EWETT LUMBER SALES ,,SPBCIALIZING IX REDW@Y'

Dreshfteld Heqds Cql Council

Dr. Arthur C. Dreshfield, director of re' search and development for the Fibreboard Paper Products Corporation at Antioch, was elected president of the Technical Ad' visory Council of the University of California Forest Products Laboratory at its spring meeting.

He will succeed John T. Rushton, general manager of the Winton Lumber Company at Martell. The council named Henry Tro' bitz of Arcata, manager of the California Timberlands division of the Simpson Tim' ber Company, to succeed Dr. Dreshfield as vice-president.

Boris Bresler, director o{ the structural engineering laboratory of the Department of Civil Engineering, told the group that research on wood structural properties and design, while long a part of his laboratory's program, has grown markedly since 1950 as a result of joint studies with the Forest Products Iaboratory. He outlined plans for large-scale experiments with wood shells in building construction.

C. F. Kelly, associate director of the Agricultural Experiment Station and former chairman of the University's Department of Agricultural Engineering at Davis, reported some decline in wood use in farm structures during the past two decades. He said construction of farm buildings in the United States represents some $2 million a year, and cited some areas of increasing wood use, notably in pallet bins for handling fruit and other farm products, and in controlled-environment poultry housing, largely built of plywood.

William A. Dost, forest products specialist in the Agricultural Extension Service, reported some progress in studies of wood residue uses. Protrlems are with disposal, due to air pollution.

Stanley Lumber Opens in Prescott

Grover T. Stanley, owner of Stanley Lumber Co., 420 Miller Valley Road in Prescott, Arizona, scheduled a grand opening last month after putting up a new 5,000 sq. ft. store building.

The one-acre Stanley Lumber Co. yard is seared to the walk-in and custorn builder trade in the fast growing retirement and summer home community, county seat of Yavapai County.

Stanley has been in business in Prescott for the past five years and was formerly manager of Yavapai Lumber Co. there before starting his own business.

Plywood Sqles Increose Method Told by Sen King

With a proper promotion program, the Japanese plywood industry could expand its sales in America as much as 50 percent.

That is tlle firm belief o{ the "Sen King" of this country, Dale Watson, president of Watson Hardwood Company and Watson Sales Company o{'[os Angeles.

Watson knows whereof he speaks. His company does approximately $8 million in plywood sales each year.

Beginning in L949, the Watson organization has rapidly expanded, now has offices in San Francisco, Memphis, and

Cleveland, in addition to the headquarteis on Los Angeles' Wilshire Boulevard.

"There is a real need for a strong industry-sponsored promotion program to educate manufactureis and builders in the superior aspects of plywood, and its advantages over competitive products in the metals fields," Watson said.

His'belief in the future of the plywood business is demonstrated by his plans tg build a large pre-finishing plant in the Los Angeles area this year.

'oW'e are going into this element of the business on a large scale. We believe in the basic product and the need for fine prefinishing. Our new plant will contain

CAUFONNIA many innovations aimed at improving the end product," Watson commented. trucking for the LUMBER, INDUSTRY

Although W'atson imports and sells all kinds of plywood from Japano birch, beech, shina, tamo, and elm, his propensity is for san. He says it is hard to beat sen for versatility of use, for beauty of grain, for its ability to take any kind of finish.

But Dale Watson has a new oobaby" in the plywood businesg Japanese oak, and he and his associates will push this product fully. Fact is, his most recent trip to Japan involved the purchase of more than a million feet of oak for use by mobile home and trailer manufacturers, mostly in the Los Angeles area.

Los Angeles - Oronge Counties

IMMEDIATE PICKUP SPEEDY DETIVERY

LUMBER HANDLING & STORAGE storoge spoce to leose

-odiocent to Sonto Ano Freewoy-

Trailer and mobile home makers are the No. I customer of distributors serviced bv Watson. Next in order come contrac' tors, lum,ber and building material dealers, and industrial users.

The Watson Company values the JPMA insignia on each sheet of plywood, as well as its own company mark, in an efiort to promote the Oriental product. It has long been a company policy to furnish plywood products to warehousers for use in the design of the latter's ofrces.

But Watson believes that personal contact, by knowledgeable representatives, is tfre real Eurswer to expanding sales and maintenance of reputation.

Mosonite's Richheimer o Hit

Herbert Richheimer, head of Home Improvement Marketing Consultants, Inc., has completed a marathon speaking tour as featured speaker at 13 conventions of state and regional associations of lumber dealers, under sponsorship of Masonite Corporation and the Andersen Corporation.

Hundreds of dealers heard this leading authority on home improvement discuss his DSC "Procedures for Profit" program, outlining in exciting detail how they can operate a home improvement business successfully.

Richheimer pointed up the need for a businesslike approach to the remodeling business and explained fundamentals of the ooProcedures for Profit" program he has developed in collaboration with Masonite Corporation.

Of the more than 2,600 DSC dealers regrstered, more than 4'00 have sigrred -up for the advanced; "Proceduree for Profit" program, according to Robert F. Curtin, DSC manager.

An inspired speaker and salesman, Rich' heimer was received enthusiastically wher' ever he appeared. His tour took him to the Western Retail Lumbermen's Association meeting in Portland, among others.

New NLMA Insulqting Booklet

The most effective way to minimize home heating and air conditioning costs and attain uniformly comfortable temperatures in hot and cold weather is by the use of thermal insulation.

The home building material and method of construction which is most-ready adaptable to the installation of effective insulating materials is wood-frame construction.

To capitalize on wood's advantages and to explain the most efficient methods, the National Lumber Manufacturers Association has issued 'olnsulation of lVood-Frame Structures."

The 24-page technical report, seventh in the series of Wood Construction Data publications, points out that wood offers a high degree of resistance to the passage of heat because of its unique anatomical propertiesmillions of tiny air cells trapped in a cellular structure-making it a natural barrier to heat and cold and a preferred material for such items as windows, doors, paneling, sheathing and subflooring.

The booklet presents tables listing the relative insulating values of wood and other material, A comparison shows that one inch of wood provides the same resistance to heat flow as six inches of common brick or 15 inches of concrete or stone. Steel would have to be 32 feet thick and alum- inum more than I40 feet thick to equal the insulating efiectiveness of one inch of wood.

Amounts of insulation necessary for any region of the country are presented, as well as a zone map dividing the country into three climatic zones. The map relates home insulation requirements to the varying severity of weather conditions in the United States.

Illustrated are methods of installing insulation in the most common wall, floor, ceiling and roof systems as well as a tabulation listing the thermal properties of these types of wood constructions.

The booklet discusses a two-year comparative study conducted by the NLMA to determine the operating costs of heating and cooling a masonry structure and an insulated wood-frame building. During the test period both structures were exposed to identical weather conditions in the Washington, D.C. area. The wood-frame building showed the value of insulation with a 26 per cent savings in operating expenses in the winter months, and in the summer months showed a savings of 20 per cent.

A copy of o'Insulation of Wood-Frame Structures," Wood Construction Data No, 7, is available from the Technical Services Division, National Lumber Manufacturers Association, 1619 Massachusetts Avenue, N.W., Washington, D.C., 20036.

Weslern Wood Products Assn. Membership Ropidly Growing

More than 70 percent of the production of West Coast Lumbermen's Association has already signed up for membership in the new Western Wood Products Association, according to G. C. Edgett, executive vice president of WCLA.

The lumber leader said that 4I companies with a combined output of 2.862 billion feet had already signed up in the first three weeks the contracts were open. They are small, large and medium size companies, he said.

It is urgent, said Edgett, that mills which have not yet signed up should try to get their membership applications in at the earliest possible time. The reason, said Edgett, is that plans for the promotion activities of the new lumber group, which will include members of both WCLA and Western Pine Association, will be based on the estimated income of the new association.

The new association will, on August 1, take over the active functions of both laree western softwood lumber groups, Edgelt said.

Number of men required to handle the duties of the new grading bureau, which will be an active part of WWPA, Edgett said" will be based on the number of mills which sign the new contracts.

New Chomp Cqrries 100,000 BF

"It's the biggest," Keith Stiff said, oountil they build a bigger car !tt

The yard foreman at Rickini Lumber Company was referring to that firm's latest entry in the "biggest flatcar load of lumber" contest which has been going on for some time with Rosboro Lumber Company of Springfield.

Rickini slipped the title away from Rosboro last March, only to have the Springfield firm load an even larger car later on.

Now the Saginaw outfit thinks the title is secure until the Southern Pacific Railroad comes up with a bigger car to load.

The new champion load contained 100,640 board feet of 2x6 center gratch utility grade Douglas Fir and hemlock, kiln dried, weighing an actual 187,516 pounds. Southern Pacific wouldn't let the firm load more, Stiff said.

The load contained 41,936 square.feet of sub-flooring, enough for approximately 40 average size houses, Stifi said.

Enroute to American Distributing Company, Modesto, Calif., the lumber was loaded with a new SP experimental floating load system in which the entire load is tied together with no stakes to secure it, Stiff explained.

Rickini, at this time of year, averages five cars out of its loading shed a day, a total of about 200,000 board feet. The 1962 total shipped from the firm was 42,489,957,the yard foreman said.

NHIC Founder Honored

Directors of the National Home Improvement Council honored one of the group's founders, Paul B. Shoemaker, executive vice president of the Masonite Corporation, by naming him ,.Home lmprovement Man of The Decade" at May ceremonies in Chicago.

Treasurer of the Council until his resignation at the meeting, Shoemaker was presented with an inscribed silver bowl as testimonial to his service to the home improvement industry throughout the l0-year history of the organization.

John M. Coates, president of Masonite Corporation and Graham Morgan, president of United States Gypsum Company, lauded Shoemaker for his contributions to the industry. He retires from Masonite in August. The testimonial luncheon was attended by 75 business and industry leaders.

Shoemaker was also elected honorary chairman of the board of NHIC at the morning directors meeting. F. O. Marion, Masonite Corporation, was elected director and treasurer of the Council, replacing Shoemaker. Other directors elected included: Mortimer -8. Doyle, National Lumber Manufacturers Association; George ['. Johnson, Armstrong Cork Company; and A. W. Teichmeiei, j Ut Plywood Corporation.