New Profit$ IN o NEW PRODUCT$

New Satinlac Lightener Holds Natural Wood Tone

Weldwood Satinlac Lightenera totally new product designed to provide a finish whic,h retains the natural color tone of the wood, is the highlight of a general revisi,on of packaging, pricing and products in United States Plywood Corporation's line of Weldwood wood ,finishes and adhesives. Architects and others have for years sought ways of retaining trhe natural wood tone. Satinlac Lightener provides a solution through development of a unique "anti-wetting" agent, designed as a ,base coat, on top of which Satinlac may then be applied without darkening. One gallon of Satinlac Lightener covers 300-350 sq. ft. It dries in less than an hour.

U. S. Plywood's new pricing policy, said company, applies not only to the Weldwood finishes but also to Weldwood Resorcinol and Plastic Resin Glue. Under t'he new policy, the dealer discount has rbeen raised from 33VtVo ro 4$/o-a move calculated to increase the dealer's profits on these items. For finishes, the new discount rate applies to orders for 12 gallons or more. T'he entire line of Weldwood adhesives and finishes is thus standardized aI a 4O% discount to the retail trade.

.BEIGE BROCADE' ADDED TO CELOTEX CEILING TILE LINE

A decorative pattern called Beige Brocade brings to three the number of color patterns being offered by Celotex in its non-perforated Designer Tile line. Celotex also markets a companion line-its Hush-Tone noise-quieting tile, one of whic,tr features a colorful fleck pattern.

"This will help dealers f'r.rrther capitalize on the ,current high demand for such ceiling material on which sales continue to rise steadily," said Marvin Greenwood, vice-president and director of merchandising. He explained:

"The fact that ceiling tile saleswise has become one of the most popular decorative products in lumber-material dealer inventories, style and color selectivity is onc key to stimulating sales 'even further."

Celotex also is helping stimulate this demand in both new house and remodeling trrilding activity ,by targeting its major 1958 advertising campaign on ceiling tile. Testimonial ads featuring top-notih TV stars Steve Allen and Hal Maroh are being run in leading consumer magazines.

Special point-of-purpose display ai'ds, literature, direct mail and newspaper mats are being made available to enable dealers to cash in on this national campaign through direct tie-in local merchandising.

The new Beige Brocade, like its counterparts in the Designer Tile line, Brush Stroke (gold strokes on a True-White surface) and Si'lver Lace (lacelike silver design on a TmeWhite surface), is designed for easy installation. The 12x12-inch tile can be nailed or stapled to lx3-inch furring strips. Nails and staples are completely concealed because of Celotex's special "E-2" joint.

All inquiries regarding NEW PRODUCTS, New Literature or booHets and other items mentioned in this section should bE AddrESSEd tO TTIE CALIFORNIA LUMBER MERCHANT, Room 508, 108 West 6th St., Los Angeles 14. Your inquiries will be promptly forwarded by us to the manufacturer or diCtributor, who will then answer your inquiries direct.

Further information .can be obtained on this new Beige Brocade pattern as well as other members of The Celotex "family" of new ceiling tile'by writing T,he Celotex Corporation, 120 S. LaSalle St., Chicago 3, Ill.

GRANDVIEW MURALS POPULAR NEW BEST.SELLING ITEM

Dealers and distributors looking for "impulsef items to add to their present volume without investment in inventory, will be intarested in the complete line of popularpriced, full-color m'urals recently introduced 'by Glenview Products, Inc., of Milwaukee, Wis. Known as Grandview murals, this new line features 24 exquisite, giant-size reproductions of famous American scenes. it is stated. E.ach of these natural-color scenes is designed to meet the nationwide demand for smart new decor in homes, commercial and professional offices, nstitutions and industrial olants.

Joint Cement And Tape In New Packaging

The Reardon Company has introduced a new combination pack of joint cement and reinforcing tape. Designed primarily f,o,r small dry wall jobs-such as involved in adding a room, finishing a ceiling or sealing a doorway-the special package conrtains a 60foot roll of tape and enough joint cement to cover 150 to 200 square feet ,o{ gypsum board. These are not new products, but standard Reardon items done up in a new gold package. Reardon's joint cement is a specially formulated compound used wittr Reardon's joint reinforcing tape to filI and conceal ,the joints in wallboard preparatory to painting, texturing or papering. Use of the special Reardon slotted tape assures better bonding. Both the cement and the tape were developed in the field to filI the needs of the professionals and home owners alike. The cement is uniform in quali,ty and is easily mixed and applied. Reardon's joint cement also may be purchased in five and 25 p,ound bags. The special reinforcing tape is available in 75, 250 and 500-foot rolls

Wen Power Saw Kit

Grandview Full-Color Murals are available in 3 popular sizes, all ofiered at competitive list prices for profitable re-sale. Sizes include 381"x59" at only $7.95 retail; 45"x65" at only $8.95; and 511"x75", superbly finished in durable, cloth-like Canvatex, listing at $24.75.

Dealers and distributors are invited to write for full-color brochure and full information on sales helps available, discounts and other details, to Glenview Products, Inc., 322 N. Jefferson St., Milwaukee 2, Wis.

New Oregon Angle Pal

Angle Pal, a transparent device to measure chain cutter angles, is being manufactured by the Oregon Saw Chain Division of Omark Industries, Portland 22, Oregon. To check accuracy of a filed saw chain, user places Angle.Pal on top of c,hain, matches 35 degree lines on Angle Pal with top plate angles on cutters. Side plate angles are c,hecked'by aligning 9O-degree guide lines on Angle Pal with side plate angles of cutters. The slightest difference is easily seen thro rgh the transparent measuring tool. Corrective filing may then be done. Made of strong polystyrene, Angle Pal has markings for iboth left and right hand cutters, is six inohes long and weighs less than an ounce.

There should be lively demand forr the famous Wen Electric "8 Saws in l" Power Saw of which hundreds o'f thousands have been sold in this country and abroad-now made available in Kit form for $32.95 List, first time offered i'n Kit form for less than $50. Kit consists of a handsome, heavy gauge, metal carrying case that holds the Saw wi,th blade inserted ready for action, a Perfect Cir'cle Cutter and Rip-Sawing Attachment and 5 Assorted Blades. These blades include 3 wood cutting blades ranging from coarse (7 tee,th per inch) to a fine scroll rblade (14 teeth per inch) and 2 metal and plastic cutting ,blades, l8 to 32 teeth per i,nc,h. Weighs but 3% lbs. Factory packed 3 cartons of single saws per master carton, shipping weight is 20 lbs. Manufacturer believes this Saw Kit will outsell even their famous Model 5O5 Saw eventually and that dealers who stock and display ,them will profit accordingly.

Masco Introduces New Home Intercom

Masco's new Home Music Distribution and Intercommunication System ope'rates seven remote stat,ions in addition to ,the master station, or a total ,o,f eight. The Mas'ter station can contact one or more rooms at the same tirrne, or can speak to all rooms if desired. Feature of the system is the ability to set up "Remote'to-Remote" conversation. Any room can converse with another. Flicker light on Master indicates "busy" signal when Remotes are conversing. All Remote stations are installed with an "OFF-RADIOLIS,TEN-TALK" switch as well as a volume control to, individually set desired level. Separate ",Speaker Vo'lume" conrtrol on the Master allows volume to be varied witthout affecting level at Remote stations. The "Private" hookup prevents eavesdropping between Master and Remote Stations.

Evju Products Handling New Linnwood Building Board

Linnwo'od Building Board, a product combining the lightweight stability and strength of laminated wood with the smooth hard surfaces of oil-tempered 6ber, is now being produced by Western Panel, Inc., of Sweet Home, Oregon. Linnwood is produced under license firom Ralph Chapma'n. It is manufactured in one operatiron from resins and specially treated Douglas fir shavings with smooth oil-tempered fiber faces applied on both sides. The board provides an excellent paint surface and is made to order for all types of cabinetwork, partitions, wardrobe doors and sink-top underlayments. Linnwood is cu,rrently available in 4'x8' sheets in l" thickness, and may soon 'be produced in fu" and ft" thickness as well. Shipping weight per 1,000 sq. ft. is 2,500 l,bs.

For ,complete information, brochure and prices, contact Evju Products Co., Inc., Linnwood distributors for the Western states and Hawaiian Islands, at World Trade Center, San Francisco 11. In S,o,uthern California, contact Walt Harrell, Evju P,roducts Co., 4501 Firestone Blvd., South Gate.

Harbor Plywood Introduces

HIGH DENSITY PLYWOOD

Harbor Plywood Corporation has introduced a high density face to its Harborite overlaid fir plywood line, announces H. W. Van Natta, director of sales. T'he new product will be known as Harborite-HD. The high resin content face is particularly smooth and a'brasion resistant and fills the need for a superior overlaid fir plywood with an especially hard overlay. It is manufactured by a special process developed by Harbor Plywood and is made to meet or exceed the reqmirements of Douglas Fir Plywood Association's commercial standard CS45-55. The normal color of Harborite-HD is a distinctive, warm tan or walnut, and tblack is also available on special order. Weight of the overlay is 60/60, and double overlay can be applied to panels to obtain 120/120 weight.

KROEGER EQUIPMENT TO HANDLE KWIK-MIX'MOTO-BUGS,' MIXERS

The Kroeger Equipment Company, 279 El Cajon Blvd., El Cajon, Calif., has been named by Kwik-Mix Company, Port Washington, Wis., to handle its full line of construction equipment. Kwik-Mix products include two sizes of the "Moto-Bug," a big capacity power wheelbarrow that is easily interchanged from a fork lift to a hopper or platform carrier, and several models of plaster-mortar, bituminous and concrete mixers. Territory assigned to Kroeger Equipment by Kwik-Mix (a division of Koehring Co.) consists of San Diego county.

Pickett Home Mark House Numeral

Designed in three dimens'ions, Home Mark Numerals are fabricated from "Zemac 5" die cast metal. New advanced styling adds prestige to all types of homes. This full size letter (four inches high) is easily recognized in all types of light adds beauty to light op dark walls. Three dimensional design makes Home Mark Numerals easy to read. Numerals are finished with lifetime triple chrome plate or brite brass protected with a baked transparent lacquer, tested for positive protection against corrosion. Beautiful lifetime plating stands out against the sprinkled pebble die cast finish. Extra long screws supplied with each number mount easily on any wall. Simply installed with screwdriver. Job'bers and dealers inquire for free literature. Wire display rack free with initial order of fifty units. Suggested list price 55c each-carded from Pickett Products, Inc.. ll11 South Fremont Avenue. Alham,bra. Calif.

can obtain a separate melody Control Uqit for $12.0O and add it, transforming the chime into an eight-note melody (C-37) type. Edwards has also created a co orful self-operat- ing merchandising display for use at the point of sale, to demonstrate the unusual features of thc new line.

Security Quick Drying Sealer

A new plastic finish has been introduced to the national market by the Security Paint Mfg. Co., Los Angeles. Quick Drying Sealer seals, primes, finishes. Can 'be used on floors, futniture, trim and linoleum. It dries in 30 minutes and can be walked on in one hour. Quick Drying Sealer may be used on new or previously finished surfaces. It does not darken with age. It leaves a lustrous finish that needs no waxing after the application. Quick Drying Sealer is durable, shrugs ofi water as well as all cleaning agents, and has no unpleasant odor. It's highly resistant to abrasion and scuffing.

JAMES L. HALL CO iutnooucEs ,CEDARLAM, FOR GYMNASIUM SEATS

The James L. Hall Co. of San Francisco has joined the laminated wood products parade with production of "Cedarlam," a laminated Port Orford Cedar product made especially for gymnasium, bleacher and stadium seats. The first shipment of "Cedarlam" was earmarked for permanent bleacher seats in the University of San Francisco's new gymnasium, to be co,mpleted by the end of July.

FR.EE CIRCULAR SLIDE RULE

General Industrial Co. has introduced a handy circular Slide Rule for engineers and for ot,her plant and office executives. Any executive who must perform s,imple calculations will find this convenient, ,pocket-size calculat,o,r extremely useful in his work. Operation of the rule is simple and the 'results are accurate. To multiply, divide and find proportions is easy and exceptionally fast with this convenie,n( circular rule. Complete easy-to-follow instructions will be included with each slide rule. For your free Circular S,lide Rule, write to General .Indus,trial Oo., 5738 Elston Ave., Chicago 30, I11.

EIGHT-NOTE DOOR CHIME AT NEW LOW COST

With the development of a new chord chime line, a major advan,ce in door chi,me sound, price and s,tyling rhas been achieved by the Ed,wards Company, 90 Connecticut Avenue, Norwalk, Conn. The eight-note melody Chordette chime now provides the same sound previously obtainable only in the high-prriced motorized chimes-but at a new low price of only $25.95. Chordette ohimes are availa.ble i,n two versions, both with rioh chord sounds. Model C-37 combines in a single unit, for the first time, an eight-note melody (rfront door signal) and a dual-chord two'-note chime (back door.) A standard twonote third signal is also provided, for optional use as a sick call, privacy proteotor or telephone code call. Model C-35, which lists at only $13.95, has a dual-cho,rd twonote front .doo'r signal, each note a chord being made u,p of ,two simultaneous tones. As an added sales feature, the two units have been designed so that at any time the purchaser of the dual-chord ,rnodel (C-35)

"Cedarlam" is manufactured from Port Orford Cedar clear 2" sections laminated to a nominal 2x10. The process yields a long, wide, clear piece of Port Orford Cedar, practically unobtainable otherwise due to the high price and scarcity of clear Port Orford Cedar logs.

Principal advantages of "Cedarlam" include: (1) Splinter-free characteristics of Port Orford Cedar; (2) availability of long, wide clear lengths; (3) elimination of cupping and twisting (practically all V,G.); (4) pitch and sap-free (not staining to clothes); (5) high natural rot and abrasion resistance; (6) pleasing odor and appearance.

In addition to interior seating, James L. Hall Co. can produce "Cedarlam" with exterior glue for outside or stadium use.