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LUMBER COMPANY,

Ruben Haun is nolv managing the J. W. Copeland yard at Caldwell, Idaho, r'eplacing Bob Dawson who plans to open an independent yald in the area soon.

Rob Wells, general manager Talter', Webster (t Johnson, Los Angeles, has been elected a directot o{ National American Wholesale Lumber Association.

Irrank ltuggieri and wife Yada, San Antonio Pole Construction Company executives, seen at Las Vegas watching the horses run. They are training one of their own and have Santa Anita hopes for this n'inter.

Max Barnette, IBMC general manager', Torrance, spent several days in June at the mills in northeln Califolnia.

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Phone JUniper 4-6262

Phone 685-4506

Harold M. Frodsham, ownet' of the South Bay Lumber Co., Hawtholne, Calif., phoned from Honolulu last week to infor.m us he is nou' r'esiding pelmanently in the 5Oth State. He has purchased an "own your own" apartment at the swanky Ilikai over{ooking the yacht harbor and extends an invitation to ali members of the lumber. fraternitv to visit rvith him.

Phil Kelty, Torrance wholesale lumberman, and his family spent the last part of June and the fir'st part of July visiting friends and relatives in the Black Hills of South Dakota. This is an annual safari for the Kelty Clan.

Plywood Associotion Offers Monitor Show

Radio and TV personality, Hugh Downs, will be the star of a new "Monitor" radio program on NBC, sponsored by the Amer' ican Plywood Association. It will give lurnber and building materials dealers an opportunity to tie in with rafio spot announcements aimed at their local markets. The program is designed to reach a broad consumer audience with news about plywood and subjects of interest to homeowners.

George Fenneman, top-flight "on-the'air" salesman, will be announcer for the new Monitor segment.

The program, called "At Home With Hugh Downs," will reach 8-million people each weekend through four different fiveminute programs which are being created especially for Monitor-the most widelyheard show on the air.

This is the first time American Plywocd Association has used radio as an advertising medium, according to Donald A. Jaenicke, manager of APA advertising.

The new Monitor program, which will be heard on about 150 stations coast to coast for a 20-week period, began May l. During each five-minute program segment, Downs will cover landscaping, decorating, remodeling, building and other subjects on the home. He will also discuss how to shop for a new home, what is available in retirement housing and otJrer subjects of direct interest to prospective home buyers.

The plywood association will lead off the program with a 60-second commercial, and close with a 30-second commercial. These commercials will discuss why plywood is a preferred building material for new homes, second homeso remodeling, and do-it-your' self projects.

Listeners will be invited to write to the association for literature pieces, including the Second Home and Add-a-room booklets, 52 Plans booko and other publications.

A big advantage according to Jaenicke is that it provides an opportunity for local lumber and building materials dealers to tie into the final American Plywood Association commercial with 30-second spots of their own.

Forrest lndustries Distributor

Forrest Industries, Inc., of Dillard, Oregon, has named Plywood of Los Angeles as distributor of its Par-Tex 3-D siding for the greater Los Angeles area, Walter H. Parks, Forrest Industries director of marketing has revealed.

Plywood of Los Angeles, owned and managed by George Kersey, formerly a veneer plant operator in the Pacifrc North' west, has developed into a high - volume plywood gnd plywood specialties dealer.

A HIGH ,UMP won second place lor Ed Hayden at Sabella's of Marin's annual Frog Jump. Hayden, who is a salesman for the J. E. Higgins Lumber Co., jockeyed his frog "Oiving" into a iump of seven feet, ten inches, winning him a respectable second place spot in the adult division of the competitions.

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