PecrFrc FoREsr PnoDucrs, INc.

\THOLESALE LUMBER

Douglas Fir - Redwood - Ponderosa dnd Sugat Pine

Moin Ofilce qnd Yqrd

9th Avenue Pier lWinoaks 3-9866-7

Oqklond, Cqlif.

TWX OA 216

Buying Oftices

Eureko, qnd Ukiqh, Colifornio

Eugene, qnd Grqnls Poss, Oregon

Brqnch Oftice

4508 Grenshow Blvd. los Angeles 43, Coliforniq

AXminster 2-0571

TWX LA 3t5 ment committee for the association, E. W. Daniels of Harbor Plyu,ood Corporation said that last year's record-shattering sales figure of 3.9 billion feet represented a growth record in which sales have multiplied six times since the association laid the foundations for joint industry promotion and that it has tripled since the end of World War II.

Daniels forecast even greater sales of 4.5 billion feet in 1955, saying that a great mass-market selling effort is vital to the continued expansion of this fast-moving industry.

Hordwood Plywood lnstitute Plqns Increosed Aid to Refoil Deqlers

The emphasis rvas on quality control and trade promotion at the summer meeting of the Hardwood Plywood Institute in Atlanta Jl:ll'e 16-17, attended by more tl-ran 70 members and guests. Nerv qualification rules for the HPI label were approved by the membership. Promotional plans for furniture manufacturers and dealers and retail lumber and hardrvare dealers were disclosed.

The main feature of the clualification rules is an even higher performance average than the 10-cycle soak and dry test for type II plyr'vood previously in effect. To assure highest quality, HPI mills must begin an accelerated testing and quality control inspection program when a mill's performance falls below 80/o of 15 cycles.

Other provisions require a regular procedure of submitting samples to the HPI testing laboratory in Atlanta and the use of grade charts in each plant. These charts,

Representing on a wholesale, direct mill shipment basis some of the older and better Fir and Pine manufacturers in Oregon and Northern California GREEN OR DRY ROUGH OR SURFACED

By rail or truck, loro$t Products $ales Compilny

showing what veneers and characteristics belong in each grade, are placed in assembly and inspection locations in the plants. F'ollowing the quality control discussion, all in attendance visited the HPI laboratory.

Plans for Lumber Dealers

Richard D. Behm, HPI trade promotion director, described three promotional plans for lumber dealers. The first-the idea of promoting wall paneling to match flush doors-has become a "permanent" theme, because of its success and importance.

Behm said two other plans are being developed. The first involves the compilation of a "do-it-yourself" plans and idea bibliography to be placed in retail stores. The plan ideas will feature the use of hardwood plywood as a home workshop material. The aim of the. bibliography idea is to strengthen the position of the retail lumber store as the center for ideas, plans and supplies for do-it-yourself activities.

Promotional kits for retail dealers on the theme of modernization with hardwood plywood are being prepared for use this fall. The kits will contain sales aids, modernizing ideas, banners, ads and display material. The theme will be backed up by the HPI's nationwide publicity and advertising program.

The HPI membership heard a full report on the progress of the publicity program. Evidence of newspaper, radio and consumer magazine use of stories relating to hardwood plywood showed that more than one million "reader impressions" per day are being obtained.

Union Trqnsfers John Gordon lo L. A.

Sherman Bishop, sales manager of Union Lumber Company, announces the transfer of John Gordon to Union's Los Angeles office, where he will be working under Abel Jackson, Southern California district manager.

William Armstrong, formerly in the L. A. offrce, has been transferred to Union's San Francisco headquarters and will be covering the San Joaquin Valley and parts of the East Bay.

Bovard Shibley, who rvill continue to service accounts in the Greater Bay area, u'ill expand his territory to include Gordon's old territory in the Sonoma and Sacramento Valley areas, Bishop stated.

Empire Hoo-Hoo Honors Gordon

The Redwood Empire ,Hoo-Hoo Club 65 met at the Union hotel in Occidental July 8 and devoted the evening to a sendoff party in honor of John Gordon, the club's president, who has been transferred to Union Lumber Company's Los Angeles office. Past President Joe Schafer made the arrangements for the successful meeting and going-away party at the food palace long famous for its Italian delicacies. Following cocktails and dinner, the club presented Gordon with a golf bag in appreciation of his good work during his term of office.

Succeeding John Gordon to the presidency of the Redwood Empire Hoo-Hoo will be Steve Yaeger, Yaeger & Kirk Co., Santa Rosa.

The next meeting of Redwood Empire Hoo-Hoo will be the evening of August 12, and in the Willits area.

Really Covers fhe Field!

They went thataway! These folks really get out and GO! We don't iust belieue in "Sen:ice" we giue it! Like the signpost says, give us a call for a demonstration!

Our export division is under the capable management of Bill Lahmann.