l. W;il;or?t Bo"le Co*pana

- Importers and Brokers -

PLYWOOD & LUMBBR From the Orient

ADums 1-4361 o 204 Eqst 32nd Street o Los Angeles 77, California

Roy Sfqnton Hosfs HIC Members Of Soufhern Colifornio

Southern California members of the Home Improvement Council were guests of Greater Los Angeles Chalrman Leroy Stanton^at the University Club, June 17. Tl-rose present included Hal Brown, president, and Orrie W. Hamilton, executive vice-president, Southern California Retail Lum-

Assn.; Thomas J. Fox, president, John W. Fisher Lumber Co., Santa N,{onica; Harry G. Stewart, Building Contractors Assr.r. of California; N{el Doernl-roefer and Richard D. McNish, Home Builclers Assn. of Los Ar.rgeles, Orange and Ventura Counties ; representatives of the brrilders hardware, paint and varnish, plumbing and other constructiou industries, and many n-rore, including banking, and savings ar.rd loan league associations allied with the building trades. Tl.re power and light companies, gas companies, and Chamber of Commerce also harl men on hand.

Following luncheon, Greater L. A. Hlchairman Stanton urged the early election of a slate of local officers to aicl hin-r in implementing a modernization program for the area. A history of OHI and HIC activities in the area 'il'as then heard.

How HIC Aids the Retail Yard

Dealer Tom Fox spoke on the value of package modernization deals to the HIC program ancl, while in direct competition, he praised the sales promotion and marketing policies of Sears, Roebuck & Co., whicl-r has given them highest sales in history in the past five months while most other business has suffered. The retail lumberman admitted his own yard's sales were up one-third over 1957 and credited it to the HIC participation.

Plans to enlist more building contractors in the movement were discussed, and it was next suggested that horne buyers be educated to repair and modernization. Following a hearing of other plans, exhibits and promotion gimmicks, Roy Stanton appointed a steering committee, including the SCRLA's Orrie Hamilton, to start the action on the various projects discussed at the luncheon.

NAHB Increqses Institute Scope

Washington-In recognition of the increasing importance of research to the nation's multi-billion-dollar homebuilding industry, the National Association of Home Builders has broadened the scope of its Research Institute and placed it under the full-time direction of Ralph J. Johnson.