BRUCE

Flooring Pockoge

3 Convenienl, profit-mcking pockoge for

3 gruce Rqnch Plonk qnd Bruce Fireside Plqnk Flooring

. r Easy to stock, display and price.

. Saves time in selling to "do-it-yourself" customers. ' t Easy to figure . each carton covers 20 sq. ft. of floor area.

' I L91gtE are- nested from 10" to 8' with equal lineal footage i of 2/a" and 3/a" widths. .

3 r Complete laying instructions printed on carton. .

. Package protects flooring from damage.

Flooring is factorv-finished for easy installation.

OnOE\ TODAY! Bruce Ranch Plank and Bruce Fireside : c Plank Flooring in the "Do-it-yourself" Package.

BRUcE co., MEfilPHts, TENN. For literature and prices, contact:

Joint meetings are being held betrveen the Veterans Administration and the FHA offices in Long Beach and Los Angeles for the purpose of reconciling the differences in interpretations of minirnLlnl property reqrrirements. It is the hope of the three offices that major differences in the application of grading requirements and many structural requirements rvhich have caused trouble to builders in the past in tl-reir attempts to meet double standards of compliance will shortly be ended.

Redding Permits Set Record

Redding, Calif.-Building permits issued in Redding for the first six months of 1955 established a new record and topped 1954, the previous high, by $30,000. March rn'as the biggest month in this year's first half, rvith permits at $470,500. June rvas the lorv month at $90,561.

Jsck Jones Joins LM&SC

Sales Manager Bill Belau announces that Jack Jones, formerly manager of Rocklin Lumber Milling Co., has joined the staff of Lumber Mill & Supply Company, Roseville, Calif., as assistant sales manager. Jones is well knor,vn to the trade throughout Northern California and r'vill now be at the LM&SC phones for service to its customers.

Oxnqrd Building Record

Oxnard, Calif.-In 1955's first five months, this coastal city's new building volume was only $1,700,00O less than its all-time high of $8,500,000 for an entire year. The total so far rvas almost $4 million ahead of 1954 in the same period.

Excessive speed traffrc accidents in was the principal cause 1954.

of

'Producls in Action' ls Theme of NRTDA €levelqnd Exposition

"Products in Action" is the challenging theme of the second annual Building Products Exposition being sponsored October 11 to 15 in Cleveland's public auditorium by the National Retail Lumber Dealers Association, according to a brochure and floor plan which has been sent to a1l prospective exhibitors.

"The principal objective of the exposition," the brochirre points out, "is to center attention on modern merchandising, marketing, and selling techniques that rn'ill sell the full production of manufacturers' products and bring into sharp focus the huge repair and modernization market that has been largely overlooked in other building product expositions."

The entire exposition program is being geared to help the manufacturer sell his merchandising and marketing ideas, as well as his products, to the thousands of alert and progressive dealers who are constantly seeking better know-how and up-to-the-minute techniques for improving their promotional efforts.

"All manufacturers who exhibit at the NRLDA Exposition are urged to design their exhibits to serve as practical demonstrations of methods that lumber dealers should use in presenting those same products to the public at the point of sale in their own stores."

All requests for exhibit space and inquiries about the exposition should be addressed to Martin C. Dwyer, Exposition Director, 302 Ring Building, Washington 6, D. C.