TIID BIIJT

\-f NCn upon a time ry= in a city not far away there was a Conscientious Roofer. Everyone knew him to be an honest and steady worker. Many of the town's finest roofs M were the result of his handiwork.

One Duy a friend met the Conscientious Roofer. "You look worried, " said the friend. "lt is true, " replied the Conscientious Roofer, "For I have not put on a roof for months. " ffit

The friend, knowing the reputation of the Conscientious Roofer, asked him the reason. "l do my work too well, " was the answer. The friend was puzzled for a moment. "The man who does his work well should be a busy man, " declared the friend. The Consci?^l"1gr Roofer sighed: "I know, " he said, "but my bids are always high. ffiOther roofers get the jobs. They do not favor quality. "

"Then you must find some way to cut your costs, ":#advised the friend. "The towns-folk want quality, but not at too great expense. "

The Conscientious Roofer went his way. When he reached home, he found his little son standing in the back yard with a hatchet ffiE t" his hand. "What arlyou doing, son?" he inquired. . "Moth"r aitea me to open this .ur, ffi of beans, " the little son replied . " Well, ==-M my boy," laughed the Conscientious Roofer, "you and difficult way. Whv not use the can-opener?"

Roofer then showed his son the speed and ease with which cans are opened with a modern c ='W' :&D-oP€ner. =.#E

That night the Conscientious Roofer thought of what his friend had told him: "You r,nust find some way to cut your costs!" In the = \ t, mornin g =#Ehe started on the quest. As he passed the town lumber yard,-h;oticed a large display ffi i" the window. It was labeled : " Red Seal Opener. " The pla-aid read: "No more struggles to unwrap roll roofings . Zip, and it's ready to lay. " have chosen a slow The Conscientious ' 'If I can save on every job.

"Just the thing, " thought the Conscientious Roofer. Labor is the most expensive item. This will save many hours of labor. " So, he went into the lumber yard and talked with the dealer. Now, the Conscientious Roofer is figuring every job on the new b$ Being a Conscientious Roofer he always uses quality material, =ffi=but the !(Y= time-saving Red Seal Openers keep his bids low.

Once again he is the busiest roofer V,ffi.r" town which proves that if r.P!.\-l you, too, Mr. Dealer, tell the roofe#Tn'your town about Pioneer roll roofing with the exclusive Red Seal M Opener you'll have a lot of busy roofers buying their roofing from you.