go through many hands, before it meets with a knave that will stop its progress. This is a trick of mine for doing a deal of good with a little money. f am not rich enough ^to afford much in good works, and so am obliged to be cunning, and make the most of a little."

(A thowghtful reading of the aboae will erplain fwlly zuhy Fra.nklin has often been calletl the wisest man in American history. )

Greqf Mqnners

She was telling her neighbor about her daughter Mandy's new beau, and what polite manners he had.

"How you mean he got sich high-toned mannahs?" asked the neighbor.

"Well, jes t'give you an idee, when dat man drinks coffee, he po'es hit out in his saucah jes lak common folks. But he don' blow on hit lak we does. Nossuh ! He don' blow on hit ! He jes fans hit wid his hat."

Ingersoll on Country Living

It is no advantage to live in a great city, where poverty degrades and failure brings despair. The fields are lovelier than paved streets, and the great forests than walls of brick. Oaks and elms are more poetic than chimneys and steeples. fn the country is the idea of HOME. There you see the rising and setting sun; you become acquainted with the stars and clouds. The constellations are your friends. You hear the rain on the roof, and listen to the rhythmic sighing of the winds. You are thrilled by the resurrection called Spring, touched and saddened by Autumn-the grace and poetry of death. Every field is a picture; every landscape a poem; every flower a tender thought and every forest a fairyland. In the country you preserve your identity-your personality. There you are an aggregation of atoms. fn the city you are only an atom in an aggregation. In the country you keep your cheek close to the breast of nature. You are calmed and ennobled by the space, the amplitude and scope of earth and sky; by the sanctity of the stars.